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NAAG I NAAG Center for Tobacco and Public Health Page 3 of 4
billions of dollars in health-care costs associated with
treating smoking-related illnesses. Four states
Florida, Minnesota, Mississippi, and Texas settled
prior to the MSA and are not signatories to the MSA.
The central purpose of the MSA is to reduce
smoking, especially in American youth. Accordingly,
the MSA places restrictions on advertising,
marketing, and promoting cigarettes, including
prohibiting the use of cartoons and other youthtargeting
methods, advertising on billboards or in
public transportation, and merchandise branding.
Since the first State settlement was announced,
cigarette consumption in the United States has fallen
by more than 48 percent, and the decline in youth
smoking has been even more pronounced. Despite
these gains, tobacco remains the number-one cause
of preventable death in the United States. As
advocates for the public interest, state attorneys
general are actively and successfully enforcing the
provisions of the MSA to reduce tobacco use and
protect consumers.
Find the attorney
general who represents
you.
Stay informed of NAAG
meetings and the
NAGTRI trainings we
offer.
Douglas S. Chin is the
attorney general of
Hawaii.
App. 790
http://www.naag.org/naag/about_naag/naag-center-for-tobacco-and-public-health.php 8/1/2016