Little Style Magazine |NOV/DEC/JAN 2017
Latest Fall Winter 2016-2017 Collections and the related trends, News, Collection Stories and more...
Little Style E-Magazine is a quarterly electronic magazine devoted to children's fashion & trends. Kids Fashion Magazine
Latest Fall Winter 2016-2017 Collections and the related trends, News, Collection Stories and more...
Little Style E-Magazine is a quarterly electronic magazine devoted to children's fashion & trends. Kids Fashion Magazine
INTERNATIONAL E-MAGAZINE DEDICATED TO CHILDREN’S FASHION & TRENDS STYLE NOV/DEC/JAN 2017 ISSUE 02 AUTUMN WINTER 2016 FRACOMINA.IT
- Page 4 and 5: FALL WINTER 2016
- Page 6 and 7: FALL WINTER 2016
- Page 8 and 9: Sweet Sophistication for Special Mo
- Page 10 and 11: Style No. 216319
- Page 12 and 13: LIUJO.COM
- Page 14: +39 02 8721 5108
- Page 17 and 18: ARMANI.COM
- Page 19: Giuseppe Junior 26-33 NIKKI GIUSEPP
- Page 22 and 23: This season’s little Chloé girl
- Page 24: chiccoshop.com
- Page 28 and 29: karl.com
- Page 31 and 32: folliesgroup.it +39 081 8272163
- Page 33 and 34: LUXURY BRAND FOR CHILDREN
- Page 35 and 36: LIMITED EDITION +45 8888 4040
- Page 38: FALL WINTER 2016 robertocavalli.com
- Page 41: THE HATTER CHECK THE STORY AT SOFTG
- Page 45 and 46: OSCARDELARENTA.COM
- Page 47 and 48: Bambini vestiti da banbini AUTUMN W
- Page 50: FALL WINTER 2016 TWINSET.COM
INTERNATIONAL E-MAGAZINE DEDICATED TO CHILDREN’S FASHION & TRENDS<br />
STYLE<br />
NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong><br />
ISSUE 02<br />
AUTUMN WINTER 2016<br />
FRACOMINA.IT
FALL WINTER 2016
WATCH THE FILM AT GUESSLIFE.NET
FALL WINTER 2016
ARMANI.COM
Sweet Sophistication for Special Moments This simultaneously sweet and<br />
sophisticated children’s collection provides the signature style and fine<br />
fabrication Joan’s couture collection is known for. Her use of exquisite<br />
fabric and detail along with pristine lines create gorgeous girl’s dresses,<br />
flower girl dresses, First Holy Communion dresses and party dresses for<br />
girls that are classic and timeless with an edge, as well as affordable Down<br />
the aisle and beyond, Joan Calabrese for Mon Cheri little girl dresses are<br />
sure to be passed down to future generations.<br />
MONCHERIBRIDALS.COM
ADVERTISE
<strong>Style</strong> No. 216319
<strong>Style</strong> No. 216308
LIUJO.COM
FALL WINTER 2016
+39 02 8721 5108
FALL WINTER 2016
ARMANI.COM
Giuseppe Junior 16-18<br />
COBY<br />
DOLLY
Giuseppe Junior 26-33<br />
NIKKI<br />
GIUSEPPEZANOTTIDESIGN.COM
FALL WINTER 2016
This season’s little Chloé girl takes her cues from the Maison’s<br />
to mboyish roots in stonewashed velvet overalls, slouchy<br />
shorts and easy-fit pants that are paired with a classic Chloé<br />
logo sweatshirt and low-top sneakers for a sporty touch. A<br />
pretty palette of slate grey, powder blue and soft pink speaks<br />
of girlish innocence, as do the silk dresses with ruffles and<br />
billowing dresses and blouses with guipure lace details that<br />
add to this season’s easy allure. Fall-Winter calls for warmer<br />
separates and mirroring her mother’s style, this season’s little<br />
girl is wrapped in chunky woollen scarves, cropped knitted<br />
jumpers and her very own Chloé cape.<br />
CHLOE.COM
+ 1 855 2030 940
chiccoshop.com
FALL WINTER 2016<br />
chloe.com
karl.com
FALL WINTER 2016
folliesgroup.it +39 081 8272163
MISCHKAAOKI.COM<br />
FALL WINTER 2016
LUXURY BRAND FOR CHILDREN
FALL WINTER 2016<br />
SHOP AT MOLO.COM<br />
Ball Net Sweat
LIMITED EDITION<br />
+45 8888 4040
MONNALISA.EU<br />
FALL WINTER 2016
FALL WINTER 2016<br />
robertocavalli.com
EDITOR<br />
02<br />
from<br />
EDITOR<br />
the<br />
n_gumusbas@littlestylemag.com<br />
Hello Dear Readers,<br />
First of all, I would like to thank you kindly for your interest in our first<br />
issue on behalf of the entire <strong>Little</strong> <strong>Style</strong> <strong>Magazine</strong> staffs. As a <strong>Little</strong> <strong>Style</strong><br />
family, In every second of our hard work we were passionate & We enjoyed<br />
working diligently to present you a better and qualified magazine which<br />
please you for every page that you turn.<br />
We have received very positive responses from our readers for our first issue, both<br />
within the industry or parents who cares about their children’s dressing style. Most<br />
of the comments coming from inside Turkey were demanding for Turkish version<br />
of the <strong>Magazine</strong>. So in respond to all those nice & friendly comments we decided to<br />
publish our magazine as two separate journals in English and Turkish languages. We<br />
are convinced that this big step will improve our vision within the children’s fashion<br />
industry and also will contribute to the children’s ready-to-wear sector in a positive<br />
& constructive way.<br />
Sometimes we get so busy in life that we don’t notice how fast the seasons change?!<br />
I feel like hearing you say “Where did Autumn come from?” And what should I<br />
shop for my child/ children this Autumn/Winter? You know, all the famous brands<br />
& children fashion designers have already launched their collection for Autumn/<br />
Winter 2016-<strong>2017</strong> season & new stuffs have already taken their place in stores around<br />
the world, even They’ve already started planning for the next season.<br />
As always, we have been trying to include the latest & the most eye-catching<br />
collections of the companies for the Autumn-Winter ‘16-’17 season. We have created<br />
a rich content for you by referring to the company introductions, their latest<br />
advertisements, sections for the latest looks, charity organizations & much more...<br />
Let’s never forget that as well as us, it is our children’s right to be dressed in a healthy<br />
and fashionable way too.<br />
Stay in love & Happy <strong>2017</strong>!<br />
40 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong><br />
Nurettin Gümüşbaş<br />
Editor in Chief
THE HATTER<br />
CHECK THE STORY AT SOFTGALLERY.DK
FALL WINTER 2016<br />
simonetta.it
OSCARDELARENTA.COM
ILGUFO.IT
Bambini vestiti da banbini<br />
AUTUMN WINTER 2016<br />
Il Gufo SpA<br />
Viale G.Galilei 3/A<br />
31011 Asolo (TV) Italy
AKIDBRAND.COM
FALL WINTER 2016<br />
TWINSET.COM
MINI<br />
COWBOY<br />
LAND<br />
EDITOR IN CHIEF<br />
Nurettin Gümüşbaş<br />
Creative Director<br />
Managing Editor<br />
Strategy Director<br />
Fashion Director<br />
Fashion Editor<br />
Contributing Fashion Editor<br />
Theodor Valmsdir<br />
Lida Tresale<br />
Ercan Yüzgeç<br />
Ebru Tekin<br />
Nadia Ghazali<br />
Adile Karal<br />
Assignment Editor<br />
Lifestyle Editor<br />
Charity Researcher<br />
Copy Editor<br />
Laurie Frisk<br />
Fernanda Capillari<br />
Olga Mendev<br />
Adelaide M.<br />
Art Director<br />
Associate Art Director<br />
Senior Graphic Designer<br />
Associate Designer<br />
Ali Salehzad<br />
Chris Hartzel<br />
Cecilia Perriard<br />
Melinda Heinrich<br />
Photo Director<br />
Photo Editor<br />
Photo Researcher<br />
Associate Photo Director<br />
Mehmet Ali Saraç<br />
A.Kemal Burnak<br />
Editha Cruz<br />
Melis Batmanlı<br />
Marketing Manager<br />
Social Media Manager<br />
Web Development<br />
Advertising Coordinator<br />
Emre Özel<br />
Vladka Matic<br />
Özdemir Sarıkaya<br />
Metin Avcı<br />
Contributors in this issue<br />
Merve Gürpınar Gül, Yasemin Gümüşbaş, Hülya Demirci,<br />
Cansu Ceren Kahraman, David Latterfeld<br />
littlestylemag<br />
<strong>Little</strong><strong>Style</strong>Mag<br />
littlestylemag<br />
littlestylemag<br />
littlestyle<br />
<strong>Little</strong> <strong>Style</strong> is an international quarterly E-magazine devoted to children’s fashion<br />
& trends. It is registered trademark of “Aregon Yazılım İnovasyon” Company. For<br />
all inquiries please use the below contact address.<br />
Aregon Yazılım İnovasyon<br />
Muallim Naci Caddesi Melek İş Merkezi<br />
No.17 C Kat.4 No.64-65 Ortaköy-Beşiktaş<br />
ISTANBUL / TURKEY<br />
DESIGUAL.COM +34 935 518 020<br />
TEL: +90 212 3270024<br />
info@littlestylemag.com
FALL WINTER<br />
2016
Whimsical motifs from Alessandro Michele’s<br />
world detail a back to school collection featuring<br />
plaid coats, striped knit hats and GG motif<br />
backpacks and satchels decorated with<br />
hares or ladybugs.<br />
FALL WINTER 2016<br />
GUCCI.COM
PEPEJEANS.COM<br />
FALL WINTER 2016
AUTUMN WINTER<br />
2016<br />
SHOP AT HM.COM
OH DEAR<br />
ROE DEER!<br />
FALL WINTER 2016
MINIRODINI.COM +46 8 124 539 62
CONTENTS<br />
NEWS<br />
158<br />
136<br />
66<br />
72<br />
84<br />
116<br />
108<br />
102<br />
JENNY WALKER<br />
SIMONETTA DUBAI CATWALK<br />
SNURK<br />
SIMONETTA<br />
NEW OPENING IN DUBAI<br />
NORDSTROM STORE,<br />
LANCASTER/ PA<br />
LITTLE GRANT STORE<br />
LANVIN, SIMONETTA<br />
MIOMIO<br />
LOOK STORY<br />
THE LITTLE<br />
WARDROBE LONDON<br />
162<br />
THE SKI STYLE<br />
CHRISTMAS PARTY<br />
154<br />
GIRL S<br />
166<br />
STYLE<br />
TOP PICKS (BOYS)<br />
TOP PICKS (GIRLS)<br />
146<br />
CHRISTMAS PARTY<br />
160<br />
STYLE<br />
138<br />
ON THE COVER<br />
FRACOMINA MINI<br />
AUTUMN WINTER 2016<br />
BOYS<br />
62 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
fall wınter 2016<br />
TUTTOPICCOLO.COM
WINTER 2016<br />
Collection<br />
+31 72 888 5220<br />
MIM-PI.COM
NEWS<br />
SNURK likes to<br />
celebrate the art of<br />
doing absolutely<br />
nothing. With unique<br />
bedding and throw pillows.<br />
Now the ‘for horizontal living’<br />
label is adding apparel to their<br />
collection: Horizontal Wear©.<br />
Comfortable outfits covered<br />
in photo print, to wear day or<br />
night.<br />
The Amsterdam based brand,<br />
selling worldwide in over 900<br />
shops, felt it was time to give<br />
the pyjama an update to the<br />
(life)style of modern man. The<br />
result: a mix between pyjama,<br />
home wear and sweat suit.<br />
Super comfy and wearable at<br />
Bedding label SNURK introduces<br />
Horizontal Wear<br />
TOAST<br />
The quirky photo prints, that SNURK<br />
is known for, make the look quite<br />
something. Doing nothing has never<br />
looked better.<br />
TOOTHPASTE<br />
WINTERNUTS<br />
Horizontal Wear is for everybody,<br />
young and old. Each garment can be<br />
bought separately, to mix and match<br />
as you please. Made in Portugal of the<br />
softest stretch cotton available and<br />
printed digitally for extra realistic<br />
details.It’s clear to see the people at<br />
SNURK put a lot of effort and care<br />
into creating the pyjama 2.0. You may<br />
never want to take it off again.www.<br />
snurkbeddengoed.nl<br />
66 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
FENDI.COM<br />
+39 0633450970
FALL WINTER 2016
E-BOUTIQUE SONIA RYKIEL<br />
SONIARYKIEL.COM
FALL WINTER 2016
BLUMARINE.COM
NEWS<br />
Image courtesy of simonetta.it<br />
New opening for Simonetta at the level<br />
kids city walk in Dubai<br />
Simonetta continues its retail expansion policy in<br />
the Middle East. At the end of July, the Italian<br />
Maison inaugurated a new monobrand boutique<br />
at the Level Kids Department Store in the City<br />
Walk Mall in Dubai.<br />
Level Kids is a complete universe for mother and children<br />
aged from 0 to 12 years old, offering a comprehensive<br />
selection of childrenswear, shoes, accessories and toys.<br />
This unique and luxury concept store extends over three<br />
floors with over 200 brands. The Simonetta boutique was<br />
opened in partnership with Chalhoub Group, owner<br />
of Level Kids. It covers an area of 70 square metres, in<br />
which the distinctive and iconic colours, design and style<br />
of the brand concept store create a sophisticathed setting<br />
where to buy the special Simonetta collections.<br />
This opening is part of an international distribution<br />
strategy to position the brand in the most important and<br />
prestigious Department Stores, rising to five the number<br />
of monobrand boutiques and shops-in-shops in the<br />
Middle East.<br />
72 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
The international children’s & maternity trade show<br />
January 28 > 30, <strong>2017</strong><br />
Parc Floral, Paris<br />
500 collections<br />
Fashion / Gift / Home / Baby Gear<br />
illustration Manon Debaye<br />
PARIS<br />
21 st edition<br />
<strong>JAN</strong>UARY 28 > 30, <strong>2017</strong><br />
www.playtimeparis.com<br />
NEW YORK<br />
14 th edition<br />
FEBRUARY 12 > 14, <strong>2017</strong><br />
www.playtimenewyork.com<br />
TOKYO<br />
16 th edition<br />
FEBRUARY 21 > 23, <strong>2017</strong><br />
www.playtimetokyo.com<br />
CHILDREN’S & MATERNITY TRADE SHOWS WORLDWIDE!<br />
GET YOUR PERSONAL PASS ON<br />
FOR PROFESSIONALS ONLY<br />
www.playtimeparis.com
Shop online at stellamccartney.com
FALL WINTER 2016
SHOP.MANGO.COM
FALL WINTER 2016
CONTENTS<br />
CHARITY<br />
ROCK THE SLOPES!<br />
TRADE SHOWS<br />
98<br />
112<br />
152<br />
170<br />
PLAYTIME PARIS<br />
Celebrating 10th anniversary<br />
PLAYTIME NEW YORK<br />
A Record Breaking Summer<br />
PLAYTIME TOKYO<br />
High Note!<br />
NEWBORNS<br />
IN NEED<br />
TREND<br />
178<br />
172<br />
AUTUMN IN YELLOW<br />
STRIPS FOR AW 2016-<strong>2017</strong><br />
148<br />
128<br />
CBME TURKEY<br />
The New Trend<br />
STELLA MCcartney<br />
LOOK STORY<br />
FEATURED LOOK<br />
118,124<br />
150<br />
INDUSTRY<br />
122<br />
88<br />
132<br />
SHOP AT H&M<br />
SHOP AT MANGO<br />
LES ENFANTINES<br />
THE NEXT<br />
THE GREAT BRITISH BABY<br />
FEATURED ARTICLE<br />
180<br />
SHOP FOR SCHOOL<br />
78 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong><br />
142<br />
ONLINE SHOP<br />
90<br />
MELIJOE
2016<br />
AUTUMN WINTER<br />
TUTTOPICCOLO.COM
ZARA.COM
ZARACare<br />
@ Zara_care
AUTUMN WINTER 2016<br />
H.OBERMEYER GMBH & CO.KG<br />
Immenstädter Straße 6-8<br />
D-87534 Oberstaufen<br />
T +49 (0) 83 86 / 916-0
BLUESEVEN.COM
NEWS<br />
The exterior of a typical Nordstrom department store<br />
This one is the now closed location at The Florida Mall<br />
in Orlando, Florida.<br />
Image courtesy of en.wikipedia.org<br />
Nordstrom Rack To Open In Lancaster, PA<br />
SEATTLE, Sept. 19, 2016 /PRNewswire/ -- Seattle-based Nordstrom, Inc. (NYSE: JWN)<br />
announced plans today to open a Nordstrom Rack at Shoppes at Belmont in Lancaster<br />
County, Pa. The 25,000-square-foot store is scheduled to open in spring 2018. The project<br />
is being developed by Manbel Devco I, Limited Partnership and leased and managed by<br />
R.J. Waters & Associates, Inc.<br />
Shoppes at Belmont will be conveniently located at the southeast corner of U.S. Route 30 and<br />
Fruitville Pike. Nordstrom Rack will join Whole Foods, Target, Dick’s Sporting Goods, Michaels,<br />
and Ulta Beauty.<br />
“We’re thrilled to be bringing Nordstrom Rack to Central Pennsylvania,” said Geevy Thomas,<br />
president of Nordstrom Rack. “We hope this new store will help us more conveniently serve<br />
customers who have been making the drive to our stores in Philadelphia and New York City to<br />
shop with us.”<br />
Today the company serves customers at four Racks and two full-line Nordstrom stores in<br />
Pennsylvania.<br />
“We are excited to welcome Nordstrom Rack to Lancaster County and to the Shoppes at<br />
Belmont,” said Joe Waters, president of R.J. Waters & Associates, Inc. “Nordstrom Rack is a<br />
tenant we identified early on in the development process, and we’re happy to see this come to<br />
fruition. We believe Nordstrom Rack will be a nice complement to the Shoppes at Belmont.”<br />
Nordstrom Rack is the off-price retail division of Nordstrom, Inc., offering customers a wide<br />
selection of on-trend apparel, accessories and shoes at an everyday savings of 30-70 percent off<br />
regular prices. Nordstrom Rack merchandise, available at Rack stores and at Nordstromrack.<br />
com, comes from Nordstrom stores, Nordstrom.com as well as specially purchased items from<br />
many of the top brands available at Nordstrom. The Rack is designed to provide the ultimate<br />
treasure hunt to style-savvy customers.<br />
84 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
FALL WINTER 2016
FAY.COM<br />
FALL WINTER 2016
INDUSTRY<br />
The NEXT retail chain was launched in February 1982 and the first store<br />
opened with an exclusive coordinated collection of stylish clothes, shoes<br />
and accessories for women. Collections for men, children and the home<br />
quickly followed. NEXT clothes are styled by its in-house design team to<br />
offer great style, quality and value for money with a contemporary fashion edge.<br />
Today NEXT trades from more than 500 stores in the UK and Eire and around<br />
200 stores in 40 countries overseas. Over the last few years several larger format<br />
fashion and home stores have opened across the UK. In August 2011, NEXT<br />
opened its first combined fashion, home and garden store at Shoreham-by-Sea.<br />
2014 saw the opening of 2 further large home and fashion stores which were built<br />
from the ground up. These home and fashion stores, in Hedgend and Maidstone,<br />
boast aspirational out of town architecture and were followed by the opening of<br />
the High Wycombe super store in 2015.<br />
The groundbreaking mail order operation NEXT Directory launched in 1988<br />
with a hardback book containing 350 pages, creating the blueprint for catalogue<br />
retailing. There are over 770 pages in the Summer 2016 book alone offering<br />
extensive collections for men, women, children and everything for the well<br />
dressed home.<br />
Online shopping was introduced in 1999 and the entire book became available to<br />
shop from on the internet, page by page – another first in home shopping in the<br />
UK. NEXT Directory now also serves customers in around 70 countries outside<br />
the UK.<br />
NEXT continues to improve customer service, introducing new initiatives such as<br />
next day delivery to home (normal fee is £3.99) as standard for NEXT Directory<br />
orders placed before midnight and for free next day delivery to store.<br />
88 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
Images courtesy of next.co.uk<br />
THE<br />
NEXT<br />
NEXT Sourcing provides around 40% of NEXT Brand stock from its global<br />
supplier base, sourcing from 18 countries. It employs 3,700 people in 12 countries,<br />
including 2,700 in factories which it own.Several years ago the company started<br />
selling non-competing third party brands through the NEXT Directory. Last year<br />
the company printed its first LABEL catalogue, dedicated to promoting its third<br />
party offer. The company now issue four LABEL catalogues a year, to coincide<br />
with the launch of each major season. LABEL has its own dedicated website,<br />
labelonline.co.uk, and its ranges are also available through next.co.uk.<br />
Lipsy brand designs and sells its own branded younger women’s fashion<br />
products.<br />
For NEXT, corporate responsibility means addressing key business-related social,<br />
ethical and environmental matters and<br />
ensuring the company’s owners run their business in a responsible way. They see<br />
corporate responsibility as a key element of how they conduct their business as<br />
they believe it makes good business sense.<br />
89
SHOP ONLINE<br />
SHIPPING WITHIN 24 HOURS TO MORE THAN<br />
150 COUNTRIES IN REFINED PACKAGING<br />
90 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong><br />
MELIJOE.COM
COPYRIGHT PETIT BATEAU<br />
Padded coat<br />
in Royal Blue<br />
$ 109.71<br />
PETIT BATEAU<br />
91
Top<br />
Polyester jersey<br />
Bottom<br />
Polyester neoprene<br />
$ 156.07<br />
SHOP AT MELIJOE.COM<br />
Alice in Wonderland bi-material dress<br />
in Ecru and Print<br />
94% Polyester<br />
6% Elastane<br />
Machine<br />
washable<br />
at 30°C<br />
92 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
MONNALISA<br />
93
$ 60.88<br />
Light checked coat<br />
in Green<br />
Multicolored<br />
T-shirt with a print<br />
$ 271.19<br />
SHOP AT MELIJOE.COM<br />
Multicolored Kilt<br />
with removable braces<br />
Multicolored<br />
Robe pull en laine<br />
$ 160.50<br />
Striped socks<br />
in Brown<br />
$ 27.67<br />
$ 217.85<br />
94 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
67% Polyester<br />
33% Viscose<br />
Lining:<br />
100% Viscose<br />
Machine<br />
washable at<br />
30°C<br />
67% Polyester<br />
33% Viscose<br />
Lining:<br />
100% Viscose<br />
Machine<br />
washable at<br />
30°C<br />
SONIA RYKIEL<br />
COPYRIGHT SONIA RYKIEL
IL GUFO<br />
COPYRIGHT IL GUFO<br />
Wool cardigan<br />
in Heather Grey<br />
$ 121.98<br />
MELIJOE.COM
CHLOE<br />
$ 220.95<br />
Mini Me wool blend<br />
sleeveless jacket<br />
in Navy Blue<br />
COPYRIGHT CHLOE
TRADE FAIR<br />
July 2 - 4, 2016<br />
PLAYTIME PARIS<br />
20 TH<br />
Edition<br />
From July 2 to 4, Playtime Paris celebrated its 20th edition and 10 years of<br />
existence! A remarkable age for the show, which was held at the Events space<br />
of the Parc Floral de Paris, and which hosted more than 500 children’s and<br />
maternity brands, an increase of thirty exhibitors since last year.<br />
The widely comprehensive range on offer (71% children’s fashion, 20% gifts, 9% maternity)<br />
brought 5782 professional visitors to the show, a 7.6% decrease from last summer’s edition.<br />
“This result can be explained by a combination of several factors. Unfortunately, Paris has<br />
suffered from a certain disenchantment over the past several months due to repeated strikes and<br />
demonstrations, the difficulty of finding accommodation during the Euro, and a climate of insecurity, all<br />
of which have made travelling to the capital more difficult”, explained Sebastien de Hutten, the director<br />
of the show. “At the same time, the children’s market remains fragile, with over-stocked retailers who<br />
have to face significant declines in turnover”, he adds.<br />
98 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
5782 Visitors!<br />
Despite difficult conditions however, the show shined by the distinction of its visitors.<br />
“Quality over quantity” might sum up this edition, which welcomed top international<br />
buyers: Bonton (France), Centre commercial kids (France), David Jones (Australia),<br />
Elfant (Russia), Elias & Grace (Great Britain), Emoi emoi (France), Farfetch (Great<br />
Britain), Isetan (Japan), J <strong>Style</strong> Korea (South Korea), Kangaroo (Russia), Galeries<br />
Lafayette (France), Harvey Nichols (United States), Le 66 (France), Le Bon Marché<br />
(France), Maralex (France), Melijoe (France), MineMine kids (United States), Orange<br />
Mayonnaise (Netherlands), Smallable (France), Sarenza (France), Takashimaya<br />
(Japan) or The Conran Shop (Great Britain), to name but a few.<br />
If French buyers remain somewhat weakened, the show can nevertheless still count<br />
on its international appeal: international buyers go up from 49.7% to 56.9% within<br />
a year! A great increase led by European buyers (+6.3 points since last summer) and<br />
Asia region (+2.5 points on the same period), especially South Korea.<br />
Development of buyer loyalty was 52.5% came back this year (+10 points since the<br />
last edition) and 45.7% visited for the first time.<br />
To pamper this distinguished audience, the show showed its very best face. On<br />
top of enhanced services on offer (smartphone app, cellphone charging stations,<br />
increased shuttle frequency, and double the number of greeting desks), the company<br />
paid special attention to its scenography: larger aisle carpeting and higher-placed<br />
signposts which allowed for more breathing space, while the resting areas and<br />
restaurant spaces were separated by low partitions, for a more intimate feel.<br />
Because this year was also the chance to thank all the professionals who have made<br />
the Playtime family over the past 10 years, brands, buyers, and press were invited to<br />
celebrate with us on Saturday July 2 during a birthday cocktail that gathered around<br />
one thousand people.<br />
Playtime remained true to its positioning as the inspiring and inspired trade show by<br />
presenting its key silhouettes for Spring-Summer <strong>2017</strong> across four different spaces,<br />
all of which are available to revisit on our website. Several original installations by<br />
artists Nadya Bertaux, Julie Yülle and collective Groduk & Boucar were on display,<br />
around the themes of Cosplay, Refresh et Replay, as defined by our trendsetter Julie<br />
Malait, In the maternity showroom, creative trend bureau Carlin shared its Renaissance<br />
theme, staged by textile artist Aurélie Andrès. You can have an overvierw<br />
of all trends outfits fror SS17 here.<br />
On the events side, the show also wanted to make space for its press partners: LITTLE<br />
cotton candies and Doolittle x Glaces Glazed for the gourmands, a photo exhibition<br />
presented by Papier Mâché, an accessories section by Marie-Claire enfants, and the<br />
acclaimed Milk Awards (Fashion : <strong>Little</strong> Creative Factory / Shoes : Donsje amsterdam<br />
/ Home decoration : Nofred / Must-have : Leoca Paris).<br />
Playtime Paris celebrates its<br />
10th anniversary with family<br />
99
AUTUMN WINTER 2016
JEANBOURGET.COM +33 (0) 148 01 99 77
NEWS<br />
The MIOMIO Campaign<br />
by Kickstarter<br />
MIOMIO is a creative project for<br />
the production of childrenswear<br />
in organic cotton and hemp,<br />
entirely made in Italy thanks to a<br />
top-quality artisan tailoring process. The core<br />
of the project is a desire to create something<br />
by hand. To work natural fabrics with Italian<br />
tailoring skills. To make soft, comfortable,<br />
safe, right, locally sourced children’s clothes,<br />
that are also beautiful, well-designed and<br />
cleverly made up.<br />
We want our children and yours to wear soft<br />
clothes that are studied right down to the<br />
smallest detail, environmentally friendly,<br />
non-toxic and packaged by hand in line with<br />
a philosophy that is the absolute opposite to<br />
series production. 100% organicand tailor<br />
made in Italy.<br />
The aim of the campaign is to start production of<br />
MIOMIO models and lay the foundation for new<br />
collections. Every garment ordered is a step forward.<br />
Thanks to you, we can achieve our goal and produce<br />
our first collection. Help to grow a project that<br />
champions environmental, cultural and economic<br />
sustainability, the origins of its raw materials and the<br />
wellbeing of those who work them!<br />
102 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
ADVERTISE<br />
www.kickstarter.com<br />
103
FALL WINTER 2016<br />
MISSCHIPS.BE
GOOSE.COM.TR<br />
FALL WINTER 2016
+90 212 232 50 04
NEWS<br />
Lanvin, the long-established French fashion house and Simonetta, the leading Italian company<br />
in childrenswear, have signed a strategic licensing agreement for the design, production<br />
and distribution of the line for little ones: Lanvin Enfants.<br />
The French fashion house has identified the company based in the Italian Marche region as the<br />
ideal partner for this new project, sharing its innovative principles and at the same time the values<br />
of tailoring, tradition and quality.<br />
The Lanvin Enfants Spring Summer <strong>2017</strong> collection, which is also complete with accessories and<br />
footwear, is for boys and girls aged from two to fourteen and babies from three to twenty-four<br />
months.<br />
The partnership between the two companies will develop over several years for global distribution<br />
in the most prestigious and exclusive points of sale of childrenswear: multibrand stores and<br />
department stores. The Enfants collection will be distributed from the very first season in the most<br />
important Lanvin boutiques, including in Paris, London, Milan, New York and Shanghai.<br />
Michèle Huiban, CEO of Lanvin, said : “Jeanne Lanvin initially created out of love for her daughter<br />
Marguerite. Amid the excitement of motherhood, she went back to a thread and a needle and soon<br />
a wardrobe with unique models began to take shape. She had just invented children’s fashion.<br />
Children’s clothing became Lanvin’s first department in 1908. It was obvious to partner with Simonetta<br />
and give a fresh impetus to Lanvin children’s collections.”<br />
Roberto Stronati, Chairman of Simonetta, said: “We are very honoured about this partnership with<br />
maison Lanvin Paris for the launch of Lanvin Enfants. Thanks to this new agreement, Simonetta<br />
greatly reinforces its position as a global leader of reference in the childrenswear sector.”<br />
108 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
It’s Party Time<br />
NEXT.CO.UK
KENZO.COM<br />
FALL WINTER 2016
TRADE FAIR<br />
13 TH Edition<br />
July 31 - August 2, 2016<br />
PLAYTIME NEW YORK<br />
A<br />
total of almost 180 Fashion and Lifestyle brands were gathered, marking a 20% increase<br />
compared to last summer. While some brands are now regulars of the event (akid, bacabuche,<br />
caramel, herschel supply co, little miss gallia, misha and puff, mini rodini, noch mini, ragtales,<br />
rylee & cru, suoak,…), 43% were presenting their first show, making for a dynamic and<br />
comprehensive range.American creation was well represented (43% of exhibitors), while the proportion<br />
of foreign brands continues to make Playtime New York the indispensable event for seeing the most<br />
exciting international brands.<br />
In all, 1978 professional visitors braved the Summer heat: a new record for the New York show, which<br />
marks a solid +17.2% increase since the last equivalent edition in August 2015.These exceptional results<br />
confirm the show’s upward trajectory, after a first “solo” show in February, which was also a great<br />
success. “I think Playtime New York has reached a turning point in establishing itself as a leader for<br />
buyers looking for high quality, medium-priced creative brands in the United States”, explains Sebastien<br />
de Hutten, the show’s director. This progression has also been felt by brands, who were very positive<br />
about their experience taking part. “We had an outstanding first day (+47% compared to the average<br />
daily attendance figures of these last editions), which lent a great deal of momentum to the event”, he<br />
continues.<br />
112 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
A record-breaking summer<br />
for Playtime New York!<br />
1978 Visitors!<br />
Between July 31 and August 2, in the heart of Manhattan,<br />
Playtime New York welcomed childrenswear professionals to<br />
our presentation of Spring-Summer collections for <strong>2017</strong>. Held<br />
once again in the beautiful Metropolitan Pavilion space, the<br />
event also took over part of neighbouring Altman Building<br />
(over 10,000 sq ft) in an effort to accommodate the presence of<br />
new brands wishing to take part in the event.<br />
Playtime staff’s consistent work in terms of customer retention<br />
is paying off: the proportion of visitors returning from one<br />
season to the next has increased by 7 points compared to last<br />
summer. Additionally, although American buyers (81.9%)<br />
from the East Coast (78.2%) remain the most typical buyers,<br />
it’s worth noting an increased mobility: the West Coast and<br />
the middle of the country travel more, and Asia and the<br />
Middle East have also been more represented.<br />
Aside from these very strong figures, this edition will also<br />
remain an incredible source of inspiration for both buyers<br />
and the press, who were able to dive into next year’s<br />
trends through original spaces highlighting brand new art<br />
installations: a “futuro-sportstwear” trend in the Cosplay<br />
space, staged by artist Wendy Letven; “tropicool” in the<br />
Refresh space, dressed by illustrator Yura Osborn, and some<br />
“retro-kitsch” in the Replay space “inhabited” by artist Saki<br />
Sato; so many ways in which the season’s trends ignited<br />
everyone’s imagination in “Ré-Re-création”, our theme for<br />
this summer.<br />
www.wendyletven.com / www.yuraosborn.com<br />
www.sakisato.com<br />
Finally, in an effort to help share this deluge of news,<br />
the show offered, in partnership with Earnshaw’s<br />
magazine, a morning conference on the new<br />
ins-and-outs of social media marketing.<br />
113
KENZO.COM<br />
FALL WINTER 2016
NEWS<br />
LITTLE GIANT<br />
New Fashion e-Commerce<br />
Website<br />
www.littlegiantedit.com<br />
Introducing littlegiantedit.com, the new<br />
fashion e-commerce site that has its finger<br />
firmly on the pulse, focusing on sourcing<br />
and uniting a new generation of designers<br />
from across the globe and broadening the<br />
frontiers of mainstream children’s fashion.<br />
It brings to you a playground of fashion<br />
and design aimed at children with adults in<br />
mind. LITTLE GIANT is a fusion of talent and<br />
accessibility. Creating the perfect playground<br />
to showcase everyday luxury which focuses<br />
on children’s individuality, style and assuring<br />
grown- ups with affordability and practicality.<br />
The busy diaries of children never cease to<br />
amaze us. From messy playground adventures<br />
to smarter yet still messy special occasions<br />
The <strong>Little</strong> Giant has created a comprehensive,<br />
contemporary collection for boys, girls and<br />
babies ages, 0 – 10 years. LITTLE GIANT’S<br />
goal is to promote and support the success of<br />
independent, creative fashion designers in a<br />
global market. Nurturing them to expand and<br />
be heard without losing their independence,<br />
and to compete with more established,<br />
financially backed mainstream designers or<br />
high street brands. This one-stop portal is<br />
host to a family of designers from Stockholm,<br />
Paris and London but also reaching China,<br />
America and Australia; offering their vibrant<br />
and charismatic designs producing a rich and<br />
diverse tapestry for the savvy and intelligent<br />
shopper that wants something a little different.<br />
At the heart of LITTLE GIANT is a passion<br />
to nurture children’s individuality. We truly<br />
believe that each child, no matter how tiny<br />
they may be has a giant within them. Small<br />
people with huge personalities, totally unique<br />
and individual in their own right. LITTLE<br />
GIANT has brought together a collective of<br />
designers, some big and some small who have<br />
projected their different forms of creativity<br />
into one medium / one world. The magical<br />
world of a child. LITTLE GIANT respects its<br />
environment and surrounds itself with friends<br />
with mutual beliefs.<br />
116 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
FALL WINTER 2016<br />
HOGAN.COM
FEATURED LOOK<br />
2-pack Longsleeved<br />
Tops<br />
Super Skinny Fit<br />
Biker Jeans<br />
SHOP at HM.COM<br />
Sneakers<br />
White/Silver<br />
118 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
7-pack Socks<br />
light pink/floral<br />
Jersey Leggings<br />
Dark blue/hearts<br />
Glittery Sneakers<br />
Silver<br />
Sweatshirt Dress<br />
dark blue/heart<br />
119
STUDIO<br />
COLLECTION<br />
A/W 2016<br />
Plumeti Blouse<br />
with Lace<br />
$29.99<br />
Glittery Wool<br />
blend Shorts<br />
$24.99
Wool<br />
blend Coat<br />
$49.99<br />
Dress Shirt<br />
$24.99<br />
Cashmere<br />
blend Pants<br />
$29.99
INDUSTRY<br />
When the past<br />
joins the present...<br />
Coming from an illustrious family in the fashion industry, in 2010 Laure<br />
decided to pursue her dream and follow in the footsteps of her ancestor,<br />
Jeanne Lanvin.<br />
“Les Enfantines” was born …<br />
As Laure remembered the fabulous treasures she found in her family’s attic, she<br />
used the concept of the removable collar and turned them into a contemporary<br />
design, bringing it into fashion today and setting new trends.<br />
Keeping in mind how much fun fashion should be, she develops her collection<br />
so the collars, the pockets … become accessories, making each outfit unique and<br />
new everyday.<br />
After two successful years, “les Enfantines” can be found in the most prestigious<br />
stores in Paris, such as Les Creations Bonnichon and Le Printemps.<br />
For optimum control of the finest quality and highest standards, ‘Les Enfantines”<br />
now has opened and operates its own Atelier de couture in Paris.<br />
122 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
LES ENFANTINES COMPANY<br />
123
FEATURED LOOK<br />
Long-sleeved shirt in<br />
woven fabric<br />
Dressy twill vest with<br />
buttons at front,<br />
SHOP at<br />
Fleece-lined Chelsea<br />
Boots<br />
Suit pants in soft<br />
twill<br />
124 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
Fine-knit Merino<br />
Wool Sweater<br />
Blazer in a piqué<br />
cotton blend<br />
HM.COM<br />
High tops with a lightly<br />
padded edge<br />
Low-rise chinos in washed<br />
stretch cotton<br />
125
AUTUMN WINTER 2016<br />
LESENFANTINES.COM +33 984 14 01 01
TRADE SHOW<br />
The New Trend in Kids’ Fashion: Ceremony Evening Dress<br />
Parents who would like<br />
tohave their kids have the<br />
glamour of ‘couture’ on<br />
their special days made a<br />
new market grow with the<br />
evening dress in the baby-kids<br />
products category in Turkey,<br />
which is Europe’s second and<br />
the world’s seventh major<br />
garment supplier.<br />
Turkey is the largest manufacturer in the<br />
world after Italy in “daily and classic<br />
evening dress for kids” and has a<br />
market share of about 16.8%. Countries<br />
from the Middle East and North Africa such<br />
as Tunisia, Morocco, Algeria, Egypt, Libya, Iran<br />
and the Gulf Countries are prominent among<br />
those to which companies export evening<br />
dress products. That good quality production<br />
and stylish design are offered under standard<br />
pricing policy, the supply process is fast, the<br />
production is delivered in the desired quantity<br />
and time, being located in a fast distribution<br />
network in the local markets, contact with the<br />
dealer is made easily in every period brings<br />
advantage to Turkey against its competitors<br />
and keeps interest in Turkish products on a<br />
high level.Taking place for the 32nd time in<br />
CNR Expo Center, Istanbul Exhibition Center<br />
on January 11th-14th <strong>2017</strong>, “International<br />
Istanbul Children Baby Maternity Industry<br />
Expo CBME Turkey” is preparing to host<br />
over 40 Turkish companies such as; Pamina,<br />
Ilgaz Kids, Mialora, Beggi Kids, Nina Matilda,<br />
B-95 Group, Micro Bebe, Lindissima, Babooni-<br />
Altın Çocuk, Milo Tekstil and Porça which are<br />
specialized on evening dress that is the rising<br />
trend in Turkey as well as worldwide.<br />
Ebru Özcan Şenol, General Manager of Pamina<br />
Kids says: “Starting in Turkey, our journey<br />
on ready wear soon went beyond the<br />
borders of our country. Pamina became an<br />
important brand in many countries around the<br />
world. Kuwait, Dubai, Palestine, Israel, Iraq,<br />
Iran, Lebanon, Oman, Libya, Algeria, Russia,<br />
Kazakhstan and Azerbaijan are the main<br />
countries that we make sale to. As the number<br />
of parents who would like to have their<br />
kids stylish and glamorous on special days<br />
increases, demands for the companies increased<br />
as well. Accordingly, the number of evening<br />
dress manufacturers has increased recently.<br />
Another important factor is the fact that Syrian<br />
manufacturers began to make production in<br />
Turkey, their customers coming from the Arabic<br />
countries and their demand for evening dress”.<br />
128 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
Lighter and linen fabrics are dominant in areas<br />
with hot climate while Italians prefer slim fit<br />
clothing that matches their own style”. Mentioning<br />
that evening dress products have also risen in the<br />
domestic market in the last decade, Çakıroğlu<br />
highlighted that graduation ceremonies, that<br />
mothers want to have their kids wear clothing<br />
in different concepts on special days such as<br />
birthdays, henna and mevlüt (Islamic memorial<br />
event) and that they share these activities on the<br />
social media influenced the rise of evening dress<br />
as a market.<br />
Mentioning that products preferred in the<br />
domestic and external markets vary even<br />
depending on the country, Özcan said: “For<br />
example, some countries demand clothing<br />
with more accessory details while some<br />
other countries prefer more plain, simple<br />
clothing. Demands to color vary from country<br />
to country as well, however, the cream color<br />
definitely rules in the evening dress for kids.<br />
Cream is followed by powder. Sometimes<br />
we include dark blue, mint, light pink and<br />
yellow tones as well. We can say the rising<br />
trend for this year is the harmony of sky<br />
blue / gold. Accessories with a natural and<br />
soft tone are always welcome in the evening<br />
dress for kids. Laces, guipures, open-textured<br />
fabrics with a web appearance as well as<br />
veils flying around are indispensable for our<br />
evening dresses”.<br />
Nurgül Çakıroğlu, General Manager of Ilgaz<br />
Kids, a CBME Turkey exhibitor manufacturing<br />
ceremony evening dress and suit for boys<br />
and girls aged between 6 months to 15<br />
years and having an experience of over 40<br />
years in the industry says: “We prepare<br />
evening dress and wedding dress for girls and<br />
suit collections for boys with our Chaton D’or<br />
brand. Our products are greatly appreciated<br />
in both domestic and the overseas market.<br />
Italy, France, Portugal, UK, Greece, Dubai,<br />
other Arabic countries and Turkish<br />
Republics are our major buyers abroad.<br />
Cultural differences and climate properties<br />
have an impact on product preference. For<br />
example, British people prefer dark blue and<br />
saxe colors while Middle Eastern countries<br />
prefer more lively colors.<br />
Mentioning that a hundred percent of their<br />
products are exported to overseas countries,<br />
Emel Ebru Avcı Özdemir, General Manager of<br />
Mialora Couture which is a CBME Turkey exhibitor<br />
said: “Overseas buyers want to get their money’s<br />
worth. The major reason why they prefer us, is the<br />
superiority of our collections in terms of design<br />
and our quality in production. We export<br />
mostly to the Russian Federation, Middle East,<br />
North Africa, European countries and Turkish<br />
Republics. Italy, UK and Germany are among our<br />
customers in Europe. Our major competitors in this<br />
area are Brazil, Spain and Italy”. Addressing<br />
the trends in the Ceremony-Evening Dress<br />
for Kids, Özdemir said: “Special days are very<br />
in all cultures.For instance, the names and dates<br />
of national holidays vary, but the desire of<br />
mothers to have their kids get dressed in a<br />
stylish and special concept is very similar. The<br />
culture regarding special days in our country<br />
has recently been developing with more variety as<br />
well. For example, the baby shower events that are<br />
common abroad are now held in our country too.<br />
Birthdays, national holidays, weddings, school<br />
parties... there are special concepts and products<br />
for them all. I should also remind that postings<br />
of mothers on the social media influence the<br />
development of this culture”.<br />
CONTINUED ON 176<br />
129
RUBIOKIDS.COM<br />
+34 96 336 04 81<br />
C/ Sorní, 9<br />
46005 Valencia<br />
SPAIN
INDUSTRY<br />
Long Live<br />
Childhood!<br />
A STORY BEHIND<br />
THE GREAT BRITISH BABY COMPANY<br />
Racheal’s journey towards founding The Great British Baby Company began<br />
unexpectedly one day in 2014. She was passing through a department store in central<br />
London when she noticed a beautiful girl’s winter coat. She was taken by the colour<br />
and the cut of the coat and, convinced that it was perfect for her then one year old<br />
daughter. The coat appeared every bit as appealing up close as it did from a distance but,<br />
upon turning over the tag, she was surprised to find that she would have to part with a four<br />
figure sum to take it home. A shop assistant noticed her admiring the coat and came over to<br />
help her. After a string of questions, Racheal discovered that the coat was made largely from<br />
synthetic materials, that it was entirely machine manufactured, that it was not made in Britain<br />
or anywhere else in Europe, and that it was not a limited edition or special release.<br />
Racheal was not given a single reason why the coat warranted its price tag. And this got<br />
her thinking. Could she create children’s clothing that has a value beyond simply ‘looking<br />
nice’, that is made of noble materials, and that is impeccably hand crafted? Could she create<br />
children’s clothing that is home grown, using generations’ old expertise, and that would mean<br />
something beyond cloth and thread to people? Not one to shy away from a challenge, she<br />
started researching and, albeit with setbacks and disappointments along the way, she found<br />
a set of skilled British craftsmen and craftswomen who could achieve this standard of luxury.<br />
Alongside designing clothing for babies and children, Racheal trained for eight years as a<br />
historian of modern British society and culture. Whilst admittedly an eccentric combination, her<br />
enthusiasm for classic British style and her awareness of Britain’s textile production heritage<br />
have helped greatly in both establishing the core values of The Great British Baby Company and<br />
making the creation of true British luxury a viable proposition. Moreover, as the descendent<br />
of English drapers and tailors on one side of her family and Welsh woollen mill owners on the<br />
other, She has always felt an affinity with traditional British clothing production as well as a<br />
desire to draw links between past and present, and build on a family legacy.<br />
132 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
www.greatbritishbabycompany.com<br />
She is inspired by what she has seen not only in history books and family photo albums but also in real<br />
life. Her upbringing in rural Sussex, her childhood holidays in Wales and Scotland, her student days<br />
in London and Oxford, as well as her experience<br />
as a mother, influence her designs. They help<br />
Racheal create the modern interpretations<br />
of traditionalBritish styles, the elegant and<br />
sometimes vaguely eccentric cuts, that are the<br />
signature of The Great British Baby Company.<br />
Her love of both the past and the vibrancy of<br />
youth are ultimately what lie behind The Great<br />
British Baby Company. She founded the brand<br />
with two main objectives: firstly, to ensure that<br />
fine British craftsmanship is more than simply<br />
‘history’ to the next generation, and, secondly, to<br />
celebrate childhood as a special and precious time<br />
that should be lived to the full.<br />
This passion to perpetuate British heritage for the<br />
benefit of British children and of childhood is sewn<br />
into each and every one of The Great British Baby<br />
Company’s pieces. It is what Racheal believes,<br />
gives her clothing a significance and a value that<br />
in today’s world is truly rare.<br />
Images courtesy of greatbritishbabycompany.com<br />
133
PIUPIUCHICK.COM<br />
+351 220 991 665
FALL WINTER 2016
NEWS<br />
Simonetta Took part to the catwalk<br />
at level kids, City walk mall, Dubai<br />
Simonetta starred in one of the events organized to celebrate the official opening of the<br />
Level Kids Department Store at the City Walk Mall in Dubai on Friday 29 October, The<br />
Italian maison took part in Fashion Playground, the first fashion show dedicated entirelyto<br />
kids, organized by Vogue Bambini in collaboration with the Chalhoub Group. During the<br />
exclusive event, in a fun, and playful setting inspired by the stunning scenery of Cirque du Soleil,<br />
Simonetta took part to the catwalk with eight of the most meaningful and representative looks in the<br />
Autumn/Winter 2016-17 collection. Floral embroidery, exclusive prints and precious details starred<br />
along with the children in this fashion show, reaffirmingthe unmistakable style of this Italian brand.<br />
With this event, just months after the opening of the monobrand boutique at Level Kids, Simonetta<br />
wanted to celebrate and consolidate its presence at one of the biggest luxury shopping venues in<br />
the Middle East.<br />
136 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
FALL<br />
WINTER<br />
2016<br />
www.simonettashop.com
STYLE<br />
Chloé<br />
Mini Me flannel<br />
reefer jacket<br />
in Dark grey<br />
Sonia Rykiel Enfant<br />
Robe en molleton<br />
avec patchs<br />
in Green<br />
10<br />
For Girls<br />
FALL WINTER ‘16<br />
TOP PICKS<br />
Billieblush<br />
Embroidered coat<br />
in Grey and Black<br />
Kenzo Kids<br />
Mini Me teddy jacket<br />
in Blak and Green<br />
FENDI<br />
Wool blend poncho<br />
in Heather grey<br />
138 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
Billieblush<br />
Ethnic sweatshirt with a patch<br />
in Electric Blue<br />
Stella McCartney Kids<br />
Jean vest with patches<br />
in Denim<br />
Jean Bourget<br />
Graphic sweatshirt<br />
in Navy blue and Red<br />
Sonia Rykiel Enfant<br />
Neoprene jacket<br />
in Black and Khaki<br />
Billieblush<br />
Graphic sweater<br />
in Neon Pink<br />
139
SHOP at FUN-FUN.IT
SHOP at FUN-FUN.IT
LOOK STORY<br />
STELLA McCARTNEY<br />
COLLECTION<br />
FALL WINTER 2016<br />
PREVIEW<br />
142 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
FUN & PLAYFUL!<br />
143
LOOK STORY<br />
Stella McCartney Kids launches the Autumn<br />
Winter 2016 Collection featuring fun and<br />
playful designs that reflect the energy and<br />
spirit of kids today. The designs for girls,<br />
boys and babies aged newborn to 14 years are<br />
inspired by the Wild West and the Big Top this<br />
season.<br />
The new collection features animated prints<br />
including stuntmen, ringmasters, galloping<br />
horses and cowboys; alongside cowgirl boots<br />
fringed details, in a deep autumn colour<br />
palette. Bringing out the fun in back-to-school<br />
this season, is an expanded range of backpacks<br />
and cross body bags in a variety of colours,<br />
shapes and sizes. Meanwhile, focusing on<br />
function, a selection of waterproof, winproof<br />
and breathable jackets are introduced using<br />
technical fabrics.<br />
As with previous seasons, an assortment<br />
of styles have been inspired and shrunk<br />
from the designer’s mainline including the<br />
popular star spangled denim, paisley prints<br />
and high top sneakers. In keeping with<br />
the brand’s commitment to sustainability,<br />
forty-five percent of styles for girls, boys and<br />
babies are in organic cotton. Additionally<br />
within the collection are perfect gift items;<br />
a capsule collection of Halloween and<br />
Christmas inspired designs just in time for<br />
the holiday seasons. While an extended<br />
range of gift sets are available to welcome<br />
newborns.<br />
144 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
The Autumn Winter 2016 collection will be<br />
available from July 2016 online at stellamccartney.<br />
com and in stores worldwide. Addressing the key<br />
wardrob essentials in the best possible fabrics,<br />
prices for the collection range from £33 for a<br />
baby’s T-shirt to £238 for outerwear.<br />
With shipping in up to 100 countries, the<br />
Stella McCartney Kids website allows<br />
parents to shop the full collection. In<br />
addition to the online shopping service,<br />
the collection is now available at 2<br />
standalone Stella McCartney Kids store<br />
in Hong Kong’s Ocean Terminal and<br />
Jakarta as well as at 40 Stella McCartney<br />
stores and at over 400 wholesale accounts<br />
worldwide.<br />
145
STYLE<br />
Kenzo Kids<br />
Multi Icon<br />
sweatshirt in<br />
Heather grey<br />
MOLO<br />
Printed sweatshirt<br />
Milton<br />
10<br />
For Boys<br />
FALL WINTER ‘16<br />
TOP PICKS<br />
Moschino<br />
Graphic sweatshirt<br />
in Ivory color<br />
John Galliano Kids<br />
Wool blend jacket<br />
in Grey and Black<br />
Levi’s<br />
Mottled hoodie<br />
in Heather grey<br />
146 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
Dolce & Gabbana<br />
erringbone jacket<br />
in Black<br />
Jean Bourget<br />
Fleece jacket in<br />
Navy blue and Dark green<br />
Diesel<br />
Reversible bomber<br />
jacket in Blue Stella McCartney Kids<br />
Reversible jacket<br />
in navy blue<br />
Paul Smith Junior<br />
Light bomber jacket<br />
in Navy blue 147
CHARITY<br />
Newborns In Need was created on<br />
July 7, 1992, by Carol Green. Carol<br />
first discovered the need when she<br />
attended a quilting club meeting<br />
in the early summer of 1992. She read in an<br />
Arizona-based sewing magazine that some<br />
needy newborns that died would be buried in<br />
paper sacks or discarded with medical waste,<br />
simply because no one had the money or<br />
resources to provide burial clothing. The others<br />
at the quilting club meeting thought that the<br />
article was inaccurate, but she was dismayed<br />
at the thought and had to know the truth. She<br />
contacted the woman who made the statement<br />
and she confirmed the shocking truth. She then<br />
called hospitals in her area, and discovered that<br />
they also faced the same problem — no burial<br />
clothing for needy children. Carol enlisted her<br />
friends, and soon they were turning out burial<br />
wear so no baby would be treated without<br />
dignity. Her husband then pointed out that<br />
there were living, needy children that also<br />
needed clothes. Soon Carol and her friends<br />
were producing those clothes too – baby<br />
gowns, hats, blankets, sleepers, isolette covers<br />
and other baby essentials. From one woman’s<br />
outrage at the treatment of a deceased baby,<br />
and the encouragement and support of her<br />
husband, Richard, Newborns In Need was<br />
launched.<br />
Image courtesy of newbornsinneed.org<br />
The Birth of<br />
IN NEED<br />
Carol would smile when she would give credit<br />
to Richard for coming up with the organization’s<br />
name.<br />
In 2007, Carol and Richard decided to retire<br />
from Newborns In Need and contacted a<br />
volunteer who had the same passion for babies.<br />
Connie Edwards was that volunteer. Connie<br />
started the first North Carolina Chapter but in<br />
2001, due to the requirements of a full-time job<br />
and family, Connie turned her chapter over to<br />
someone she could trust to continue her heart’s<br />
work. Never imagining that the organization<br />
she loved would be under her fulltime care,<br />
she received a phone call many years later from<br />
Richard Green. After a lot of prayers and tears<br />
of uncertainty, and finally with a fierce sense of<br />
determination, Connie accepted the challenge<br />
of taking Carol and Richard’s love for babies<br />
into the future.<br />
On September 9, 2007, Newborns In Need was<br />
firmly established in Pfafftown, North Carolina.<br />
Under Connie’s direction, it has grown to over<br />
55 chapters across the United States. And it’s<br />
still growing! NIN has expanded its role in<br />
the communities that it serves. Not only does<br />
NIN provide burial clothes for those precious<br />
babies that need them, NIN also provides<br />
other bereavement and memorial items to<br />
give comfort to those grieving families. NIN<br />
works with NICU’s and nurseries (and other<br />
organizations) across the country to see how<br />
it can help accommodate some of the special<br />
needs that they may have in caring for the little<br />
ones they see.<br />
In 1992, Carol & Richard Green founded<br />
Newborns In Need in Houston, Missouri.<br />
148 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
NEWBORNS<br />
In the United States approximately 2,000 babies<br />
are born into poverty each day.Over 540,000<br />
babies are born prematurely each year and for<br />
every 1,000 babies born, 6 babies lose their fight<br />
for life. Poverty or illness touches the tiniest<br />
babies and families become overwhelmed.<br />
Imagine that in the midst of the fear, the<br />
sadness and a sense of “what do I do”, a nurse,<br />
a doctor, a social worker, or a friend touches<br />
your shoulder and hands you a basket full of<br />
blankets, diapers, and baby clothes.<br />
We pray that no mother has to hold a dying<br />
or stillborn baby in her arms, but it happens<br />
in hospitals across the USA. Families struggle<br />
as they want to memorialize theirchild, but<br />
are not prepared for the moment they never<br />
anticipated. Newborns in Need provides<br />
a grieving family burial and bereavement<br />
clothing and keepsake items for the babies that<br />
lose their fight for life.<br />
The last memory the family will have is of the<br />
baby dressed in a beautiful burial layette.<br />
The “911” for babies, Newborns In Need is<br />
the organization mobil ized across the United<br />
States to offer baby items to those families<br />
who need help. Raising awareness, opening<br />
new chapters, Newborns In Need believes<br />
that communities can and will help each<br />
other if given the vehicle to do so. Whether<br />
crafted with love by the hands of a volunteer<br />
or donated by others who understand we need<br />
to take care of each other, Newborns In Need<br />
has positioned itself as the first response for<br />
the baby in crisis. For more information please<br />
visit newbornsinneed.org <br />
149<br />
www.newbornsinneed.org
FEATURED LOOK<br />
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150 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong><br />
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Lace-up sneakers<br />
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151
TRADE FAIR<br />
14 TH<br />
Edition<br />
Playtime’s Summer in Tokyo ends on a high note!<br />
The 15th edition of Playtime Tokyo, the third and last chapter of the season, took place from<br />
August 23 to 25, 2016. The Japanese trade show was held at its familiar Shibuya address (Belle<br />
Shibuya Garden) to play host to professionals from childrenswear and maternity.<br />
A total of 240 Japanese and international brands (60% and 40%, respectively) were represented to<br />
exhibit their collections for Spring-Summer <strong>2017</strong>. Playtime’s carefully selected range has never ceased<br />
to improve, bringing us this year close to 45% first-time exhibitors.in line with its trademark concept,<br />
the show presented all the universes of children and maternity over two areas. And although Fashion<br />
(ready-to-wear, shoes, accessories) is by far the biggest part of this, Lifestyle saw growth especially<br />
through the space “Playtime meets Kodomono”, which was dedicated to contemporary design monoproducts<br />
or mini-collections for children.<br />
This subtle balance between well-established brands (arch & line, bobo choses, bonheur du jour, easy<br />
peasy, ilovej, louise misha, numero74, nunuforme, oeuf, oilily, tinycottons, valmax,…) and new designers<br />
(8sea, carlota barnabe, diapers & milk, pierrot, the small gatsby,…) from Japan and from around the<br />
world is what enthralled a total of 3136 professional visitors.<br />
152 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
PLAYTIME TOKYO<br />
AUGUST 23 - 25, 2016<br />
A record number for the show which means it has seen, for the second time in a row, two<br />
increases: +18% compared to its last equivalent edition of summer 2015, and +5% compared<br />
to winter 2016.“Since its creation and despite the economic downturn of the Japanese market<br />
these last few years, the show’s attendance figures have never ceased to grow. The show has<br />
established itself as indispensable for all creative brands who wish to develop in Japan and<br />
Asia”, explains Kay Sakaguchi, the director of the show.<br />
A show which buyers and press, always on the lookout for trends and exclusivity, would<br />
miss for nothing in the world!<br />
While the editorial staff of Milk Japon crowned their selection of best collections in 3<br />
categories (<strong>Little</strong> creative factory, Fashion Award / Duduk, Lifestyle Award / Motoreta,<br />
“Coup de coeur” Award), the show’s three trend spaces projected key silhouettes for<br />
Spring-Summer <strong>2017</strong>. Visitors were thus able to discover futuristic trends highlighting<br />
technical fabrics and sportswear cuts in the ‘Cosplay’ space, deliciously regressive styles<br />
in the ‘Replay’ space, and even tropical explorer looks in the ‘Refresh’ space. All-in-all, a<br />
good dose of inspiration reinforced by artistic installations by Yusuke Sugisawa, Mayumi<br />
Tsuzuki and Barbara Cadet, respectively associated with each of these forums.<br />
www.yusuke-sugisawa.com / www.mayumi-tsuzuki.com / www.barbaracadet.fr<br />
And while grown-ups delighted in this avalanche of innovation, the youngest were able to<br />
enjoy a special ‘green thumb’ workshop organized by Abi Loves, in collaboration with artist<br />
Nozomi Yuasa.<br />
www.abiloves.com / www.nozomiyuasa.tumblr.com<br />
3136 Visitors!<br />
153
STYLE<br />
Girls red patent leather ballet pumps by<br />
Salvatore Ferragamo Mini. This very<br />
smart slip-on style has a bow detail at<br />
the front, with a gold embossed designer<br />
badge. With a leather lining, a cushioned<br />
instep and non-slip rubber sole.<br />
Girls black and red check<br />
dress from Ralph Lauren.<br />
Made in a sateen fabric<br />
that is lightweight, this<br />
pretty dress is sleeveless,<br />
with a fitted bodice and a<br />
gathered, flared skirt. The<br />
dress fastens with covered<br />
buttons the full length at the<br />
front. It has a black ribbon<br />
tie that secures around the<br />
waist and is fully lined in<br />
satin, with tulle petticoat<br />
trims.<br />
Salvatore FerragamoMini<br />
Red “Varina” Patent Shoes<br />
Girls ivory and navy blue<br />
floral hairband by Lesy.<br />
The band has a fabric<br />
covering and is decorated<br />
with navy blue sequin<br />
embroidered flowers and<br />
jewel centres.<br />
Girls smart red hairband by<br />
Trestelle, featuring a double<br />
bow appliqué on one side,<br />
made in red velvet and<br />
ivory grosgrain with a red,<br />
fancy, flocked pattern.<br />
Handmade, the bows are<br />
lined in tulle and the<br />
narrow band is covered<br />
in red, velvet ribbon.<br />
154 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong><br />
Lesy Luxury<br />
Luxury Blue Sequin<br />
Lace & Ivory Tulle<br />
Dress<br />
Lesy Luxury<br />
Ivory & Navy Blue<br />
Lace Hairband with<br />
Jewels<br />
Trestelle<br />
Girls Red Velvet<br />
Bow Hairband<br />
Polo Ralph Lauren<br />
Girls Black & Red Taffeta<br />
Check Dress<br />
GET READY FOR THE<br />
CHRISTMAS PARTY!<br />
Stunning navy blue and ivory<br />
dress by Lesy Luxury. The silky,<br />
ivory bodice is overlaid in a<br />
navy blue, guipure lace, which<br />
is covered in sparkling, navy<br />
blue sequins, and extends to<br />
form a peplum. Around the<br />
waist is a navy blue, velvet<br />
waistband with a bow<br />
embellished with large navy<br />
blue jewels. The skirt is made up<br />
of many layers of soft ivory tulle,<br />
giving a wonderfully full shape.<br />
Perfect for any special occasion,<br />
it would look fabulous with a<br />
navy blue headband and navy<br />
blue sequinned or patent shoes.<br />
Quis Quis<br />
Girls Navy Blue<br />
Slip-On Leather<br />
Glitter Shoes<br />
with Jewels<br />
Girls navy blue leather shoes by<br />
Quis Quis. The uppers have a<br />
glitter effect in a shade of midnight<br />
blue. These smart ballet pumps<br />
are slip-on with elasticated heels<br />
and are decorated across the toes<br />
with jewel appliqué. They are fully<br />
lined in leather, have a cushioned<br />
instep and leather soles with<br />
non-slip pads.
Girls adorable navy blue and pink sleeveless dress by Hucklebones<br />
London. In a trapeze style it has a navy blue satin bodice with a<br />
large peach-pink bow on the front. The flared and full skirt, is softly<br />
gathered around the waist, has a layer of navy blue floral chiffon<br />
over a pale pink silky layer, with tulle layers beneath. It has a silky<br />
lining and fastens with a zip at the back. A stunning dress ideal for<br />
parties and other special occasions.<br />
Il Gufo<br />
Girls Navy Blue<br />
Patent Leather Shoes<br />
Girls navy blue patent<br />
leather shoes from Il Gufo.<br />
Beautifully made, they have<br />
a buckle strap fastening and<br />
bow detail, with a cushioned<br />
pink leather lining, a small<br />
heel and non-slip rubber sole.<br />
Hucklebones London<br />
Navy Blue Chiffon Dress<br />
with Pink Satin Bow<br />
Dore Dore<br />
Black Cotton<br />
Tights<br />
Miss Grant<br />
Girls Ivory & Black<br />
Dress with Pearls<br />
and Diamanté<br />
Girls striking, special occasion<br />
dress by Miss Grant, with a<br />
sparkling trim around the<br />
neckline of diamanté, pearls<br />
and feathers. The lined, ivory<br />
bodice is made in soft viscose<br />
jersey, with a concealed zip<br />
fastener at the back. Below the<br />
black, grosgrain waistband,<br />
the silky viscose lining has a<br />
lovely black mesh overlay<br />
with latticed ribbon featuring<br />
ribbon bows.<br />
Black tights made in a super soft<br />
cotton blend. Soft and stretchy<br />
they have a reinforced toes and<br />
heel, a comfortable elasticated<br />
waistband and are perfect to be<br />
worn by both boys and girls.<br />
Dore Dore is a name synonymous<br />
with high quality hosiery, using<br />
only the finest materials available,<br />
they create items that are<br />
comfortable to wear and made<br />
to last.<br />
Girls black patent leather shoes<br />
from Il Gufo. Beautifully made,<br />
they have a buckle strap fastening<br />
and are lined in pink leather, with<br />
a small heel and non-slip rubber<br />
sole.<br />
Il Gufo<br />
Girls Black Patent<br />
Leather Shoes<br />
SHOP AT CHILDRENSALON.COM<br />
155
AUTUMN WINTER 2016
SOFTGALLERY.DK
NEWS<br />
Paris, France – July 1st, 2016<br />
Jenny Walker launches infant furniture line in Paris, France at Playtime trade<br />
show with sophisticated and innovative designs.<br />
“We are always looking for the best brands to showcase, and Jenny Walker is definitely one of<br />
them with their gorgeous products. We’re so happy to have them for our upcoming editions of<br />
Playtime Paris and New York!”<br />
- Lucile Giraud, Playtime Communications Manager<br />
After two years of research and development along with intense third party testing by<br />
Interek Laboratories, Walker unveiled her products to European retailers and worldwide<br />
press.<br />
Jenny Walker’s debut, The Normandy Collection, features crib spindles hand wrapped in<br />
Italian leather, solid walnut and stainless steel hardware. The crib transforms to a leather<br />
topped desk making it ever functional from child to adulthood. Each crib takes 100 hours<br />
to hand produce yielding heirloom pieces meant to be passed down from generation<br />
to generation.Additionally within the collection you’ll find a sophisticated bassinet and<br />
changing pad incorporating iconic Holland & Sherry wool tweeds and leather.<br />
Proud to offer in partnership with Colgate Corporation, Greenguard Gold certified<br />
private label mattresses.The Normandy Collection 2016 will be available on a made to<br />
order basis at jennywalker.com.<br />
158 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
ADVERTISE<br />
www.jennywalker.com
STYLE<br />
Burberry<br />
Boys Black Wool<br />
Tuxedo Suit<br />
GET READY FOR THE<br />
CHRISTMAS PARTY!<br />
Boys smart, black wool, tuxedo<br />
suit by Burberry, with a beautiful<br />
silk satin lapel and button fastener,<br />
decorative satin trims on the front<br />
pockets and decorative satin<br />
buttons on the cuffs. Fitted and with<br />
a full, logo lining, the jacket comes<br />
with a useful inside pocket and<br />
trousers that have matching trims<br />
down the sides of the legs and on<br />
the decorative back pockets. They<br />
have an adjustable waist and side<br />
pockets.<br />
Billybandit<br />
Boys White Cotton<br />
Bulldog Print Shirt<br />
with Bow Tie<br />
Children’s Classics<br />
Boys Black Patent<br />
Leather Brogue Shoes<br />
Boys white, long-sleeved top<br />
by Billybandit, made in soft,<br />
woven cotton. It has a pointed<br />
collar with a removable<br />
velvet-feel bow tie. It is<br />
covered in a black bulldog<br />
print and has button<br />
fastenings down the front<br />
and at the cuffs. One button<br />
at the front and one at the<br />
cuffs are trimmed in gold.<br />
Couche Tot<br />
Boys 5 Piece Black<br />
Tuxedo Tail Suit<br />
Boys black patent leather lace-up shoes from Children’s<br />
Classics. With brogue style detailing, these super smart<br />
shoes are ideal for all occasions. They fasten with laces<br />
and are fully lined in leather, with a cushioned instep<br />
and a non-slip rubber sole.<br />
160 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong><br />
Boys black, special occasion five piece<br />
suit from the Sebastian range by Couche<br />
Tot. The jacket and trousers are made<br />
with a softly woven feel. It has satin<br />
tuxedo style trims on the jacket and<br />
trousers to match the velcro fastening<br />
cummerbund and elasticated bow tie.<br />
The jacket has tails and is designed not<br />
to fasten. The trousers have an elasticated<br />
waist, with a button and zip to fasten. It<br />
comes with a white cotton blend shirt<br />
with pleats and buttons on front.<br />
Early Days boys traditional<br />
black patent leather James<br />
pre-walker shoes. Made in<br />
England they have a soft<br />
cushioned insole and smart<br />
buckle fastening.<br />
Early Days<br />
Boys Black Patent<br />
Leather ‘James’<br />
Pre-Walker Shoes
Girls smart layered dress by ValMax,<br />
with the look of a pinafore dress and<br />
blouse. The red dress is made with a<br />
soft textured jacquard. It has a pretty<br />
turtle neck and the bodice is decorated<br />
with pearl beads, diamanté and red<br />
gems. The skirt is pleated around the<br />
waist and has a satin feel lining with<br />
a structured hem for volume. The<br />
white long sleeve blouse is made with<br />
lightweight chiffon and the dress<br />
fastens with a zip and buttons. It<br />
would look amazing worn with little<br />
red shoes.<br />
ValMax<br />
Red Jacqaurd<br />
and White Chiffon<br />
Layered Dress<br />
Moschino Kid-Teen<br />
Girls Red Leather<br />
Glitter Shoes<br />
Girls red, slip-on, pump-style shoes by Moschino Kid-Teen. Made<br />
in soft leather and covered in sparkly red glitter, they feature the<br />
designer’s logo across the toes in gold diamanté letters. They are<br />
fully lined in soft leather and have soft rubber soles with a red logo<br />
heart.<br />
SHOP AT CHILDRENSALON.COM<br />
Il Gufo<br />
Baby Girls Red Taffeta<br />
and Velvet Dress<br />
Baby girls red taffeta and velvet dress by Il Gufo.<br />
This elegant design has a taffeta peter pan collar<br />
with a velvet bodice and puffed short sleeves and<br />
bow detail at the waist. The full and gathered<br />
skirt is made in taffeta and it has satin and tulle<br />
underskirts which add volume. The dress does up<br />
at the back with a concealed zip.<br />
Dolce & Gabbana<br />
Baby Girls Red<br />
‘Carretto Con Rose’<br />
Shoes<br />
Baby girls red ‘Carretto Con Rose’<br />
shoes from Dolce & Gabbana.<br />
These beautiful brocade ballerina<br />
pumps have an ankle strap with<br />
velcro fastening and a leather bow<br />
with a gold-coloured heart charm<br />
attached. The fabric is printed with<br />
a pink rose and traditional Sicilian<br />
tile print. They are fully lined in<br />
red leather and have a cushioned<br />
instep and logo embroidery on<br />
the sole.<br />
161
LOOK STORY<br />
LITTLE<br />
WARDROBE LONDON<br />
COLLECTION<br />
FALL WINTER 2016<br />
PREVIEW<br />
162 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
Strong influences<br />
from Dickens!<br />
163
LOOK STORY<br />
The <strong>Little</strong> Wardrobe London AW16 collection<br />
takes on a dramatic theme. With strong<br />
influences from Dickens, most notable in pieces<br />
such as the Black Frock Coat, a modern take on<br />
a tailored Victorian coat, typical of the Dickens<br />
era. The <strong>Little</strong> Nell Dress is directly inspired by<br />
Nell Trent, the angelic heroine in Dickens, The<br />
Old Curiosity Shop. The Herringbone tapered<br />
trousers combine fine tailoring,luxury fabrics<br />
and the class of the era. The collection combines<br />
both the opulence and earnest characteristics of<br />
Dickens’ London, all brought up to date with a<br />
contemporary twist.<br />
Last season’s fairytale tulle skirt was such<br />
a success, that this season we see the sister<br />
version, in maxi form. <strong>Little</strong> Wardrobe<br />
London’s AW 2016 collection once again<br />
showcases more enchanting sequins, this<br />
time in muted hues. The popular showstopper<br />
dress has now expanded to four<br />
beautiful colours, each one as head-turning<br />
as the other.<br />
164 OCT/NOV/<strong>DEC</strong> 2016
The boys don’t get overlooked either, there’s a<br />
fitted 3 piece suit, that includes tapered trousers,<br />
tailored waistcoats and smart jackets, all made from<br />
exquisite lambs wool in a fashionable windowpane<br />
check.<br />
<strong>Little</strong> Wardrobe London’s fabrics are specially<br />
selected to ensure the impeccable quality of<br />
their clothing. This season <strong>Little</strong> Wardrobe<br />
London have opted to embrace the onset of<br />
winter with the use of luxury fabrics such as<br />
cashmere, herringbone, virgin lambs wool.<br />
Running side by side with that are smooth<br />
and glossy satins, enchanting tulle, romantic<br />
lace, and gorgeous silks and linens. An<br />
effortlessly elegant collection offering total<br />
comfort without compromising on style.<br />
<strong>Little</strong> Wardrobe will evolve just as London continues to.<br />
165
STYLE<br />
THE SKI STYLE<br />
Enjoy your holiday time skiing with your children and keep your<br />
lovely ones warm & stylish with these great stuffs!<br />
Available at Melijoe.com & alexandalexa.com<br />
Perfect Moment<br />
Blue and Yellow<br />
Timik Ski Jacket<br />
Phenix Orange<br />
Norway Alpine<br />
Team Ski Set<br />
Perfect Moment<br />
Blue Aurora<br />
Flare Ski Pants<br />
Perfect Moment<br />
Blue Merino Wool<br />
Star Dust Sweater<br />
Make sure he takes to the<br />
slopes in style with this<br />
cool Jacket and salopette<br />
set from Phenix. Expertly<br />
crafted from a durable,<br />
windproof and waterproof<br />
fabric, the orange jacket<br />
features subtle Norway<br />
Alpine Team branding,<br />
a zip-down fastening,<br />
navy front zip pockets<br />
and elasticated inner<br />
cuffs, while the navy<br />
blue salopettes have a<br />
zip-down fly and adjustable<br />
velcro at the waist.<br />
Perfect for any snow<br />
sport, layer them over<br />
thermals and pair them<br />
with a fun bobble hat.<br />
Emporio Armani EA7<br />
Ski pants with<br />
removable braces<br />
Available in Blue,<br />
Yellow and Red colors.<br />
Moon Boot<br />
White Star Wars<br />
Stormtrooper<br />
166 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
MARCJACOBS.COM<br />
Girls Bouclé Wool Jacket with Leopard Print SHOP AT CHILDRENSALON.COM
Every snow day is an epic journey<br />
when you’ve got the cast from Disney<br />
Frozen along for the ride.<br />
BURTON.COM
Disney Frozen<br />
Olaf Snowboard<br />
Burton<br />
Riglet Reel<br />
Burton Grom Boa®<br />
Snowboard Boot<br />
Burton Grom<br />
Snowboard Binding<br />
Make your li’l one’s first turns magical with the Disney Frozen snowboard and<br />
its cast of characters, including Elsa, Anna, and Olaf. Forgiving, catch-free design<br />
takes the bite out of learning while casting a spell of confidence and stability.<br />
The Riglet accessory (sold separately) lets you tow junior around and get them<br />
used to the feeling of sliding sideways.
STYLE<br />
MOLO<br />
Ski coat with<br />
a fleece<br />
lining Cathy<br />
Rock the slopes!<br />
Bollé<br />
White Backline<br />
Visor Premium<br />
Helmet<br />
Perfect Moment<br />
Star Print Kaneq<br />
Longline Parka<br />
Jacket<br />
Updated for a luxurious finish,<br />
this season Bolle presents this<br />
Backline Visor Premium<br />
Helmet in White from Bolle.<br />
Designed with injected ABS<br />
for shock absorption, PC<br />
visor, adjustable ventilation,<br />
personalised fitting for<br />
precise wear, detachable<br />
ear pads and an<br />
hyperallergenic inner<br />
linning; this new version<br />
boasts a metallic paint and<br />
felt interior for wear like<br />
no other.<br />
170 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong><br />
Spyder<br />
Multi Coloured<br />
Astrid Ski Gloves<br />
Perfect Moment<br />
Star Print Imok III<br />
Ski Pants<br />
SHOP THE ITEMS<br />
FROM MELIJOE.COM<br />
ALEXANDALEXA.COM<br />
POC<br />
Blue Iris X<br />
Ski Goggles
PITTI BIMBO<br />
84<br />
2<br />
0<br />
1<br />
7<br />
19 - 21<br />
<strong>JAN</strong>UARY<br />
<strong>2017</strong><br />
FIERENZE - ITALY<br />
Opening times:<br />
every day: 9.00 am – 6.00 pm<br />
last day: 9.00 am – 5.00 pm<br />
Registration times<br />
at Medici Pavilion:<br />
every day: 9.00 am – 6.00 pm<br />
last day: 9.00 am – 5.00 pm<br />
For more info plesae visit www.pittimmagine.com<br />
Pre-registration:<br />
18 January <strong>2017</strong><br />
times: 12.00 pm– 6.00 pm
TREND<br />
Mayoral<br />
Striped polo<br />
Catimini<br />
Striped sweater<br />
Kenzo Kids<br />
Striped sweater dress<br />
Stella McCartney Kids<br />
Striped organic cotton<br />
and cashmere cardigan<br />
Strips for<br />
AW 2016<br />
Junior Gaultier<br />
Striped sweater dress<br />
172 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong><br />
Ralph Lauren<br />
Pony striped polo
Paul Smith Junior<br />
Striped cardigan<br />
Sonia Rykiel Enfant<br />
Striped pyjamas and<br />
matching hat<br />
Timberland<br />
Striped sweater<br />
Petit Bateau<br />
Striped dress<br />
173
YOUR GLOBAL STYLE<br />
DESTINATION FOR KIDS<br />
The World’s Best Kid’s Brands<br />
www.alexandalexa.com
GRACI.ES +34 94 453 17 15<br />
Red Glittery Tulle Dress with Tartan Trim / Shop at Childrensalon.com
TRADE SHOW<br />
FROM PAGE 128<br />
for the exhibitors and visitors to reach many<br />
potential customers in Eurasia, Middle East and<br />
North Africa”.<br />
Mentioning that “the fact that over<br />
40 evening dress companies take<br />
part in CBME Turkey which will be<br />
organized in CNRExpo Center,<br />
Istanbul Expo Center gives us more hope<br />
regarding the future of Turkey in the world<br />
markets on baby-kids textile”, Erdal Baykara,<br />
General Manager of UBM ICC says: “We will<br />
witness colorful shows in CBME Turkey where<br />
particularly the “baby and kids evening dress”<br />
companies will exhibit the most recent colors<br />
and creations of the new season and their good<br />
quality designs suitable for classic and daily<br />
usage. However, surely our exhibitor profile<br />
is not limited to evening dresses. Everything<br />
regarding tool groups such as baby and<br />
kids ready wear, accessories, furniture, home<br />
textile and baby carriage, stroller and feeding<br />
bottle will be displayed in our exhibition. We<br />
aimed for attendance from 16,000 national and<br />
international visitors from 100 countries with<br />
over 350 companies and 750 brands to CBME<br />
Turkey in <strong>2017</strong>. Our purpose, as always, is to open<br />
the gates of new markets and collaborations to<br />
the industry, which needs them. Our exhibition<br />
Turkey has the youngest population in Europe and<br />
on average 1 million 250 thousand babies are born<br />
every year. The fact that the number of babies and<br />
infants aged 0 to 3 is 4.7 million and the number<br />
of kids aged between 0 and 5 is 7 million makes<br />
Turkey the focus of attention for national and<br />
international companies seeking new markets. It<br />
is estimated that the baby and children products<br />
market will have a combined growth rate (CAGR)<br />
of about 12% per year between 2012 and <strong>2017</strong> in<br />
Turkey, which ranks the second worldwide with<br />
its population increase rate. Families in Turkey<br />
spend 60$ a month for their babies aged up to 2<br />
years and on average 700-800$ per year. This<br />
spending is gradually increasing as economic<br />
welfare and the awareness level of parents<br />
increase. Nevertheless, consumption per baby in<br />
Turkey is still below the world average. Baby<br />
and children industry is increasing its share in<br />
the Turkish economy every day. Although there<br />
are no official data or reports covering the entire<br />
market, the size of the market shared to babies and<br />
kids is estimated to exceed 6 billion TURKISH<br />
LIRA today.<br />
176 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
TREND<br />
Chloé<br />
Girl regular fit pants<br />
Jean Bourget<br />
T-shirt with a print<br />
Gucci<br />
Mini Me Sequined<br />
velvet dress<br />
AUTUMN<br />
IN<br />
YELLOW<br />
<strong>Little</strong> Marc Jacobs<br />
Graphic hoodie<br />
Absorba<br />
Cardigan with bobbles<br />
Absorba<br />
Sleeveless down jacket<br />
178 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong><br />
3 Pommes<br />
Hoodie<br />
Ykra<br />
Scout rucksack
<strong>Little</strong> Marc Jacobs<br />
Graphic sweatshirt<br />
Carrément Beau<br />
Tie Dye knit cardigan<br />
179
FEATURED ARTICLE<br />
It’s time to shop for school!<br />
By Nadia Ghazali<br />
Attention parents!<br />
I repeat, attention!<br />
Why are we spending so much?<br />
It is time to get your kids ready for the next<br />
school year. Love it or hate it, getting your<br />
kids’ wardrobes ready is a serious matter.<br />
Any experienced parent will tell you that<br />
back-to-school (BTS) shopping means shelling<br />
hundreds of dollars and school supplies.<br />
According to the National Retail Federation,<br />
BTS spending has grown 55% over the past<br />
10 years. Although it is easy to attribute this<br />
growth to inflation, one of the most significant<br />
additions to back-to-school spending is actually<br />
technology namely digital teaching and<br />
learning tools such as tablets, smartboards and<br />
eReaders. Even though a piece of technology<br />
is expensive, the biggest portion of your BTS<br />
budget pie is actually clothing and footwear.<br />
This comes to no surprise considering there<br />
are now more high-end fashion houses that<br />
are making clothes and shoes for children<br />
compared to 10 years ago. Designers are also<br />
working with major fashion retailers like<br />
Target and Uniqlo to make their clothing more<br />
affordable and attainable. Like many other<br />
parents, you probably look forward to the day<br />
when your kids exclaim that they are able to<br />
dress themselves up every morning without<br />
mum’s or dad’s help. It does not matter that<br />
their socks do not match each other or that they<br />
180 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
are wearing their t-shirts the other way round.<br />
All that matters are that your children are<br />
now confident enough to do things and make<br />
decisions for themselves.<br />
These exciting milestones indicate that your<br />
kids are growing well and are starting to<br />
develop a sense of who they are. You may not<br />
realise this but your kids may already have<br />
started curating different styles that they like<br />
and inspire them. This is especially true for<br />
this generation of kids that are more exposed<br />
to the media, technology and their peers. More<br />
and more mini fashion influencers are getting<br />
public exposure and it would be a surprise<br />
if your kids are not taking fashion cues from<br />
the likes of Prince George, Alonso Mateo, Suri<br />
Cruise and Ella May.<br />
Back-to-school shopping tips<br />
3. Do some research before you go out<br />
especially if your kids are sensitive to<br />
scratchy tags or certain materials.<br />
4. Trends are fun but make sure that they<br />
are safe for you kids. Make sure that your<br />
kids will not trip over access fabric or slip<br />
over on slippery soles.<br />
5. Be reasonable with your children. Let<br />
your kids choose the clothes and look<br />
at which ones meet your requirements<br />
(budget, comfort, care and safety). If they<br />
are not appropriate, explain to your kids<br />
why they are not suitable.<br />
Back-to-school shopping means different things<br />
to different families; it can either be a fun day<br />
out with your kids or a chaotic mess only the<br />
devil himself is able to conjure.<br />
Good luck & Enjoy Shopping<br />
For your little ones!<br />
You may think that your kids are<br />
too young for designers items<br />
but it is important to encourage<br />
your children to continue finding<br />
themselves. This would teach<br />
them their likes and dislikes; at<br />
the same time, you can take this<br />
opportunity to teach them about<br />
decision making and money.<br />
Therefore, actively include<br />
your kids in your family’s<br />
back-to-school shopping is<br />
recommended.<br />
Here are some things that<br />
you need to know and do to<br />
ensure that your back-to-school<br />
shopping trip is a success:<br />
1. Look in your kids’ closets and<br />
identify which items that still fit<br />
them---this will help you make a<br />
list of new clothes and footwear<br />
to buy.<br />
2. Check with your kids’ school(s)<br />
administration if there is a dress<br />
code or policy in place.<br />
181
VAL MAX® by FASE UNO srl WWW.VALMAX.IT<br />
FALL WINTER 2016
ITALY
INDEX<br />
A<br />
ABSORBA<br />
ABSORBA.FR<br />
AKID<br />
AKIDBRAND.IT<br />
ALEXANDALEXA<br />
ALEXANDALEXA.COM<br />
ARMANI BABY<br />
ARMANI.COM<br />
ARMANI JUNIOR<br />
ARMANI.COM<br />
B<br />
BABY DIOR<br />
DIOR.COM<br />
BILLIEBLUSH<br />
BILLIESMARKET.FR<br />
BILLYBANDIT<br />
BILLIESMARKET.FR<br />
BLUE SEVEN<br />
BLUESEVEN.COM<br />
BOLLE<br />
BOLLE.COM<br />
BURBERRY<br />
BURBERRY.COM<br />
RURTON<br />
BURTON.COM<br />
C<br />
CARREMENT BEAU<br />
CARREMENTBEAU.COM<br />
CATMINI<br />
CATMINI.COM<br />
SHOPCATMINI.COM<br />
CBME TURKEY<br />
CBMETURKEY.COM<br />
CIAI<br />
CIAI.IT<br />
CHICCO<br />
CHICCOSHOP.COM<br />
CHILDREN’S CLASSIC<br />
SHOES SPAIN<br />
CHILDRENSALON<br />
CHILDRENSALON.COM<br />
CHLOE<br />
CHLOE.COM<br />
CWF<br />
GROUPECWF.COM<br />
D<br />
DESIGUAL<br />
DESIGUAL.COM<br />
DIESEL<br />
SHOP.DIESEL.COM<br />
DOLCE&GABBANA<br />
DOLCEGABBANA.IT<br />
DORE DORE<br />
DOREDORE.FR<br />
BOULEVARD-DORE.COM<br />
E<br />
ERMANNO SCERVINO<br />
ERMANNOSCERVINO.IT<br />
EARLY DAYS<br />
EARLYDAYS.LTD.UK<br />
EMPORIO ARMANI<br />
ARMANI.COM<br />
F<br />
FUN & FUN<br />
FUN-FUN.IT<br />
FAY<br />
FAY.COM<br />
FENDI<br />
FENDI.COM<br />
FOLLIES GROUP<br />
FOLLIESGROUP.IT<br />
FRACOMINA<br />
MINI<br />
FRACOMINA.IT<br />
G<br />
GUCCI<br />
GUCCI.COM<br />
GIUSEPPE ZANOTTI DESIGN<br />
GIUSEPPEZANOTTIDESIGN.COM<br />
GOOSE<br />
GOOSE.COM.TR<br />
GRACI<br />
GRACI.ES<br />
GUESS KIDS<br />
GUESSKIDS.GUESS.EU<br />
H<br />
H&M<br />
HM.COM<br />
HOGAN<br />
HOGAN.COM<br />
HUCKLEBONES<br />
LONDON<br />
HUCKLEBONES.CO.UK<br />
I<br />
IL GUFO<br />
ILGUFO.IT<br />
J<br />
JEAN BOURGET<br />
JEANBOURGET.COM<br />
JENNY WALKER<br />
JENNYWALKER.COM<br />
JOAN CALABRESE<br />
JUNIOR.ICEICEBERG.COM<br />
JOHN GALLIANO KIDS<br />
JOHNGALLIANO.COM<br />
JEAN PAUL GAULTIER<br />
JEANPAULGAULTIER.COM<br />
K<br />
KARL LAGERFELD KIDS<br />
KARL.COM<br />
KENZO KIDS<br />
KENZO.COM<br />
KICKSTARTER<br />
KICKSTARTER.COM<br />
L<br />
LANVIN<br />
LANVIN.COM<br />
LES ENFANTINES<br />
LESENFANTINES.COM<br />
LESY LUXURY<br />
LESY.IT<br />
LEVI’S<br />
LEVI.COM<br />
LITTLE GIANT<br />
LITTLEGIANTEDIT.COM<br />
LITTLE MARC JACOBS<br />
MARCJACOBS.COM<br />
LITTLE WARDROBE<br />
LONDON<br />
LITTLEWARDROBELONDON.CO.UK<br />
LIU JO JUNIOR & BABY<br />
LIUJO.COM<br />
LE BEBE ENFANT<br />
FOLLIESGROUP.IT<br />
184 NOV/<strong>DEC</strong>/<strong>JAN</strong> <strong>2017</strong>
M<br />
MANGO KIDS<br />
MANGO.COM<br />
MAYBORN GROUP<br />
MAYBORNGROUP.COM<br />
MAYORAL<br />
MAYORAL.COM<br />
MELIJOE<br />
MELIJOE.COM<br />
MIM-PI<br />
MIM-PI.COM<br />
MINi RODINI<br />
MINIRODINI.COM<br />
MIOMIO<br />
MIOMIO.BIO<br />
MISCHKA AOKI<br />
MISCHKAAOKI.COM<br />
MISS BLUMARINE<br />
BLUMARINE.COM<br />
MISS CHIPS<br />
MISSCHIPS.BE<br />
MISS GRANT<br />
GRANTSPA.COM<br />
MOLO<br />
MOLO.COM<br />
MONCHERI BRIDALS<br />
MONCHERIBRIDALS.COM<br />
MONNALISA<br />
MONNALISA.EU<br />
MOON BOOT<br />
MOON-BOOT.COM<br />
MOSCHINO<br />
MOSCHINO.COM<br />
N<br />
NEXT<br />
NEXT.CO.UK<br />
NEWBORNS IN NEED<br />
NEWBORNSINNEED.ORG<br />
NORDSTROM<br />
SHOP.NORDSTROM.COM<br />
O<br />
OSCAR DE LA RENTA<br />
OSCARDELARENTA.COM<br />
P<br />
PAUL SMITH JUNIOR<br />
PAULSMITH.CO.UK<br />
PEPE JEANS LONDON<br />
PEPEJEANS.COM<br />
PERFECT MOMENT<br />
PERFECTMOMENT.COM<br />
PETIT BATEAU<br />
PETIT-BATEAU.COM<br />
PITTI IMMAGINE<br />
BIMBO<br />
PITTIMMAGINE.COM<br />
PHENIX<br />
PHENIXSKI.COM<br />
PIUPIUCHICK<br />
PIUPIUCHICK.COM<br />
PLAYTIME TRADE SHOW<br />
PLAYTIMEPARIS.COM<br />
PLAYTIMENEWYORK.COM<br />
PLAYTIMETOKYO.COM<br />
POC<br />
POCSPORTS.COM<br />
3 POMMES<br />
3POMMES.COM<br />
Q<br />
QUIS QUIS<br />
QUISQUISKIDS.COM<br />
R<br />
RALPH LAUREN<br />
RALPHLAUREN.COM<br />
ROBERTO CAVALLI<br />
JUNIOR<br />
ROBERTOCAVALLI.COM<br />
RUBIO KIDS<br />
RUBIOKIDS.COM<br />
S<br />
SALVATORE FERRAGAMO<br />
MINI<br />
MINI.FERRAGAMO.COM<br />
SIMONETTA<br />
SIMONETTA.IT<br />
SNURK<br />
SNURKBEDDENGOED.NL<br />
SOFT GALLERY<br />
SOFTGALLERY.DK<br />
SONIA RYKIEL<br />
SONIARYKIEL.COM<br />
SPYDER<br />
SPYDER.COM<br />
STELLA McCARTNEY KIDS<br />
STELLAMcCARTNEY.COM<br />
T<br />
TECNICA<br />
TECNICA.IT<br />
THE GREAT BRITISH<br />
BABY COMPANY<br />
GREATBRITISHBABYCOPANY.COM<br />
TIMBERLAND<br />
TIMBERLAND.COM<br />
TOMMEE TIPPEE<br />
TOMMEETIPPEE.US<br />
TRESTELLE ITALY<br />
CHILDRENSALON.COM<br />
TUTTO PICCOLO<br />
TUTTOPICCOLO.COM<br />
TWIN-SET<br />
SIMONA BARBIERI<br />
TWINSET.COM<br />
V<br />
VALMAX<br />
VALMAX.IT<br />
Y<br />
YKRA<br />
YKRA.NET<br />
Z<br />
ZARA KIDS<br />
ZARA.COM<br />
185
WHERE THE INDUSTRY PROFESSIONALS<br />
MEET THE MARKET<br />
LITTLE STYLE E-MAGAZINE<br />
www.littlestylemag.com<br />
info@littlestylemag.com
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SPRING <strong>2017</strong><br />
DIOR.COM