University of Phoenix MKT 575 Final Exam in Uop E Tutors
UopETutors offers test preparations for the MKT 575 Final Exam. Get all your studying done here whether you have six month till the exam or one month! We let you know how to prepare for MKT 575 Final Exam by providing individualized test prep cram plans based on how much time you have left to study! http://www.uopetutors.com/University-of-phoenix/MKT-575-Final-Exam.html
UopETutors offers test preparations for the MKT 575 Final Exam. Get all your studying done here whether you have six month till the exam or one month! We let you know how to prepare for MKT 575 Final Exam by providing individualized test prep cram plans based on how much time you have left to study!
http://www.uopetutors.com/University-of-phoenix/MKT-575-Final-Exam.html
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<strong>MKT</strong> <strong>575</strong> <strong>F<strong>in</strong>al</strong><br />
<strong>Exam</strong><br />
We have a number <strong>of</strong> outstand<strong>in</strong>g<br />
facilities available to assist students<br />
with exam prepar<strong>in</strong>g resources and<br />
student learn<strong>in</strong>g. Learn maximum<br />
about <strong>MKT</strong> <strong>575</strong> <strong>F<strong>in</strong>al</strong> <strong>Exam</strong> <strong>in</strong><br />
m<strong>in</strong>imum time. Further study guides<br />
are available at <strong>Uop</strong>E<strong>Tutors</strong>.<br />
<strong>MKT</strong> <strong>575</strong> <strong>F<strong>in</strong>al</strong> <strong>Exam</strong> (Newest) –
1. In the _____ step <strong>of</strong> the new-product<br />
development process, a market<strong>in</strong>g manager<br />
evaluates how well the idea fits with the<br />
company's objectives.<br />
<br />
<br />
<br />
<br />
commercialization<br />
development<br />
screen<strong>in</strong>g<br />
idea generation<br />
2. When Chase Bank mails a 30-day <strong>of</strong>fer for<br />
a new pre-approved credit card with a<br />
$2,000 limit to a college student, this is an<br />
example <strong>of</strong>__________.<br />
<br />
<br />
<br />
<br />
mass sell<strong>in</strong>g<br />
<strong>in</strong>direct-response promotion<br />
direct-response promotion<br />
<strong>in</strong>tegration<br />
3. A firm with a market<strong>in</strong>g orientation is<br />
MOST likely to__________.
view advertis<strong>in</strong>g as an unnecessary expense<br />
recognize that effective advertis<strong>in</strong>g is the key<br />
to sales<br />
not use any advertis<strong>in</strong>g<br />
advertise how a product meets customers'<br />
needs<br />
4. Which <strong>of</strong> the follow<strong>in</strong>g observations<br />
concern<strong>in</strong>g sales analysis is NOT correct?<br />
<br />
<br />
<br />
<br />
<br />
There is no one best way to break down sales<br />
data.<br />
It is a detailed breakdown <strong>of</strong> a company's<br />
sales records.<br />
Data can easily be obta<strong>in</strong>ed from basic bill<strong>in</strong>g<br />
and accounts receivable procedures.<br />
Product category is the best way to analyze<br />
sales data.<br />
It is easy to do, and usually it's <strong>in</strong>expensive.
5. Managers should make operational<br />
decisions___________.<br />
<br />
<br />
<br />
<br />
on a month-to-month basis and never daily or<br />
weekly<br />
with<strong>in</strong> the guidel<strong>in</strong>es set down dur<strong>in</strong>g strategy<br />
plann<strong>in</strong>g<br />
with great care as these decisions are the same<br />
as strategic decisions<br />
for the long-run to help formulate strategic<br />
plans<br />
6. When Fresh Produce Wholesaler Inc. buys<br />
fruit and vegetables from a variety <strong>of</strong><br />
different farmers and takes large bushels<br />
and breaks them <strong>in</strong>to smaller package<br />
sizes. Fresh Produce is<br />
address<strong>in</strong>g__________.<br />
<br />
<br />
<br />
discrepancies <strong>of</strong> assortment<br />
discrepancies <strong>of</strong> quantity<br />
discrepancies <strong>of</strong> need
discrepancies <strong>of</strong> time<br />
7. A(n) _______ is a market<strong>in</strong>g mix that<br />
customers see as better than a competitor's<br />
mix and cannot be quickly or easily copied.<br />
<br />
<br />
<br />
<br />
competitor analysis plan<br />
susta<strong>in</strong>able competitive advantage<br />
resource comb<strong>in</strong>ation<br />
competitor matrix<br />
8. Studies have shown that customers who<br />
weren't satisfied with response to their<br />
compla<strong>in</strong>ts__________.<br />
<br />
<br />
<br />
<br />
on average told ten people about their<br />
experience<br />
spoke about their experience only when<br />
prodded by researchers<br />
on average told one person about their<br />
experience<br />
usually never spoke about it
9. Strategy decisions perta<strong>in</strong><strong>in</strong>g to product<br />
features, packag<strong>in</strong>g, product l<strong>in</strong>e<br />
assortment, and brand<strong>in</strong>g will be most<br />
affected by which target market<br />
dimension?<br />
<br />
<br />
<br />
<br />
Geographic location<br />
Behavioral needs and attitudes <strong>of</strong> consumers<br />
Urgency to get need satisfied<br />
Demographic characteristics <strong>of</strong> potential<br />
customers<br />
10. The Bijou Classic Movie House changes<br />
ticket prices as demand for a movie<br />
<strong>in</strong>creases or decreases. Prices can change<br />
every hour as ticket sales go up or down for<br />
particular shows. Bijou Classic Movie<br />
House appears to be us<strong>in</strong>g___________.<br />
<br />
<br />
cumulative discount<strong>in</strong>g<br />
seasonal discounts
status quo objectives<br />
dynamic pric<strong>in</strong>g<br />
Details at- http://www.uopetutors.com/<strong>University</strong>-<strong>of</strong>phoenix/<strong>MKT</strong>-<strong>575</strong>-<strong>F<strong>in</strong>al</strong>-<strong>Exam</strong>-Newest.html<br />
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