Village Pipol December 2016
VP/HEALTH 37 th Agora Awards NovuHair CEO with Honors Marketing comprises a bigger chunk of the pie in the corporate world more than what the general public perceive it to be. Every brand campaign and brand building strategy will not move forward without proper marketing study and implementation. Nutramedica, Inc. President and CEO Sheila Mae Velilla FROM HUMBLE BEGINNINGS TO BIG WINNER Each year, Agora Awards recognize companies with notable marketing endeavors. Touted to be the premier marketing awards body in the country and sets the high standards of excellence in the industry. This year, Nutramedica, Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37th Agora Awards. Nutramedica is a homegrown 100% wholly-owned Filipino enterprise that manufactures and distributes Novuhair, an acclaimed line of products that addresses hair loss. Moving in an industry dominated by giant multinational pharmaceutical companies, Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is one for the books. Thanks largely to its creativity and innovation, it has become a major player with a well-established niche in the industry. Founded in 2004 by Velilla, Nutramedica develops beauty and healthcare products out of natural and mostly indigenous ingredients. It is one of the pioneers in the commercialization of virgin coconut oil (VCO) and gained wide success with its slogan “healthiest oil on earth,” which led to its acquisition by a big company. Give The Gift of Health This Season with Bewell-C In our haste to come up with the best Christmas gift this season, we tend to forget that every person’s well-being will always be on top of the list, thus, a gift of wellness is something that will be well-received. Around the globe, holidays means parties everywhere which also equates to frequent sleep deprivation not to mention increased alcohol intake for some and the bad effects of second hand smoke for others. All these factors contribute to lower immune system and this might not be a good match for the holidays. Bewell-C has got your back covered as it contains all the vitamin C your body needs minus the acidity. Bewell-C is a non-acidic vitamin C supplement that boosts the immune system to fight against various health conditions. Great For Kids Bewell-C is made of encapsulated powder which can be extracted and mixed with juices. Most parents nowadays do this, especially in the event that their kids are suffering from weak immune system. Sodium ascorbate is effective in alleviating coughs and colds in children and can be given 3x a day as opposed to the acidity of a regular vitamin C. Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37th Agora Awards. It continued to create more VCO-based skin care products and hit the jackpot with its latest, and now banner, product – Novuhair, nature’s answer to hair loss. This breakthrough solution is made of 19 herbal ingredients and comes in topical scalp lotion, herbal shampoo, and herbal conditioner that effectively battles the effects of hair loss and helps enhance and restore one’s crowning glory. Launched in 2009, Novuhair enjoys tremendous success until today. It is widely accepted not only here in the Philippines, but also in other countries. It is set to enter the international market, starting with the United States (US), in December of this year. Such bold, yet timely, move of the company to export Novuhair to the US and eventually the Middle East also opens the opportunity for proudly-made local products to penetrate the global arena. Novuhair’s popularity and market leadership may be attributed to the company’s initial market study coupled with the right timing, as well as smart use of resources by coming up with an effective tri-media campaign best described as low-budget yet high-impact marketing. Leveraging on its organic growth from a microenterprise to medium scale with over 30 employees in a span of 12 years, Nutramedica continues to further develop, market and distribute high-quality goods that could bring honor to the country. The firm raises the bar in entrepreneurship with its faithful adherence to best business practices, such as provision of high quality products and excellent services, adaptability to market trends, constant innovation, diversification of trade, and giving back to society. “We at Nutramedica also adhere to our core values of integrity, trust, fairness, discipline, humility, leadership, teamwork and faith in God. That’s our winning formula,” Velilla further adds. Excellent for adults Sodium Ascorbate promotes healthy cell development which helps active individuals in terms of sports related injuries as it plays a major role in collagen synthesis and help form bonds between strands of collagen fibers. It is also helpful for those recovering from surgery. For those who follow a beauty regimen, Sodium Ascorbate helps firm the skin tissues and works well in enhancing the efficiency of anti-aging supplements. Sodium Ascorbate helps fight cancer as it produces a cytotoxic effect in malignant cell lines including melanoma cells, hence its anti-cancer property. Vitamin C in Sodium Ascorbate also help in lowering the risk of heart diseases and early death. Bewell-C and Bewell-C Plus Calcium is available in all leading drugstores nationwide. For more updates, Follow their FB: @bewellcsodiumascorbate 8 | VILLAGE PIPOL MNP|villagepipol
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