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ExxonMobil Launches New U.S. Retail Fuels Platform | CSP Daily News Page 1 of 6<br />

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Fuels News, Prices & Analysis > Fuels Technology & Equipment<br />

ExxonMobil Launches New<br />

U.S. Retail Fuels Platform<br />

New technology platform EMI enables loyalty programs, mobile payments<br />

JHf<br />

January 24, 2014<br />

FAIRFAX, Va. —ExxonMobil is launching a new retail fuels technology<br />

platform in the United States as an upgrade to current retail sites<br />

technology and as a way to provide motorists with discounts and<br />

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offers to reward their loyal customers.<br />

Called "EMI," the platform will also enable Exxon- and Mobil-branded<br />

stations to introduce new payment options, including mobile.<br />

Mobil<br />

"The new EMI technology platform is a significant upgrade that is<br />

designed to enable Exxon- and Mobil-branded stations to attract more customers by offering a wider variety<br />

of payment options and the ability to implement innovative offers and loyalty programs," said Grant<br />

Doescher, U.S. branded wholesale manager at ExxonMobil, Fairfax, Va. "This upgrade will provide branded<br />

wholesalers the technology and infrastructure they will need to help take a leadership position in each of<br />

their markets.<br />

The EMI platform consists of three elements including a "Card Site Device-enabled" point-of-sale (POS) that<br />

will connect each site to ExxonMobil's new card processing network. The installation of firmware will also be<br />

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OF HEALTHCARE<br />

required to be able to offer instant consumer discounts at the pump. Lastly, a broadband connection will<br />

position each site to maximize ExxonMobil's new technology and access new consumer programs.<br />

"The real winner here will be the consumer," said Doescher. "Exxon- and Mobil-branded stations will be able<br />

to offer their loyal consumers innovative discounts and rewards programs that will lead to even greater<br />

savings. Our stations will also benefit from repeat business, operational improvements and cost efficiencies."<br />

Irving, Texas, and Fairfax, Va.-based ExxonMobil, one of the world's largest publicly traded international oil<br />

and gas companies, is a refiner and marketer of petroleum products.<br />

App. 745<br />

http://www.cspdailynews.com/fuels-news-prices-analysis/fuels-technology-equipment/articl... 8/1/2016

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