Kefir Market Revenue, Opportunity, Forecast and Value Chain 2016-2026
Kefir is a dairy product that is uniquely cultured and is majorly considered as a rich source of probiotic food. It is a combination of fermented kefir grains and milk, which has slightly tart and acidic flavor. Kefir is considered to have medicinal properties as it helps cure leaky gut. The word kefir is derived from a Turkish word “keif” that means “good feeling”. Kefir tastes like drinkable yogurt that is prepared by fermented milk products. It can be prepared using goat, sheep or cow’s milk. Kefir contains good amount of calcium, biotin, vitamin B12, magnesium, folate, vitamin K2, probiotics and enzymes. As kefir lacks a proper standardized nutrition content, the ingredient value can be determined depending on region where it is made, cows and cultures. Kefir is loaded with Bifidobacterium Bifidum and Lactobacillus acidophilus, and also provides good amount of beneficial yeast and lactic acid bacteria. Kefir is rich in nutrition and beneficial microbiota, which is determined to increase its demand and consumption in the market over the forecast period. Kefir is a dairy product that is uniquely cultured and is majorly considered as a rich source of probiotic food. It is a combination of fermented kefir grains and milk, which has slightly tart and acidic flavor. Kefir is considered to have medicinal properties as it helps cure leaky gut. The word kefir is derived from a Turkish word “keif” that means “good feeling”. Kefir tastes like drinkable yogurt that is prepared by fermented milk products. It can be prepared using goat, sheep or cow’s milk. Kefir contains good amount of calcium, biotin, vitamin B12, magnesium, folate, vitamin K2, probiotics and enzymes. As kefir lacks a proper standardized nutrition content, the ingredient value can be determined depending on region where it is made, cows and cultures. Kefir is loaded with Bifidobacterium Bifidum and Lactobacillus acidophilus, and also provides good amount of beneficial yeast and lactic acid bacteria. Kefir is rich in nutrition and beneficial microbiota, which is determined to increase its demand and consumption in the market over the forecast period.
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Research Methodology (1/2) Systematic Research Approach Market profiling Formulating discussion guide Developing list of respondents Data collection Data validation 4 5 3 1 2 In-depth secondary research is used to ascertain overall market size, top industry players, top products, industry associations, etc. PMR formulates a detailed discussion guide to conduct expert and industry interviews PMR develops a list of industry players (manufacturers), distributors, retailers and industry experts PMR conducts interviews with industry experts, industry players, distributors and retailers Data is validated by triangulation method, wherein secondary, primary and PMR analysis contribute to the final data Data Collection Data Filter & Analysis Identifying key opinion leaders Questionnaire design In-depth interviews Coverage across value chain Market participants Key strengths Product portfolio Mapping as per value chain Key focus segments A Primary Research C Company Analysis Research & Intelligence SOLUTION Actionable Insights B Desk Research Business Solution Key industry experts Channel study Developments Market dynamics Products Conclusions Data analysis 6 Data is scrutinized using MS-Excel to obtain qualitative and quantitative insights about the industry Primary Research # Secondary Research # Paid Publications# Insights 7 PMR delivers industry insights and information in the required format (PDF) Linkedin Zoominfo Salesforce Avention Company websites Company annual reports White papers Financial reports Factiva GBI Genios Meltwater # includes sources of databases ©2015 Future Market Insights, All Rights Reserved 3
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Research Methodology (1/2)<br />
Systematic Research Approach<br />
<strong>Market</strong> profiling<br />
Formulating discussion guide<br />
Developing list of respondents<br />
Data collection<br />
Data validation<br />
4<br />
5<br />
3<br />
1<br />
2<br />
In-depth secondary research is used to<br />
ascertain overall market size, top<br />
industry players, top products, industry<br />
associations, etc.<br />
PMR formulates a detailed discussion<br />
guide to conduct expert <strong>and</strong> industry<br />
interviews<br />
PMR develops a list of industry players<br />
(manufacturers), distributors, retailers<br />
<strong>and</strong> industry experts<br />
PMR conducts interviews with industry<br />
experts, industry players, distributors<br />
<strong>and</strong> retailers<br />
Data is validated by triangulation<br />
method, wherein secondary, primary<br />
<strong>and</strong> PMR analysis contribute to the final<br />
data<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Data<br />
Collection<br />
Data Filter<br />
& Analysis<br />
Identifying key opinion leaders<br />
Questionnaire design<br />
In-depth interviews<br />
Coverage across value chain<br />
<strong>Market</strong> participants<br />
Key strengths<br />
Product portfolio<br />
Mapping as per value chain<br />
Key focus segments<br />
A<br />
Primary<br />
Research<br />
C<br />
Company<br />
Analysis<br />
Research &<br />
Intelligence<br />
SOLUTION<br />
Actionable<br />
Insights<br />
B<br />
Desk<br />
Research<br />
<br />
<br />
<br />
<br />
<br />
<br />
Business<br />
Solution<br />
Key industry experts<br />
Channel study<br />
Developments<br />
<strong>Market</strong> dynamics<br />
Products<br />
Conclusions<br />
Data analysis<br />
6<br />
Data is scrutinized using MS-Excel to<br />
obtain qualitative <strong>and</strong> quantitative<br />
insights about the industry<br />
Primary Research #<br />
Secondary Research #<br />
Paid Publications#<br />
Insights<br />
7<br />
PMR delivers industry insights <strong>and</strong><br />
information in the required format<br />
(PDF)<br />
<br />
<br />
<br />
<br />
Linkedin<br />
Zoominfo<br />
Salesforce<br />
Avention<br />
<br />
<br />
<br />
<br />
Company websites<br />
Company annual<br />
reports<br />
White papers<br />
Financial reports<br />
<br />
<br />
<br />
<br />
Factiva<br />
GBI<br />
Genios<br />
Meltwater<br />
# includes sources of databases<br />
©2015 Future <strong>Market</strong> Insights, All Rights Reserved<br />
3
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