Uop E Tutors | STR 581 Capstone Final Exam Part 3

STR 581 Capstone Final Exam
Part 3
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Capstone Final Examination, Part Three are
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1. A company that attempts to lead its industry in price
and convenience by pursuing a focus on lean and
efficient operations is pursuing what strategy?
Operational excellence
Low-cost leadership

Customer intimacy
Product leadership
2. One of the ways to change the course of a brand is to
modify the product. Under product modification,
________ adds size, weight, materials, supplements,
and accessories that expand the product’s performance,
versatility, safety, or convenience.
technological improvement
feature improvement
style improvement
quality improvement
3. Marketers need to identify the hierarchy of attributes
that guide consumer decision making in order to
understand different competitive forces and how these
various sets get formed. This process of identifying the
hierarchy is called ________.
market estimation
brand association
market partitioning

market valuation
4. This is designed to check systematically and
continuously whether the premises on which the
strategy is based are still valid
Special alert control
Strategic surveillance
Implementation control
Premise control
5. A firm must know where to position its product
based on price and
promotional efforts
quality
communication
region
6. When performing this analysis, it is good for strategic
planners to consider similarities between the benefits

the customers derive from the products and services
that other firms offer.
Competitive analysis
Business analysis
Customer analysis
Company analysis
7. What is the perceived monetary value of the bundle
of economic, functional, and psychological benefits
customers expect from a given market offering because
of the product, service, people, and image?
Ultimate service benefit
Complete marketing benefit
Total customer benefit
Total management benefit
8. A valuable result of task environment analysis with
respect to geographic, demographic, psychographic and
buyer-behavior factors is called
competitor profile

financial position
vendor profile
customer profile
9. The ability to meet humanity’s needs without
harming future generations is now a top priority in most
corporate agenda
ethics
sustainability
rules
righteousness
10. Large-scale, future-oriented plans for interacting
with the competitive environment to achieve the
company objective refers to its
strategy
dynamic policies
competitive analysis
goals

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