WINTER BBC CATALOG (2)

Exposing our potential and providing a
shortcomings.
for future generations, while following the
blueprint
brings awareness and preservation of Black
CulSire
to the masses while nurturing the desire for
culture
social, economic and community prosperity. We
more
an online forum for all matters relating to
provide
nance, employment, news, politics, history,
business,
education and much more. CulSire shines a
health,
and inspiring light on our successes which
positive
to go unnoticed in mainstream media.
tend
strive to be the largest online network of
We
businesses, resources, services, and
entrepreneurs,
impacting Black people across the nation
information
around the world. CulSire is the ultimate merger
and
networks providing access to knowledge that
of
a broader audience. We also highlight
influences
promoting Black organizations,
resources
networking opportunities
conferences/conventions,
events helping to provide professional and
and
growth.
personal
our resources, add to them, share with your
Utilize
friends, and colleagues, and then watch as WE
family,
is the intersection of our Black culture and
CulSire
desire to prosper. The combination of
our
our heritage (who we are), our origin
understanding
we come from), and what we want for the
(where
The crossing of our resilience, our struggle, our
future.
and our strength as a people with the desire to
hustle,
the rights to everything that has already been
obtain
for (equality, prosperity, education,
fought
mission of CulSire is to be the ultimate search
The
for the Black community, by taking the
engine
of the global world and scaling it down to
vastness
that impacts our communities across the
information
We strive to educate, elevate, and empower
nation.
of color by providing a collision between our
people
distinction and our desire for continuous
cultural
excellence.
About Us...
is where #BlackLifeStories are told. Your home for
CulSire
narrative that describes living with melanin. A place
the
encompasses all aspects of our journey - celebrating
that
accomplishments and offering solutions for our
our
of our ancestors. Good, bad or indifferent,
examples
is where #BlackLifeLives.
CulSire
WWW.CULSIRE.COM
The Slogan - Where Culture Meets Desire:
employment, etc.).
Mission
CulSire - Where Culture Meets Desire
But it starts with YOU!
grow... together.

new year is upon us. Another year of life and an
A
to get it right. More time to work on making
opportunity
to better this world, better our community,
changes
our family, and change generational curses that
better
handed down from one to another. A new year resets
are
clock for communicating the date, but not the clock
the
how much closer you are to completing your time
know
on earth and asks you, "what are you going to do
here
the time you have left?" That's why each new year
with
are resolutions to do better, everyone is a new
there
I pray that as you level up in this year that you
2017,
about, not only yourself, but those around you that
think
can take on the journey with you. With our new
you
Elect, it's going to be paramount that we start
President
work together, love on each other, heal, and unite as
to
community. Not just for the first couple of months of
a
new year, but all year long. We must be our brother
the
sister's keeper, and look to each other to be the
and
to our problems. By supporting each other,
answer
our businesses, supporting our initiatives,
supporting
our media, supporting our community and
supporting
our families we can have our desires met.
supporting
moment in time can belong to us, if we come
This
and realize there is an US and we're stronger
together
Founder's Letter
In
Happy New Year...
that resets your time here on earth. A new year, lets you
Say "I do" al fresco! Read to find out if this setting is for you.
GARDEN
WEDDING
them, and new behaviors are in the air.
It's a time of change and leveling up.
when we work together.
LaNée

M. Childs, Founder and President of Virtually Unstoppable Assistants, is
Anjela
Chief Operation Officer/Managing Editor. As a highly skilled Virtual
CulSire’s
she handles everything from executive level of office support to project
Assistant,
keeping the organization on track. Born and raised in Boston, MA,
management
always had dreams of being a lawyer so she studied Criminal Justice and
Anjela
but her entrepreneurial spirit took over. In 2006 she was reading an article
English
Black Enterprise Magazine about a virtual assistant and she knew she finally
in
her calling. Before she could finish the last paragraph, she was already
found
Robinson is a highly regarded marketing strategist who has been breathing
Jamie
life into old brands for over 15 years. Jamie’s passion for the marketing
new
fuels her desire for continued growth, leaving her ahead of the curve as
industry
technology expands. Her consumer-focused approach leaves
marketing
delighted and increases her clients’ ROI. Equipped with over a decade
customers
experience branding, promoting and strategically positioning companies for
of
Jamie is CulSire’s Chief Marketing Officer. She’s recently expanded her
success,
company increasing her business by threefold and in 2013 she started a
marketing
Our Team
ANJELA CHILDS
mapping out her next business venture.
JAMIE ROBINSON
mentoring company for Black business owners called Black Owned Marketing.

public declaration of principle
Our
to provoke change.
challenges
Black LLC, after 3 years of
Purchase
to Black owned business,
dedication
latest report highlights African-
This
economic and cultural gains.
Americans’
to get your business in the catalog
Want
the next publication? Find out how.
for
In This Issue
06
The Black Manifesto
12
Purchase Black is Closed
has ceased operations. Find out why...
18
Nielsen 2016 Report: Young,
Connected & Black
30
How to Advertise in the
Black Business Catalog

declare that this public declaration is our bold,
We,
rebellious call to action. This statement of
somewhat
challenges our assumptions, fosters our
principles
and provokes change.
commitment,
future of our people depends on what we do this very
The
It’s no longer fashionable to be indifferent to
moment.
(or brown) people suffering. It’s no longer fashionable
poor
to be indifferent to injustice and oppression. It’s no
fashionable to be indifferent to the blood shed on
longer
streets. It’s no longer fashionable to be indifferent to
our
The Black Family
1.
family is the staple of the Black community and the
The
valuable asset we possess. Rebuilding our families is
most
to the forward movement of the community.
imperative
Black Family consists of two or more people who are
The
to love, appreciate and support each member
committed
the group. Dedicated to the concerted effort to build,
of
and unify within the nucleus - strengthening the core
uplift
expands beyond the family and into the community.
which
members of a Black Family, we manifest:
As
restore the Black man to his rightful place as the
To
of the household, husband to his Queen and
King
of his children - securing positive imagery and
father
example for future generations.
an
view Black women as the Queens they are, with
To
perseverance and a sass that no other
integrity,
walking the face of the earth has.
woman
fight negative stereotypes in our community and
To
the world which is fueled by reality television
around
mainstream media.
and
strengthen relationships through conversation,
To
and open dialogue about the issues that
understanding
us apart.
keep
provide solutions and strategies that will help build
To
bridge that will help us and our way back to each
the
other.
Black Manifesto
global white supremacy. It’s no longer fashionable.

The Black Community
2.
Black community has traditionally been referred to
The
operated as a harmonious village. It is a group of
and
linked by lineage. The village is responsible
individuals
growth, leverage and legacy; passing on wisdom
for
pushing for prosperity.
and
work together as a united group to rebuild our
To
to mirror the example of successful Black
community
of our past. Coming together as
communities
and organizations to see our community
individuals
successful, strong and thriving.
be
set aside differences and self-serving agendas.
To
internalize the mantra, “all for one, and one for
To
all.”
develop an undeniable oneness with the
To
community.
Black Economics
3.
economics is the process of procuring assets in an
Black
to declare REAL independence and ensure a safe
effort
secure environment for future generations. As Black
and
business owners, workers and consumers, we
innovators,
manifest:
build businesses and create jobs in our community
To
promote community development
to
lower our unemployment rate
To
increase the average median household income
To
support the growth and expansion of business in
To
community
our
buy property
To
save our historical sites
To
donate to the campaigns of political figures that
To
us
represent
support Black businesses
To
raise financially conscious children
To
beneath my means to build savings for the
Live
future.
Education
4.
is power and the truth overrides all other
Knowledge
of storytelling. Knowledge tells us who we are
matters
a people. Truth shared by community elders and
as
educators teaches our youth about their
professional
who were royalty, inventors, entrepreneurs,
ancestors
and beyond giving our community, and the
scientists
a true representation of who we are. Sharing this
world,
with society, our youth and future generations will
truth
strong legacies. As individuals dedicated to the
create
educate from a historical perspective
To
encourage ownership, as opposed to an
To
mentality, and ll in the gaps that will
employee
our youth for success
prepare
mentor whenever possible
To
challenge mainstream academia and encourage
To
Black Wellness
5.
ongoing effort to educate and empower each other
The
birth to the grave through information that restores
from
heals our physical, emotional and spiritual bodies.
and
wellness is the foundation of our effectiveness.
Black
must be WELL to love, grow, prosper and educate.
We
educate ourselves about the pros and cons of
To
we ingest
what
getting annual check-ups and well-woman/wellman
To
appointments with a health professional
exercise regularly
To
get an understanding of our family’s health history
To
transfer of knowledge and truth, we manifest:
As members of the Black community, we manifest:
creative thinking from our youth
As individuals dedicated to living well, we manifest:
and pass that information on to our children

is Brian AM Williams, founder of Purchase Black LLC.
This
true, after 3 years of dedication to Black-owned
It’s
I have decided that PurchaseBlack.com will
business,
operations and close.
cease
know that this business represents something bigger
I
itself. I am aware that there were many who believed
than
the core mission and who wanted to see the positivity it
in
built to create. However, in business, there has to be
was
only potential, but the right circumstances, resources,
not
value, and more to truly turn a good
partnerships,
the beginning, the goal of the business was to make a large, self-sustaining, positive impact on the
From
American community. I wanted to rebuild trust between Black customers & Black businesses. I
African
to give everyone, regardless of their race, a place where anyone could easily buy Black. It was never
wanted
making money. Making money was (and is) necessary to make the difference. The difference was
about
why close? As the business gained traction, I found that many drivers to reaching the real, true goal were
So
out of reach, given the level of resources needed to make it a reality. I found that many of my
significantly
about the market, potential partners & investors, customer preferences and more were just far
assumptions
out of reach to make closing PurchaseBlack a decision that makes more sense than staying open.
enough
we simply don’t have enough businesses making enough things in the Black community that match
Frankly,
things Black people have expressed they want to buy. Black companies over-index in hair care, skin
the
cosmetics, handmade jewelry & apparel, but grossly under-index in most other areas. As our goal
care,
to find just any Black business, but just the highest quality companies, we must have a larger pool of
wasn’t
to select from in order to have a scalable company capable of growing to achieve our original
companies
Unfortunately the Black community does not yet have that diversity of industry with enough depth
mission.
support true scalability. No amount of marketing, social media, capital, employees, products, or investors
to
have changed that.
could
the elephant in the room, and I have been living with it for years. Black people, simply, are not very
There’s
to support Black owned businesses. We see it as a “favor” sometimes, something that’s novel to
motivated
but not apart of our cultural existence. Buying Black is not apart of who we are as Black people. We make
do,
that do not make sense given the fact that many of us know that no one except us are going to
excuses
our communities. We can’t take a bad experience at a Black company, and blame every Black
support
for it. Having interacted with hundreds of Black companies, I can say that we, Black people, are
company
to take care of ourselves with regard to how we treat our businesses. We are all guilty. But we don’t
failing
to continue to be. To continue is a choice, and I hope that we will soon choose differently. We have the
have
to create real change that no one can take away from our community, but we have to want that more
power
we want to spend our money elsewhere, or we will never actually get it. I believe in Black people, and I
than
PURCHASEBLACK
Is Closed
opportunity into a thriving reality.
always the true goal. I sincerely mean that.
believe we will eventually make the right choices. I just hope it happens soon.

not easy to close PurchaseBlack, but it is easy to be proud of
It’s
has been done. I have had the opportunity to meet incredible
what
& leaders of national organizations. I have won national
people
made tens of thousands of dollars for Black owned
championships,
nationwide, and I’ve released the best Black multivendor
companies
mobile application to date. I have a laundry list of
radio, online, magazine, and even international
television,
I created something that gave a community
publications.
to believe in, and I am grateful for every single second
something
it. It has come to define me, and I fully carry the label of a true
of
in Black people, Black business, and Black progress in
believer
America.
was difficult. This cost me well over $150,000 of my own
This
money without a single financial equity investor of any
personal
(and believe me, I tried to get investors). I don’t, nor have I
kind
had that kind of money, so I poured all that I could into
ever
PurchaseBlack happen, piece by piece. Other than prizes
making
a small crowdfunding campaign, PurchaseBlack came
and
from my own soul and pocket. Now that it’s closing, I
completely
some distance to travel. So, I am doing a few things. First, I
have
making a list of every single Black business I have found over
am
last 3 years into a PDF that I am giving away in exchange for
the
Second, I am offering my final product, a “Blessed”
donations.
because that’s how I feel. It will only come in one color.
sweatshirt,
Last, I am making the PurchaseBlack page a “Thank You”
Black.
page. Im not asking any of you to give anything, but it is
donation
appreciated if you do. I know that this effort meant
certainly
important, and Im hoping that meaning extends to more
something
Has Been A Blessing to My Life. As a Black Man, as a Black
This
There is Nothing I Could Have Experienced That Makes Me
Person,
Being Black More Than What I’ve Gained From
Love
PurchaseBlack.com
you seems to not be enough to show how much I appreciate
Thank
of you. In those inevitable long working nights, your positivity
all
the fuel that kept me going. I stood upon the shoulders of all
was
have come before me to make something that I believe could
that
the community even one small step forward. Although
take
will no longer be around, I am thankful to be both
PurchaseBlack
inspiration, and inspired by you. My supporters were not all
an
They were not all American. But they all were believers in
Black.
a difference. Proud is not a big enough word to capture
making
I truly feel. I have you to thank for that. I am still proud. I am
how
than just me.
I felt that
the meaning of
PurchaseBlack.com
was too great
for me to
just close
and leave it
to everyone to
figure out why.
Out of respect
for you, I want
you to know the true
reasons.
still inspired. I am still motivated. I always will be.
– To an America that is as good as its promise.
Brian

How to Live Life #LikeAMogul
Learn
you been living a subpar business life? A continuing never-ending cycle of mediocrity?
Have
invested your time, energy, and money into your dreams,
You’ve
you’re not experiencing any growth.
but
and again you've said, "this is my year," only for it to have come and gone without all your
Again
accomplished. I’ve come across entrepreneurs just like you. In fact, I WAS you.
goals
A very powerful and influential person in a business or industry; Power derived from
Mogul:
and skill, not popularity
experience
Days Like A Mogul series is for serious men and women looking to TRULY make
31
year their BEST year!
THIS
LaNée Javet, Mogul Motivator. I help entrepreneurs discover their utmost potential and become
I'm
thought-provoking, intentional moguls. During our 31 days together I'll show you how to
innovative,
I transitioned from corporate to full-time entrepreneur
How
to save money as a startup, learn from my $8,500 mistake
How
to build a team with no money
How
to grow your social media network and monetize it
How
I raised $10,000 in crowdfunding on Kickstarter
How
to live life like a mogul TODAY, with little to no money
How
JANUARY 1 - 31, 2017
cease merely existing in life and business, and fantastically thrive in it!
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LEARN MORE

Connected and Black” continues a dialogue started in the 2015
Young,
Intelligence Series report—“Increasingly Affluent, Educated and
Diverse
AfricanAmerican Consumers: The Untold Story.” This latest
Diverse,
highlights African-Americans’ economic and cultural gains and
report
to shine a spotlight on how African-American Millennials
continues
forging ahead in their use of technology and social media to raise
are
and evoke a national discussion on civic and political issues.
awareness
Millennials are expanding the use of mobile devices
African-American
smartphones with a 91% penetration rate for all African-
(particularly
expanding their shopping carts with fresh foods and
Americans),
to the diversification of mainstream primetime television
contributing
a significant increase in advertising dollars focused
viewership—forging
19
on African-American audiences.

Click for the full 56-page report: 2016 African-American Consumer Report

is it so hard to
Why
our own? With
support
closing of Purchase
the
and many other
Black,
Black owned
small
I think it's
businesses,
that we have
important
discussion. Do the
this
keep us from
stereotypes
each other?
supporting
all Black businesses
Are
that bad? Is it that
really
don't have the
we
to sustain Black
products
with daily
America
There are
purchases?
2 million Black
over
businesses, and
owned
million Black
46.3
(14% of the
Americans
population) and yet
US
still cannot seem to
we
enough support
garner
see the businesses in
to
community flourish
our
be successful, to the
and
that we can
point
others and still
employ
a profit.
turn
is that? Why
you downloaded the full 2016 Nielsen African-American Consumer
Hopefully
to look at how and where we spend our money. We are not a broke
Report
We just give away our money, and ultimately our power to
community.
others.
can we help Black-owned businesses do better, grow, compete and be
How
if we don't support them? Now, I understand there are some bad
successful
out there, and not every business deserves our support. But the
businesses
that are trying to do right by us, we should do right by them. Small
ones
don't have the means to invest in education, advertising,
businesses
customer service, employees, or scaling if we don't support them.
marketing,
give other businesses, multiple opportunities to treat us wrong, and yet
We
give Black businesses one opportunity to get it right! There is a lot of
we
on the table, that we are giving away to others. We give money to
money
that do not care about us, when we could be giving it to a
corporations
owned business, that has a family to support right in our local
small
Some of these business owners are in your very own family!
community.
believe that we can do
I
and be intentional
better
who we spend our
about
with. Even if it's
money
with every purchase,
not
we commit to spending
if
- 20% more with Black
10
businesses that
owned
make a huge
will
We have to
difference.
SUPPORT
by LaNée Javet, CulSire Founder
start somewhere.

mission is to curtail the high school dropout rate and increase degree and/or certificate enrollment among
Our
and underrepresented youth. Our goal is to get students excited about education and provide the
underserved
BLACK COLLEGE EXPO
pathways and resources for students to make positive career choices.

18th Annual Black College Expo Returns 2017 with new information and resources to help students
The
Black College Expo features a very informative and exciting college fair, known as an “Infotainment”
succeed!
fair, showcasing well over 50 Historically Black Colleges and Universities (HBCUs) and educational
college
and programs.
organizations
BLACK COLLEGE EXPO