Kefir Market Revenue, Opportunity, Forecast and Value Chain 2016-2026
Kefir is a dairy product that is uniquely cultured and is majorly considered as a rich source of probiotic food. It is a combination of fermented kefir grains and milk, which has slightly tart and acidic flavor. Kefir is considered to have medicinal properties as it helps cure leaky gut. The word kefir is derived from a Turkish word “keif” that means “good feeling”. Kefir tastes like drinkable yogurt that is prepared by fermented milk products. It can be prepared using goat, sheep or cow’s milk. Kefir contains good amount of calcium, biotin, vitamin B12, magnesium, folate, vitamin K2, probiotics and enzymes. As kefir lacks a proper standardized nutrition content, the ingredient value can be determined depending on region where it is made, cows and cultures. Kefir is loaded with Bifidobacterium Bifidum and Lactobacillus acidophilus, and also provides good amount of beneficial yeast and lactic acid bacteria. Kefir is rich in nutrition and beneficial microbiota, which is determined to increase its demand and consumption in the market over the forecast period.
Kefir is a dairy product that is uniquely cultured and is majorly considered as a rich source of probiotic food. It is a combination of fermented kefir grains and milk, which has slightly tart and acidic flavor. Kefir is considered to have medicinal properties as it helps cure leaky gut. The word kefir is derived from a Turkish word “keif” that means “good feeling”. Kefir tastes like drinkable yogurt that is prepared by fermented milk products. It can be prepared using goat, sheep or cow’s milk. Kefir contains good amount of calcium, biotin, vitamin B12, magnesium, folate, vitamin K2, probiotics and enzymes. As kefir lacks a proper standardized nutrition content, the ingredient value can be determined depending on region where it is made, cows and cultures. Kefir is loaded with Bifidobacterium Bifidum and Lactobacillus acidophilus, and also provides good amount of beneficial yeast and lactic acid bacteria. Kefir is rich in nutrition and beneficial microbiota, which is determined to increase its demand and consumption in the market over the forecast period.
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<strong>Kefir</strong> <strong>Market</strong>: Global Industry Analysis <strong>and</strong> <strong>Opportunity</strong><br />
Assessment <strong>2016</strong>-<strong>2026</strong><br />
January 2017<br />
Report Id : REP-GB-2459<br />
Status : Ongoing<br />
Category : Food <strong>and</strong> Beverages<br />
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<strong>Kefir</strong> <strong>Market</strong><br />
<strong>Kefir</strong> is a dairy product that is uniquely cultured <strong>and</strong> is majorly considered as a rich source of probiotic food.<br />
It is a combination of fermented kefir grains <strong>and</strong> milk, which has slightly tart <strong>and</strong> acidic flavor. <strong>Kefir</strong> is<br />
considered to have medicinal properties as it helps cure leaky gut. The word kefir is derived from a Turkish<br />
word “keif” that means “good feeling”. <strong>Kefir</strong> tastes like drinkable yogurt that is prepared by fermented milk<br />
products. It can be prepared using goat, sheep or cow’s milk. <strong>Kefir</strong> contains good amount of calcium, biotin,<br />
vitamin B12, magnesium, folate, vitamin K2, probiotics <strong>and</strong> enzymes. As kefir lacks a proper st<strong>and</strong>ardized<br />
nutrition content, the ingredient value can be determined depending on region where it is made, cows <strong>and</strong><br />
cultures. <strong>Kefir</strong> is loaded with Bifidobacterium Bifidum <strong>and</strong> Lactobacillus acidophilus, <strong>and</strong> also provides good<br />
amount of beneficial yeast <strong>and</strong> lactic acid bacteria. <strong>Kefir</strong> is rich in nutrition <strong>and</strong> beneficial microbiota, which<br />
is determined to increase its dem<strong>and</strong> <strong>and</strong> consumption in the market over the forecast period.<br />
Global <strong>Kefir</strong> <strong>Market</strong> Dynamics:<br />
The market of kefir is anticipated to be driven because of its unique nutrient set that benefits human body in<br />
several ways. The benefits attached with kefir are: it boosts body immunity, builds bone density, heals<br />
inflammatory bowel diseases, fights allergies, kills c<strong>and</strong>ida, improves lactose digestion <strong>and</strong> supports<br />
detoxification. The presence of beneficial microbiota in the kefir makes it the most powerful probiotic food<br />
that drives market dem<strong>and</strong> of kefir. Health benefits associated with kefir drives its market. Regular<br />
consumption of kefir fights cancer, kills fungus <strong>and</strong> aflatoxins as it is rich in lactic acid bacteria, helps<br />
preventing asthma as it has strong anti-inflammatory factors, <strong>and</strong> its regular consumption decreases<br />
osteoporosis risk. <strong>Kefir</strong> also improves lactose intolerance as it contains less lactose, which is one of the factor<br />
anticipated to drive its dem<strong>and</strong> in the market. As consumers are getting more health conscious <strong>and</strong> protein<br />
obsessed they tend to go for protein laden food, which is also a factor anticipated to drive market of kefir<br />
globally.<br />
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<strong>Kefir</strong> <strong>Market</strong><br />
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Global <strong>Kefir</strong> <strong>Market</strong> Segmentation:<br />
The market of global kefir can be segmented according to types, application <strong>and</strong> region. On the basis of of<br />
types kefir market is segmented into milk kefir, coconut kefir <strong>and</strong> water kefir. Among the types, milk kefir is<br />
used majorly <strong>and</strong> widely. It is made from cow’s milk, sheep’s milk <strong>and</strong> goat’s milk <strong>and</strong> it serves good base for<br />
stews <strong>and</strong> soups. Coconut kefir is dairy free <strong>and</strong> is made either from coconut milk or water. Water kefir is<br />
prepared using fruit juice or sugar water, which is made in same way as coconut <strong>and</strong> milk kefir are made. On<br />
the basis of application kefir market includes sauces, dips & dressings, dietary supplements, cosmetics, dairy<br />
products, drinks & smoothies <strong>and</strong> pharmaceutical industry. It is majorly used in dairy products <strong>and</strong> to cure<br />
many health related problems <strong>and</strong> drinks & smoothies. As a dairy product, kefir is used in preparing ice<br />
cream, different flavored frozen kefir bars, cheese <strong>and</strong> others.<br />
Global <strong>Kefir</strong> <strong>Market</strong> Regional Outlook:<br />
Geographically, the global kefir market can be divided by major regions which include North America, Latin<br />
America, Western <strong>and</strong> Eastern Europe, Asia-Pacific region, Japan, Middle East <strong>and</strong> Africa. It is consumed<br />
majorly in European countries. It is considered a popular drink in Europe. It is regarded as a breakfast, lunch<br />
<strong>and</strong> dinner drink. Russia is the largest producer of kefir in the world followed by Pol<strong>and</strong>. The consumption is<br />
high in U.S. too, where kefir is sold at specialty shops <strong>and</strong> niche grocery stores.<br />
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<strong>Kefir</strong> <strong>Market</strong><br />
Global <strong>Kefir</strong> <strong>Market</strong> Key Players:<br />
Some for key player identified across the value chain for global kefir market are Lifeway Foods, Inc., Danone<br />
SA, Nourish <strong>Kefir</strong>, Babushka <strong>Kefir</strong>, Kenmare Living Foods, Happy Kombucha, Valio Eesti AS, Litehouse Foods,<br />
Wallaby Yogurt Company <strong>and</strong> Best of Farms LLC among others.<br />
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