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The Good Life – July-August 2016

Featuring Blind Joe from 'The Voice', Having A Beer with West Fargo Mayor Rich Mattern, Soccer, Drag Racing and more in Fargo Moorhead's only men's magazine!

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3


Number of whiskers<br />

on the face of the<br />

average man:<br />

30,000<br />

Beards make<br />

you<br />

63%<br />

more likely<br />

to win staring<br />

contests.<br />

On average, a man's<br />

beard will grow<br />

5.5 inches<br />

per year.<br />

GROWING A BEARD HAS BEEN<br />

A SIGN OF MANLINESS<br />

SINCE THE DAWN OF TIME.<br />

Beards can help<br />

filter out dust and<br />

pollen if you have<br />

allergies.<br />

If you were to put<br />

down the razor and<br />

stop shaving forever,<br />

your beard would be<br />

27.5 feet!<br />

In the Middle Ages,<br />

touching a man's<br />

beard was considered<br />

offensive and<br />

grounds for a duel.<br />

Scientists believe that<br />

prehistoric men had<br />

beards for:<br />

warmth<br />

intimidation<br />

& PROTECTION<br />

against blows<br />

to the face.<br />

<strong>The</strong> number of strokes<br />

it takes to shave your<br />

entire face?<br />

Between<br />

100 to 600<br />

<strong>The</strong> average<br />

mustache will trap a<br />

PINT AND 1/2<br />

of beer<br />

every single year.<br />

REFERENCES:<br />

http://nextluxury.com/mens-style-and-fashion/50-beard-facts<br />

http://distractify.com/old-school/2015/03/22/facts-about-beards-1197889556<br />

2 / THE GOOD LIFE / urbantoadmedia.com http://www.history.co.uk/shows/decembeard/articles/beard-fun-facts


urbantoadmedia.com / THE GOOD LIFE / 3


JULY-AUGUST <strong>2016</strong><br />

18<br />

COVER STORY<br />

BLIND JOE<br />

AN OPEN BOOK<br />

02<br />

CONTENTS<br />

RESPECT THE BEARD<br />

Growing a beard has been a<br />

sign of manliness since the<br />

dawn of time.<br />

CONTENTS<br />

VOLUME 4 • ISSUE 1<br />

14<br />

HAVING A<br />

BEER WITH ...<br />

WEST FARGO MAYOR<br />

RICH MATTERN<br />

24<br />

FATHERS<br />

THE DARK SIDE OF<br />

CRAWLING<br />

It’s like puberty… baby<br />

puberty<br />

06<br />

MAKE YOUR SUMMER<br />

A DRAG, AT<br />

TOP END DRAGWAYS<br />

26<br />

RIDING TOWARD A CURE<br />

Annual event helps raise<br />

money for cancer research<br />

10<br />

THE "OTHER FOOTBALL"<br />

IS BOOMING<br />

Find out what<br />

you didn't know about<br />

'<strong>The</strong> Voice' Star - p. 18<br />

30<br />

LOCAL HEROES<br />

WE SALUTE YOU<br />

Honor Flight Network<br />

pays tribute to veterans<br />

with D.C. trips<br />

DO YOU KNOW<br />

A LOCAL HERO?<br />

Email us at:<br />

darren@urbantoadmedia.com<br />

READ A PAST ISSUE<br />

issuu.com/<br />

thegoodlifemensmag<br />

LIKE<br />

facebook.com/<br />

thegoodlifemensmagazine<br />

TWEET<br />

@urbantoadmedia<br />

4 / THE GOOD LIFE / urbantoadmedia.com


<strong>The</strong><br />

GOODLIFE<br />

MEN’S MAGAZINE<br />

PUBLISHED BY<br />

Urban Toad Media LLP<br />

www.urbantoadmedia.com<br />

OWNER / GRAPHIC DESIGNER<br />

Dawn Siewert<br />

dawn@urbantoadmedia.com<br />

OWNER / PHOTOGRAPHER<br />

Darren Losee<br />

darren@urbantoadmedia.com<br />

CONTRIBUTING WRITERS<br />

Jessica Ballou<br />

Meghan Feir<br />

Alexandra Floersch<br />

Paul Hankel<br />

Ben Hanson<br />

Martin Olsen<br />

ADVERTISING INQUIRIES<br />

Michelle Juhnke / 701-361-1760<br />

michelle@urbantoadmedia.com<br />

<strong>The</strong> <strong>Good</strong> <strong>Life</strong> Men’s Magazine is distributed six<br />

times a year by Urban Toad Media LLP. Material<br />

may not be reproduced without permission. <strong>The</strong><br />

<strong>Good</strong> <strong>Life</strong> Men’s Magazine accepts no liability<br />

for reader dissatisfaction arising from content<br />

in this publication. <strong>The</strong> opinions expressed, or<br />

advice given, are the views of individual writers<br />

or advertisers and do not necessarily represent<br />

the views or policies of <strong>The</strong> <strong>Good</strong> <strong>Life</strong> Men’s<br />

Magazine.<br />

urbantoadmedia.com / THE GOOD LIFE / 5


FASTEST RECORDED TRACK<br />

SPEED - 219 MPH IN A FUEL<br />

DRAGSTER BY CANADIAN<br />

RACER CLIFF BAKX,<br />

SEPTEMBER 2014<br />

FASTEST ¼ MILE TRACK<br />

TIME - 6.14 SECONDS BY THE<br />

HOOTER’S TOP ALCOHOL<br />

FUNNY CAR, SEPTEMBER 2006<br />

6 / THE GOOD LIFE / urbantoadmedia.com


BY: PAUL HANKEL ■ PHOTOS BY: URBAN TOAD MEDIA<br />

When Charlie McCann became the proprietor of his<br />

own drag strip in 2011, he had wanted to still host<br />

weekend races, but primarily focus on turning the<br />

track’s shop into his own. However, due to zoning<br />

laws, he was unable to operate it as a consumer<br />

shop and instead shifted his focus to improving the<br />

already existent race scene at Interstate Dragways.<br />

McCann, a motorcycle guy by background,<br />

purchased the track from its previous owner and set<br />

about making changes.<br />

<strong>The</strong> Top End Track<br />

Top End Dragways is a NHRA Member Track<br />

located in Glyndon, Minnesota. Formerly called<br />

Interstate Dragways, Top End is the oldest ¼ mile<br />

drag strip in MN and was built in 1959 and has<br />

been in continuous use for nearly 60 years.<br />

Top End is owned by McCann who purchased<br />

the track and renamed it Top End Dragways.<br />

He immediately set about making some needed<br />

changes including launching a new website, adding<br />

staff and upgrading the tracks timing system and<br />

asphalt racing surfaces. According to McCann, “We<br />

continue to a few new things each year, to boost<br />

attendance and give the fans a great experience.” So<br />

far, he says they’re having success.<br />

According to McCann, Top End gets racers from<br />

all over the region and from Canada. <strong>The</strong> track<br />

hosts weekend races and has several different races<br />

including Street Legals, which is any street car, and<br />

Radial Revolution races, which McCann comically<br />

described as, “Ridiculously high horse powered<br />

cars, running on really small tires!”<br />

<strong>The</strong> Smells<br />

No really…the smells are a huge part of the drag<br />

racing experience! <strong>The</strong> fuels, especially exotic ones,<br />

fill the air. Race fans are treated to everything from<br />

the familiar smell of regular gasoline to the ‘burnt<br />

corn field’ smell of full-grain alcohol dragsters flying<br />

down the track. “It’s awesome! As screwed up as it<br />

may sound <strong>–</strong> some fans seem to love it!”<br />

urbantoadmedia.com / THE GOOD LIFE / 7


<strong>The</strong> Visuals<br />

From seeing a wide variety of different<br />

cars to the rumbling feeling fans feel<br />

when a dragsters fires up, Top End<br />

is all about providing the visuals and<br />

sensory entertainment. “We get a lot<br />

of new cars, old cars, imports, muscle<br />

cars and dragsters,” says McCann,<br />

“you hear a lot of ‘I had one of those!’<br />

from fans, when they see an old car<br />

they used to have.”<br />

Fans who attend any of Top Ends race<br />

weekends will be treated to several<br />

different classes and style of races, all<br />

taking place on the ¼ mile strip.<br />

<strong>The</strong> Community Environment<br />

McCann takes a lot of pride in<br />

ensuring that Top End is a top-notch<br />

and family friendly environment<br />

for fans. <strong>The</strong> track features full<br />

concessions, ample seating and<br />

recent renovations. While no alcohol<br />

is sold at the track, race fans can<br />

bring their own coolers.<br />

Top End isn’t just a family-friendly<br />

environment for fans; it’s a community<br />

for the racers as well. “It’s very<br />

much a family thing, and I don’t<br />

think enough people realize that.”<br />

says McCann about the community<br />

atmosphere amongst the racers. “Very<br />

rarely will someone not be able to<br />

make a run because they’re broke. I’ve<br />

seen racers<br />

pull a part off<br />

of their car<br />

and give it to<br />

another racer so that they can go race.<br />

It’s very much a community.”<br />

<strong>The</strong> Drag Racing Scene<br />

While drag racing has been<br />

popularized as a Southern pastime,<br />

there is a growing contingent of race<br />

fans in the northern half of the US,<br />

especially in the Midwest. Nationally,<br />

NHRA drag racing events can be seen<br />

on ESPN2 and weekly draw between<br />

400,000 and 500,000 viewers per<br />

race <strong>–</strong> pretty solid numbers.<br />

While the local and regional drag<br />

racing scenes draw much smaller<br />

crowds and are not televised, there<br />

is still a small but loyal following.<br />

According to McCann, while the local<br />

scene is not as large as he’d hoped, he<br />

8 / THE GOOD LIFE / urbantoadmedia.com


and other tracks, such as the raceways in Brainerd,<br />

MN, continue to see strong showings of support<br />

from their local and regional fans. “We’re not quite<br />

where we want to be yet, but I think it’s getting<br />

better.”<br />

As for Top End Dragways, McCann and his team<br />

hope to continue the innovations and exciting<br />

growth they are experiencing but adding new<br />

classes, drawing in more crowds and increasing<br />

their marketing efforts.<br />

If you’ve never been to a real race night, do yourself a<br />

favor and check out Top End Dragways this summer.<br />

You’ll be treated to an exciting, exotic, sensory overloading<br />

experience that you’ll remember! •<br />

Check out Top End’s website, topenddragways.com,<br />

for information on specific events and times.<br />

urbantoadmedia.com / THE GOOD LIFE / 9


SOCCER<br />

BY: MARTIN OLSEN ■ PHOTOS: URBAN TOAD MEDIA<br />

AN ENGLISHMAN, A MEXICAN, AN<br />

AUSSIE AND A FARGOAN WALKED<br />

INTO A BAR. <strong>The</strong> Fargoan said in a<br />

dreadful Crocodile Dundee accent,<br />

“Let’s chuck another shrimp on the<br />

barbie, mate,” to which the Australian<br />

replied patiently, “Nice try, but we<br />

call them prawns in Australia.” <strong>The</strong><br />

Englishman chimed in that a “Prawn<br />

with real hot chips <strong>–</strong> not those skinny,<br />

little American fries <strong>–</strong> would be<br />

perfect.” <strong>The</strong> Mexican wisely pointed<br />

out that seafood was not a great<br />

choice for anyone living 1,500 miles<br />

from the nearest ocean.<br />

10 / THE GOOD LIFE / urbantoadmedia.com<br />

As always for these four friends,<br />

the conversation quickly turned to<br />

discussing “the beautiful game” of<br />

soccer, which is the world’s only<br />

true international sport. <strong>The</strong> sport<br />

brings people from all backgrounds<br />

together, and, as with Andres Nunez<br />

(the Mexican), it also often brings<br />

back fond memories from childhood,<br />

playing street soccer in local parks.<br />

After countless chats with his close<br />

friends, Joe Larson (the Fargoan), the<br />

only one in the group who has played<br />

soccer professionally, brought forth<br />

the idea of starting a youth soccer<br />

club in Fargo that would incorporate<br />

all the moments his friends and he<br />

enjoyed as youngsters across the<br />

globe. “Soccer is ready to explode in<br />

Fargo,” Larson said.<br />

It was clear from this group of<br />

passionate soccer fanatics that they<br />

want to build more than just a club.<br />

<strong>The</strong>y want to create a soccer culture<br />

in Fargo.<br />

“I grew up watching my dad’s team<br />

play on Saturdays, which meant I


would be at the pitch all afternoon hanging out with<br />

friends,” David Pritchard, who grew up in England,<br />

said. “<strong>The</strong> junior games were played on Sundays<br />

in a home-and-away format against other local<br />

communities, which built some fierce but friendly<br />

rivalries between local teams. As a family, we were<br />

always in and around the soccer club <strong>–</strong> volunteering,<br />

organizing, refereeing and marking out the fields for<br />

the games. I want this kind of experience for my sons<br />

here in Fargo.”<br />

urbantoadmedia.com / THE GOOD LIFE / 11


Shortly after this meeting, the FM<br />

United Soccer Club was formed<br />

to serve the youth of the Fargo/<br />

Moorhead community. <strong>The</strong> new<br />

club was set up as a not-for-profit<br />

organization that is run entirely by<br />

volunteers from the community, for<br />

the community.<br />

“Soccer does not take much<br />

equipment; a pair of cleats, shin pads,<br />

a ball and some goals in a local park,”<br />

Nunez explained. “FM United plans<br />

to keep the costs of playing organized<br />

soccer as low as possible and to<br />

make soccer accessible to the whole<br />

community.”<br />

“<strong>The</strong>re are three good youth soccer<br />

clubs in Fargo with over 3,000 youth<br />

playing from ages 4-19,” Larson,<br />

the president of FM United Soccer<br />

Club, said. “<strong>The</strong>re are two semiprofessional<br />

clubs that are starting<br />

up in town, which give the younger<br />

players a path to aspire to, beyond<br />

high school soccer.”<br />

FM United will be providing<br />

another option for youth who want<br />

to be involved in soccer. “We want<br />

to work with the other clubs in<br />

town, to provide more local soccer<br />

opportunities and assist in the<br />

development of a strong local league,<br />

where we play more interclub games.<br />

<strong>The</strong>re should be fewer teams traveling<br />

to Minneapolis to find competitive<br />

games,” Larson said.<br />

Soccer players are forced to think<br />

on the fly and make all the on-field<br />

decisions themselves. Larson, who<br />

will head up the coaching activities<br />

for FM United, said, “Unlike football,<br />

the soccer coach never gets to call<br />

the play. <strong>The</strong>re are no time-outs like<br />

basketball. In baseball, they don’t even<br />

let the runner decide when to run.<br />

A coach does that. A soccer coach’s<br />

job is on the training field to teach<br />

good skills and build a strong team<br />

mentality. Once a soccer game begins,<br />

success is entirely up to the players on<br />

the field.”<br />

With the strong focus on teamwork at<br />

FM United, their team will be known<br />

as the Wolf Pack, taken from this<br />

Rudyard Kipling quote:<br />

“For the strength of the wolf is the<br />

pack, and the strength of the pack is<br />

the wolf.”<br />

Larson and his friends are confident<br />

that their board and extended<br />

group of volunteers will make the<br />

12 / THE GOOD LIFE / urbantoadmedia.com


process much easier. “We<br />

had to incorporate as<br />

an organization, source<br />

insurance and register with<br />

the North Dakota Soccer<br />

Association to start. We then<br />

needed a website, coaches,<br />

documentation, uniforms,<br />

grounds to play on and so<br />

much more. We have been<br />

very busy, but the parents are<br />

passionate and we are ready<br />

to play our first games.”<br />

As with any good sports<br />

game, delicious food,<br />

reminiscent of each of the<br />

men’s various backgrounds,<br />

is a necessity to create the<br />

total soccer experience.<br />

According to the friends,<br />

sausage sangers are set to<br />

become a favorite food at<br />

Fargo soccer games. To raise<br />

club funds, you can purchase<br />

this Aussie delicacy for $2. In<br />

the words of our Australian<br />

mate, Martin Olsen, “A<br />

sausage sandwich is the lazy<br />

version of a hot dog. You take<br />

two slices of white bread, grill<br />

a sausage (a sausage brat),<br />

place the sausage between<br />

the two slices of bread, and<br />

add tomato sauce (ketchup, to<br />

us Americans). It is not junior<br />

soccer without one of those in<br />

your hands.”<br />

FM United is officially<br />

launching operations in the<br />

fall of <strong>2016</strong>, but with the<br />

mass excitement in the air,<br />

there are five teams that can’t<br />

wait that long. <strong>The</strong>y will be<br />

playing under the Wolf Pack<br />

banner this summer.<br />

FM United is open to anyone<br />

living in the Fargo, West<br />

Fargo or Moorhead area<br />

who wants to get more<br />

involved in soccer and the<br />

soccer community. Keep<br />

checking fmunitedsc.org for<br />

announcements regarding<br />

launch events and team<br />

tryouts for the fall. ■<br />

urbantoadmedia.com / THE GOOD LIFE / 13


RICH MATTERN<br />

When West Fargo City<br />

Mayor Rich Mattern<br />

found out there would<br />

be free beer involved,<br />

even his thick mustache<br />

knew it was time to be<br />

interviewed for<br />

<strong>The</strong> <strong>Good</strong> <strong>Life</strong>.<br />

14 / THE GOOD LIFE / urbantoadmedia.com


HAVING A BEER WITH<br />

RICH MATTERN<br />

BY: MEGHAN FEIR ■ PHOTOS BY: URBAN TOAD MEDIA<br />

When West Fargo City Mayor Rich Mattern found<br />

out there would be free beer involved, even his thick<br />

mustache knew it was time to be interviewed for <strong>The</strong><br />

<strong>Good</strong> <strong>Life</strong>. Although he may have retired from teaching<br />

and working in ad communications in 2015, the mayor<br />

of 14 years still has a full plate.<br />

On yet another blustery day in the real windy city (let’s<br />

be honest) at Drekker Brewing Company, we didn’t go<br />

over his goals or vision for West Fargo. Instead, we sat<br />

down and discussed his admiration for “<strong>The</strong> Powerpuff<br />

Girls” and tacos in a bag. Read on to find out more about<br />

this rich, local personality.<br />

<strong>Good</strong> <strong>Life</strong>: What was it like growing up in Lawrence<br />

Welk’s hometown of Strasburg, N.D.?<br />

Rich Mattern: He used to come home a couple of times<br />

a year, and he would come to the school and play the<br />

accordion. He and all his friends would go down to the<br />

café, and he’d cook breakfast. He was just one of the<br />

guys, affectionately known as “Larry” when he came<br />

home.<br />

GL: What is your heritage, and has it played a big role in<br />

your life?<br />

RM: I’m German-Russian, and most people say that<br />

Strasburg is behind the Iron Curtain. When I went to<br />

first grade, I could barely speak English because my<br />

folks always spoke German.<br />

urbantoadmedia.com / THE GOOD LIFE / 15


GL: When you were little, did you<br />

think you were destined to be wealthy<br />

because of your name?<br />

RM: Are you kidding me? Ehhh, no.<br />

We weren’t rich, but on the other<br />

hand, we had cattle, pigs, chickens<br />

and a lot of gophers. We butchered<br />

our own, and one of my favorite<br />

memories was when my dad and our<br />

neighbors would butcher together.<br />

<strong>The</strong>se guys <strong>–</strong> the dads <strong>–</strong> would switch<br />

farms, and every one of them had a<br />

different formula for the hamburger<br />

or sausage they made. <strong>The</strong>se guys<br />

would sample each other’s and be<br />

like, “Too much schpice!” or “Not<br />

enough schpice!”<br />

GL: Would you ever want to wear a<br />

sash that says “Mayor,” as the Mayor<br />

of Townsville does on “<strong>The</strong> Powerpuff<br />

Girls”?<br />

RM: My youngest daughter was into<br />

“<strong>The</strong> Powerpuff Girls,” and Mojo Jojo<br />

was my favorite character. Annie and<br />

I would be watching it, and she’d go,<br />

“Dad! Who’s that!?” “Mojo Jojo!”<br />

GL: So would you want a sash?<br />

16 / THE GOOD LIFE / urbantoadmedia.com<br />

RM: To make a long story short, no.<br />

GL: If you had a pop band, what name<br />

would you want to go by?<br />

RM: In-A-Gadda-Da-Vida because<br />

that song is over 15 minutes long<br />

and those guys were drunk and<br />

stoned when they came up with<br />

it. It was originally supposed to<br />

be called “In the Garden of Eden.”<br />

<strong>The</strong> middle of it is a drum solo.<br />

If you’re driving a pickup and it’s<br />

storming outside with little pillow<br />

drifts, try to hit a little pillow drift as<br />

the “Brrrrrrumdumdumdumdum”<br />

happens.<br />

GL: If you could implement one selfserving<br />

day in West Fargo, such as<br />

a citywide Bring Your Mayor a Red<br />

Velvet Cake Day (BYMRVCD) or a No<br />

Kesha Music Allowed Day (NKMAD),<br />

what would it be?<br />

RM: I think it would be a street dance<br />

on Sheyenne Street. <strong>The</strong>y used to<br />

once a year, but it got out of hand<br />

with people doing stupid stuff. I like<br />

jazz and blues, like ZZ Ward, so I’d<br />

like that kind of music<br />

played. I don’t like the<br />

head-banger stuff. I love<br />

Lindsey Stirling. She<br />

plays violin and is on my<br />

Pandora channel, along with Carrie<br />

Underwood, for some reason.<br />

GL: Did you ever have an imaginary<br />

friend?<br />

RM: Ya know, I don’t know that it’s a<br />

friend, but a couple of months ago,<br />

a friend was sitting next to me in a<br />

bar, and he said, “Will you quit that?”<br />

I said, “What?” “You’re whistling!” I<br />

hadn’t caught myself whistling. I told<br />

Jody (his wife), “Will you just hit me<br />

when you hear me doing that?”<br />

GL: I think that’s a sign of a happy<br />

person.<br />

RM: I just started doing that after I<br />

retired.<br />

GL: That’s awesome.<br />

RM: No, it’s not awesome. It’s just<br />

weird. I’m trying to quit.<br />

GL: If Batman/Bruce Wayne and<br />

Superman/Clark Kent were running


for mayor, for whom would you<br />

vote and why?<br />

RM: Who the heck came up with<br />

that one?<br />

GL: I did!<br />

RM to Darren Losee: Slap her,<br />

will ya?<br />

GL: Heyyyyy.<br />

RM: I dare you to ask Mayor<br />

Bloomberg that question.<br />

GL: Oh, I totally would.<br />

RM: I’ve always been a Superman<br />

guy because some of the Batman<br />

stuff has been too dark for me<br />

<strong>–</strong> the movies. Superman has<br />

always been on the up and up, and<br />

Lois Lane was a good-looking girl,<br />

so why would I want to cheer for<br />

Batman? Superman is a little bit<br />

more open and transparent.<br />

GL: Tacos in a bag or burgers in a<br />

bun?<br />

RM: Tacos in a bag. Easy answer.<br />

GL: Which U.S. president has<br />

influenced you the most?<br />

RM: Even though I’m a republican<br />

and Ronald Reagan did really<br />

well, I’d go with John F. Kennedy.<br />

“Ask not what your country can do<br />

for you, ask what you can do for<br />

your country.” I think I will always<br />

remember that quote.<br />

GL: What does “the good life”<br />

mean to you?<br />

RM: Ya know, I get up in the<br />

morning when I want to get up in<br />

the morning. I go to the gym. I’m<br />

having a good time with my family.<br />

I’m retired now. <strong>Life</strong> is good. ■<br />

urbantoadmedia.com / THE GOOD LIFE / 17


18 / THE GOOD LIFE / urbantoadmedia.com


BY: ALEXANDRA FLOERSCH ■ PHOTOS: URBAN TOAD MEDIA<br />

To say that one conversation with Joe Bommersbach could be life<br />

changing isn’t a stretch.<br />

One moment he’ll be cracking jokes and making you wonder if a<br />

comedic career isn’t still in the cards, the next he’ll leave you choking<br />

back tears as you realize all of the things you’ve taken for granted in<br />

your own life.<br />

<strong>The</strong> man that America knows as Blind Joe from <strong>The</strong> Voice has much<br />

more to offer than musical talent and a fresh perspective. He’s an open<br />

book, sharing what he’s learned along the way and chasing any dream<br />

within reach.<br />

He’s an incredible human, to say the least.<br />

But his openness has nothing to do with living 33 years — his entire life<br />

— without sight. While America may have scratched the surface on Joe,<br />

he’s willing to divulge so much more. For the Joe you haven't yet gotten<br />

to know, no topic is off limits.<br />

urbantoadmedia.com / THE GOOD LIFE / 19


“You grow up<br />

and realize<br />

what’s impor tant:<br />

my wife, family, friends<br />

and being true<br />

to your music.”<br />

He’s dedicated to his fans<br />

Those who follow Blind Joe on Facebook<br />

and Twitter know how dedicated he is.<br />

When you question who’s behind his<br />

genius social media strategy, he’s quick<br />

to reassure you that it's him, not some<br />

marketing manager putting a coat of<br />

sugar on everything.<br />

“That’s all me,” he said. “It can be taxing<br />

at times, but it’s part of the gig — a<br />

huge part of it.” Just like he follows his<br />

favorite bands and stars on social media,<br />

he promises to be there for his own<br />

devotees.<br />

As with anyone, technology plays a big<br />

part in Joe’s life. Music-related apps like<br />

Bandsintown allow him to update fans<br />

about upcoming shows, while another<br />

20 / THE GOOD LIFE / urbantoadmedia.com


app, Indiehitmaker, give him a way to track album sales<br />

both physically and digitally.<br />

Custom built apps for the blind and visually-impaired,<br />

like TapTapSee, help Joe recognize his surroundings.<br />

After taking a photo, the app writes a brief describing the<br />

photograph. This is especially useful for everyday tasks<br />

like identifying canned products in the cupboard or just<br />

figuring out the color of his shirt, he shared.<br />

Grandpa introduced him to music<br />

While he received his first guitar at age five, Joe’s first vivid<br />

musical memory came years earlier. His grandfather, who<br />

was an accordion player, was an excellent teacher. Before<br />

long, Joe had memorized the words to the old-school<br />

country songs grandpa sang and played.<br />

One night, when the three-year-old yearned to showcase<br />

what he had learned, grandpa gathered the band to give<br />

Joe his first gig in the basement. “We pulled off a rippin’<br />

rendition of Frosty the Snowman,” Joe said, reminiscing<br />

with his signature smile spread wide. “[Grandpa] put his<br />

heart and soul into what he did.”<br />

In the years following, Joe and his grandfather “jammed<br />

all the time,” always sticking to traditional country ballads<br />

from artists like Merle Haggard and Willie Nelson. Joe’s<br />

roots in music run deep, and the inspiration grandpa left<br />

him is the reason for his career today.<br />

He’s a people person<br />

Aside from performing shows and producing his latest<br />

album — which released on May 5, Blind Joe spends<br />

time speaking at school assemblies throughout the<br />

area. Messages about perseverance surface from firsthand<br />

experiences, as he opens up to students about the<br />

obstacles he’s hurdled in his life — both in music and<br />

blindness.<br />

urbantoadmedia.com / THE GOOD LIFE / 21


“I’m a hear t-on-my-sleeve<br />

kinda dude.”<br />

“Today in social media, and media in general, there's a<br />

lot of negativity,” he said. “It’s nice to interact, laugh and<br />

realize you can do anything if you put your mind to it.”<br />

Being a positive role model is rewarding in and of itself,<br />

but Joe says his favorite part of the assemblies are the kids'<br />

reactions afterwards. “<strong>The</strong>y say things like ‘Hey, that really<br />

inspired me’ or ‘That really hit home,’” Joe said.<br />

For Joe, his career is more than performing and making<br />

music. “I’m truly blessed to share both my music and<br />

stories,” he said. “I’m a people person, an open book. I’m a<br />

heart-on-my-sleeve kinda dude.”<br />

He attributes his success to his wife<br />

On <strong>The</strong> Voice, Joe mentioned that he and his wife, Liann,<br />

might like to start a family. According to the artist, a Joe Jr.<br />

isn’t out of the question. “We’ll see,” he said, followed by a<br />

chuckle. “We’re not, not trying.”<br />

For now, however, the couple is focusing<br />

on music. “We’re just really busy and<br />

it doesn’t look like it’s slowing down<br />

anytime soon,” Joe said. “We would<br />

love to have kids, if God blesses<br />

us.”<br />

When it comes to his busy career,<br />

Joe says his wife doesn’t get enough<br />

credit. In fact, he deems her most<br />

instrumental in his success thus far. “She dropped<br />

everything for me to achieve my dream,” he explained.<br />

Before <strong>The</strong> Voice, both Joe and Liann worked full-time.<br />

While he taught accessibility software to the visually<br />

impaired, his wife was a preschool teacher. That is,<br />

until one weekend in Chicago changed their fate forever.<br />

Auditioning for <strong>The</strong> Voice, Joe eventually joined Blake<br />

Shelton’s team, making it to the Knockout Rounds before<br />

he was eliminated.<br />

As his music career ramps up, the country music star is<br />

thankful for his wife, who drives the two of them to shows,<br />

sells merchandise and handles nearly the entire business<br />

side of his career. “She’s 80 percent of why it’s able to<br />

work,” he said. “She put her goals on hold for mine. She’s<br />

an angel.”<br />

He’s modest, motivational and true to himself<br />

While Joe’s original plans were to record his latest album<br />

in Nashville, he ended up in Atlanta instead. <strong>The</strong>re, he<br />

was promised more freedom to record what he wanted;<br />

the studio was open to preserving his music style. “I’m not<br />

good at faking it,” he said. “What you see is what you get. I<br />

will not compromise my music integrity for money.”<br />

When asked what was in the cards for his future, Joe said<br />

he has no plans to sell out stadiums — no rockstar-kinda<br />

dreams like when he was younger. “You grow up and<br />

22 / THE GOOD LIFE / urbantoadmedia.com


ealize what’s important,” he said. “My wife, family,<br />

friends and being true to your music.”<br />

For now, Joe’s goals for his latest album are to<br />

“Get as much word of mouth as I can get and sell<br />

records.” From there, he hopes be invited to tour<br />

with an established musician to open another<br />

door. He plans to “Keep reaching, moving and<br />

doing better one day at a time,” he said.<br />

To other struggling musicians out there, Joe<br />

speaks honestly. At the end of the day, billions<br />

of fans and records sold doesn’t mean a thing.<br />

“All of that crap doesn’t matter,” he said. “Don’t<br />

compromise yourself. Be real, work hard.”<br />

He admits that life has its struggles, but none<br />

of them are worth quitting over. “<strong>The</strong>re’s always<br />

going to be naysayers,” he said. “At the risk of<br />

sounding like a Nike commercial… just do it. It’s<br />

there for the taking.”<br />

When asked what the good life means to him,<br />

Joe responded. “A roof over your head, food on<br />

the table and making music on the daily.” For<br />

Joe, the good life is simple. To “eat and live well,<br />

surrounded by good people — family and friends —<br />

and faith in God.” ■<br />

urbantoadmedia.com / THE GOOD LIFE / 23


THE DARK SIDE OF<br />

CRAWLING<br />

BY: BEN HANSON ■ PHOTOS BY: URBAN TOAD MEDIA<br />

Last week my son, Macklin, finally figured out how to<br />

crawl. For months, he struggled to get his big, chubby left<br />

leg unstuck from underneath his even bigger, chubbier<br />

belly. You could see the frustration in his eyes. You could<br />

also hear it quite plainly in his not-so-subtle whimpers for<br />

help.<br />

He was struggling so much that my wife and I were<br />

convinced he’d be walking before he’d be crawling. But<br />

more so, we were naively convinced that once he finally got<br />

moving, he’d be a smiley, giggly, constantly contented little<br />

boy freed from his fatty ball and chain to explore the far<br />

reaches of the living room.<br />

(Here is where I would swear if swearing were allowed in<br />

this family-friendly publication.)<br />

We were wrong. Not just off the mark kind of wrong, but<br />

wrong in the sense that the exact opposite turned out to<br />

be true. Like the time I tried replacing the outlets in the<br />

upstairs bathroom. I assumed the circuit breaker that<br />

shut off the lights would also shut off the electrical current<br />

running to the outlets. I was wrong. <strong>The</strong> jolt of electricity<br />

coursing up my right arm told me so. <strong>The</strong> realization was<br />

sudden, and I screamed like a big, frightened girl. <strong>The</strong> dog<br />

even came running.<br />

I was dead wrong (almost literally) about the circuit<br />

breaker, and I was dead wrong about crawling. <strong>The</strong><br />

moment Mack finally rolled over that left leg and started<br />

24 / THE GOOD LIFE / urbantoadmedia.com<br />

moving, the fairytale I didn’t know I was living in ended.<br />

As pleased as he was with himself about conquering<br />

the challenge of locomotion, he was equally irate that<br />

he wasn’t immediately able to move around the room at<br />

lightspeed to play with everything all at once. Pre-crawling,<br />

one little box of toys would keep him occupied for a solid<br />

half hour. Now, toys are lucky to enjoy a three-second<br />

lifespan.<br />

I would guess we have about 50 toys within his reach at<br />

any given time. (Before you get excited, they’re mostly<br />

small and almost all second-hand.) Using some very<br />

simple arithmetic, 50 toys at three seconds each gives me,<br />

a trying-to-keep-it-together stay-at-home dad, exactly 150<br />

seconds of free time to do the dishes, prep supper, fold<br />

clothes, go to the bathroom, let the dog out, cut the grass,<br />

take out the garbage, eat something, write a few lines and<br />

post something witty and cute on Instagram & Twitter<br />

(@MrFullTimeDad).<br />

If only I could count on those 150 seconds, life would be<br />

pie. But I already see my time (and productivity) dwindling.<br />

With each passing day Mack’s interest in his toys wanes.<br />

<strong>The</strong> smiley elephant guy with the bendy legs used to be<br />

fun, but it seems Mr. Big Shot crawler is suddenly too good<br />

to play with such a childish toy.<br />

You know what’s fun now? <strong>The</strong> powerstrip plugged in<br />

under the desk. <strong>The</strong> dehumidifier growing mold in the<br />

corner of his bedroom. Anything sharp. <strong>The</strong> pull cords


hanging off the window shades — you know, the ones<br />

that tangle into knots just by looking at them. Oh, and<br />

every book on every bookshelf. <strong>The</strong> only thing more<br />

fun than pulling all the books off the shelf is puking<br />

on them once they’re in a pile on the floor. It’s a grand<br />

ol’ time.<br />

What I’m trying to say is, be careful what you wish<br />

for, parents, and use your time wisely while you<br />

have it. It’s a joy watching my son crawl toward me<br />

with a grin smeared across his chubby little face.<br />

But crawling has also proved to be a lot like puberty,<br />

hurling the kid down an uncontrollable rollercoaster<br />

of emotion. A belly laugh now turns into a bucket<br />

of free-flowing tears with little explanation or<br />

provocation, and I’m left trying to discern a solution<br />

to an infantile problem. Literally.<br />

Baby puberty — it’s a thing. And it’s just one of many<br />

minor horrors of parenting nobody tells you about.<br />

Fortunately, I’m here for you. If we’re lucky, I’ll get to<br />

keep sharing my tales of life as a stay-at-home dad<br />

here in the pages of <strong>The</strong> <strong>Good</strong> <strong>Life</strong>. If not, I guess<br />

you’ll just have to follow me online<br />

@MrFullTimeDad. •<br />

Ben Hanson is a full-time father, part-time writer (for<br />

hire). Find him online at www. mrfulltimedad.com and<br />

follow his dadventures on Twitter and Instagram<br />

@MrFullTimeDad.<br />

urbantoadmedia.com / THE GOOD LIFE / 25


ANNUAL EVENT HELPS RAISE MONEY FOR CANCER RESEARCH<br />

BY: JESSICA BALLOU ■ PHOTOS BY: URBAN TOAD MEDIA<br />

McCloud, North Dakota, has a<br />

population of about 27 people. But<br />

once a year nearly 1,500 people and<br />

hundreds of horses flock to the small<br />

town to raise money for the Roger<br />

Maris Cancer Center.<br />

26 / THE GOOD LIFE / urbantoadmedia.com<br />

Cowboy Up Ride Against Cancer<br />

is the brain child of Bruce Van Den<br />

Einde and a few friends who wanted<br />

to do something different to help<br />

raise money for cancer. He went to<br />

McCloud and started planning a 17-<br />

mile trail ride to the Sandhills and<br />

back.<br />

“I felt I needed to do something to<br />

help in any way we could,” he said. “I<br />

didn’t think it was going to grow the


“<br />

I DIDN’T THINK<br />

IT WAS GOING TO GROW<br />

THE WAY IT DID.<br />

IT GREW INTO<br />

SOMETHING THAT<br />

I NEVER KNEW.<br />

urbantoadmedia.com / THE GOOD LIFE / 27


“<br />

THERE’S NOT TOO MANY TOWNS THAT WILL LET<br />

500 OR 600 HORSES WALK DOWN MAIN STREET,<br />

POOP ON THE STREETS AND WELCOME IT.<br />

way it did. It grew into something that<br />

I never knew.”<br />

“When I first started getting this put<br />

together, I thought it would a bust and<br />

no one would show up,” he added.<br />

To his great surprise, there were<br />

around 130 riders at the first event,<br />

and they raised $15,000.<br />

What started as a one-day event has<br />

transformed into a whole weekend of<br />

dances, meals, softball tournaments<br />

and more. Van Den Einde said the<br />

biggest year he can remember had<br />

more than 500 riders.<br />

<strong>The</strong>re are many smaller events as part<br />

of the larger event, such as 4-wheeler<br />

28 / THE GOOD LIFE / urbantoadmedia.com<br />

runs, a golf tournament, a tractor<br />

stampede, trail rides, dances, meals<br />

and more. Farmers and ranches<br />

in McCloud donate their land for<br />

campers and horses. Van Den Einde’s<br />

wife, Carol, also puts on a small event<br />

called the equine wellness clinic.<br />

“<strong>The</strong>re’s not too many towns that<br />

will let 500 or 600 horses walk down<br />

Main Street, poop on the streets and<br />

welcome it,” he said with a laugh.<br />

Last year there were around 300<br />

riders, and they raised $69,700 for<br />

the Roger Maris Cancer Center. This<br />

year’s event will take place Aug. 19<br />

and 20.<br />

Van Den Einde said this event has<br />

been totally embraced by people,<br />

whether they like horses or not.<br />

People from Canada, Iowa and other<br />

places around the U.S. come to<br />

McCloud each year for this event to<br />

show their support.<br />

Many people paint their horses with<br />

the names of people who are going<br />

through cancer or who have passed<br />

away from cancer to honor and<br />

memorialize them.<br />

<strong>The</strong>y don’t have a certain goal in mind<br />

every year besides trying to beat the<br />

year before. Rain or shine, people<br />

show up to ride their horses and<br />

raise money in the name of cancer<br />

research.<br />

Van Den Einde said they try to change


up the route a bit every year to be able to make it<br />

easier to accommodate everyone from young to<br />

old, new to experienced.<br />

Each year they do a cowboy prayer before the<br />

main event on Saturday, and Joel Heitkamp does<br />

his radio show live on Friday night.<br />

Cowboy Up Journey for the Cure is a spin-off<br />

event that Van Den Einde is planning with a few<br />

of the other original people from the first Cowboy<br />

Up event. <strong>The</strong>y will ride across the whole state of<br />

North Dakota for 16 days and make stops along<br />

the way to raise donations. If everything goes<br />

according to plan, it will take place in September.<br />

All the proceeds from both of these events go to<br />

the Roger Maris Cancer Center.<br />

<strong>The</strong> Cowboy Up Committee, comprised entirely<br />

of volunteers, has raised about $563,623 total<br />

over the past 11 years for the Roger Maris<br />

Cancer Center in Fargo. <strong>The</strong> committee also<br />

received the 2010 North Dakota Volunteers<br />

of the Year award from the AFP ND Northern<br />

Plains chapter. Van Den Einde said he wanted<br />

to thank the committee members for their<br />

dedication and support. •<br />

urbantoadmedia.com / THE GOOD LIFE / 29


WE SALUTE YOU<br />

Honor Flight Network Pays Tribute to Veterans with D.C. Trips<br />

BY: JESSICA BALLOU<br />

PHOTOS BY: SCOTT MARTHALER / LEMAR PHOTOGRAPHY<br />

Jane Matejcek loves helping people.<br />

As a nurse at the Veteran Affairs<br />

Medical Center in Fargo for 25<br />

years, she loves connecting with and<br />

honoring veterans.<br />

Back in 2007, she served on two of<br />

the first four Honor Flight trips out<br />

of Fargo. After just returning from<br />

her sixth Honor Flight trip, Matejcek<br />

is more passionate than ever about<br />

getting the word out about the Honor<br />

Flight Network.<br />

History of Honor Flight Network<br />

<strong>The</strong> Honor Flight Network was<br />

started by Earl Morse in 2005 after<br />

the World War II Memorial was built<br />

in Washington, D.C. Morse was a<br />

physician assistant and retired Air<br />

Force captain who worked at a VA<br />

clinic in Springfield, Ohio. He often<br />

discussed the new WWII memorial<br />

with his veterans, and most said it<br />

wasn’t feasible due to their health or<br />

lack of extra funds.<br />

Morse was also a private pilot and<br />

a member of the aero club at the<br />

Wright-Patterson Air Force Base in<br />

30 / THE GOOD LIFE / urbantoadmedia.com


Dayton, Ohio. He came up with the<br />

idea to personally fly one veteran at<br />

a time out to the memorial and back.<br />

He asked other members of the aero<br />

club to get involved and help cover the<br />

cost so the Veterans wouldn’t have to<br />

pay anything. Eleven pilots stepped up<br />

to help.<br />

<strong>The</strong> program continued to grow,<br />

and by the end of 2005, 137 WWII<br />

veterans were able to see the<br />

memorial in D.C. <strong>The</strong> original mission<br />

remains the same: veterans do not<br />

have to pay a cent to go on these trips.<br />

All the money raised helps fund the<br />

cost of the airline, hotel, etc.<br />

Two years later, Tracy Briggs, who<br />

works for <strong>The</strong> Forum and WDAY,<br />

helped bring the Honor Flight<br />

Network to North Dakota. Between<br />

2007 and 2009, there were 11 flights<br />

total in the state of North Dakota in<br />

Fargo, Grand Forks and Bismarck.<br />

‘<strong>The</strong>y need to know’<br />

After chatting with one of her<br />

Korean War veterans January of<br />

<strong>2016</strong>, Matejcek asked him if he was<br />

interested in going on an Honor Flight<br />

to visit the Korean War Memorial.<br />

She said he was so enthusiastic in<br />

his response that she told him she<br />

would try to get another flight out by<br />

end of the year. She called people<br />

she worked with on previous Honor<br />

Flights and asked them to serve on<br />

the current committee.<br />

<strong>The</strong> first flight out of Fargo’s Hector<br />

International Airport was in October<br />

2015 with 89 veterans, including 35<br />

WWII veterans. <strong>The</strong> trip this past May<br />

included 94 veterans.<br />

urbantoadmedia.com / THE GOOD LIFE / 31


It was important to Matejcek that her daughters are<br />

involved in fundraising and volunteering with the<br />

veterans as well.<br />

“<strong>The</strong>y need to know how the country became what it is<br />

today and who sacrificed for it,” she said.<br />

‘<strong>The</strong>y feel that comradery’<br />

On nearly every flight so far, some veterans have<br />

connected with people they haven’t seen since they were in<br />

the service or they find people with something in common.<br />

On the trip last October, the veterans were able to get<br />

a private tour of the National Archives. <strong>The</strong>y were also<br />

able to see the Japanese Instrument of Surrender, the<br />

document signed by General Douglas MacArthur and<br />

Admiral Nimitz that ended World War II that isn’t usually<br />

on display.<br />

One of the veterans who flew on that trip was one of the<br />

original Monuments Men, a group of men and women who<br />

went behind enemy lines during WWII and returned more<br />

than 5 million artistic and cultural items stolen by Hitler<br />

and the Nazis. After the trip, the National Archives<br />

caretaker posted photos and other information<br />

about the WDAY Honor Flight program and its<br />

veterans on the National Archives website.<br />

32 / THE GOOD LIFE / urbantoadmedia.com


On one of the previous flights, a group of cadets had<br />

been paired up with WWII veterans at the WWII<br />

Memorial when something amazing happened. As a<br />

cadet approached the next veteran stepping off the<br />

bus, they discovered they both had recently lost family<br />

members in the same military helicopter accident a few<br />

weeks beforehand.<br />

“So many of these heroes don’t talk about what<br />

happened until they go out there,” Matejcek said. “I<br />

think they feel that comradery. Those who never said<br />

a word start talking, and those who always talked<br />

remember something new.”<br />

One of the veterans told Matejcek his unit received<br />

a Presidential Commendation for sinking the most<br />

tonnage in one day. As a pilot, he was dropping<br />

bombs on ships near Japan. He hadn’t thought of it or<br />

remembered the commendation for the past 60 years.<br />

“<strong>The</strong>se things just come out when they get there,”<br />

Matejcek said, adding that several family members have<br />

messaged to say they’ve heard new stories since their<br />

loved one went on an honor flight.<br />

“Miracles happen on these flights,” she said. “That’s my<br />

favorite part is seeing miracles.”<br />

urbantoadmedia.com / THE GOOD LIFE / 33


‘This is why we do that’<br />

Before each trip, bios are compiled<br />

for each veteran with his or her<br />

hometown, where he or she went to<br />

boot camp, what his or her duty was,<br />

where he or she was stationed and<br />

what his or her proudest moment<br />

was. Each veteran gets a book filled<br />

with those bios on their flight out of<br />

Fargo.<br />

If they raise enough money, they hope<br />

to do another Honor Flight trip either<br />

this fall or next spring.<br />

said he got to the third letter and couldn’t read anymore; he was just so<br />

emotional,” Matejcek said. “He said, ‘I didn’t know anybody still cared.’ This is<br />

why we do that.”<br />

As of mid-May, there were nearly 800 letters for the trip May 22.<br />

<strong>The</strong> night they return from D.C., there’s a big welcome home party at the<br />

airport. Terry Richardson, the President of the United Patriotic Bodies,<br />

arranges the send-off and welcome home. <strong>The</strong> Color Guard, cheerleading<br />

teams, a military band and more are all at the airport celebrating the veterans.<br />

“<strong>The</strong>y never got that before, so it’s really cool,” Matejcek said. “I’m so<br />

During their deployment, veterans<br />

often looked forward to getting<br />

mail from home. As a surprise, the<br />

committee secretly reaches out to<br />

each veteran’s contact person and<br />

asks friends and family members to<br />

write letters of gratitude.<br />

As the veterans leave the banquet the<br />

first night of the trip, they are given an<br />

envelope filled with letters.<br />

“On the October flight, one veteran<br />

34 / THE GOOD LIFE / urbantoadmedia.com


passionate about this. It’s just<br />

such an amazing experience.”<br />

‘Blanket of peace’<br />

One of Matejcek’s favorite parts of<br />

these trips is seeing the healing<br />

and the peace it brings to those<br />

who go on it.<br />

“I had a veteran tell me it’s one<br />

thing to go to D.C. and see the<br />

sites, but it’s an entirely different<br />

perspective when you get to<br />

go there with comrades who<br />

witnessed what you witnessed,”<br />

she said.<br />

“<strong>The</strong>re’s like this blanket of peace,<br />

really, that comes over them,” she<br />

added. “It’s okay.” ■<br />

If you would like to volunteer<br />

or get involved, leave a<br />

message on the WDAY Honor<br />

Flight Facebook page or<br />

visit www.wdayhonorflight.<br />

areavoices.com.<br />

urbantoadmedia.com / THE GOOD LIFE / 35


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