MOC
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APPLICATION FOR<br />
EXHIBIT DESIGN PROJECT MANAGER<br />
Morten Jorgensen<br />
Cand.scient. Biology & Communication<br />
Director of Terrariet – Reptile Zoo<br />
Nationality: Danish<br />
Age: 32
Contents<br />
Introduction……………………………………………………….……..……………………………………..3<br />
Profile…..….......…………………….……………………….…………………………………………………4<br />
Exhibit Design Project Manager….………………………………………………………………….…8<br />
<strong>MOC</strong> Project……….………….……….…..…………………………………………….……….…..……...9<br />
Portfolio…………………………….……………………………………….……….………….……….…….10<br />
Contact……..…..…………..….......…………………………………………………….………...……….14<br />
Photos front page<br />
Top left: https://www.flickr.com/photos/gocardusa/3820516569<br />
Top right: Morten Jorgensen<br />
Bottom left: Public domain<br />
Bottom right: https://www.flickr.com/photos/dragnfly78/527036035
1. Introduction<br />
A visit to zoological garden or an oceanarium changes your perspective of your world. When you have the opportunity to see<br />
an animal up close, a wild animal you might never encounter in the wild, you get a new understanding of what that animal is<br />
and what it experiences out in the wild. That understanding can make a big difference.<br />
I believe that the role of zoo´s and aquaria is to inspire<br />
millions of visitors to see real life animals and to connect with<br />
them. And then to make changes at home or in their lifestyle<br />
that leads to conservation for wild animals and their wild<br />
habitats. This is what is so critically important in about the<br />
world of zoo´s in todays society.<br />
However, in light of unfortunately fatal events at SeaWorld,<br />
Zoo Knoxville and other zoological facilities the recent years,<br />
the integrity of zoo´s are often called into questions. Facts are<br />
that zoo´s and aquaria's are critically to society, wild life<br />
conservation and to wildlife research. The last couple of<br />
decades, there has been a very positive transformation in<br />
animal well fare in zoological facilities and exhibit design has<br />
never been more important than now.<br />
To be active in wild life conservation and research, visitor<br />
numbers are crucial for zoological institutions, because they<br />
secure a sustainable financial back bone. To attract visitors<br />
funding for new and modern exhibits are also very important<br />
because the publics expectations to their experience is very<br />
high in todays society.<br />
Muai Ocean Center is a great experience for all ages and at<br />
the same time a important educational facility. The Center<br />
holds a great potential to attract even more visitors by<br />
allowing them to get even closer to the animals and connect<br />
with them on a whole other level. In the following I would like<br />
to present my self and my ideas for future exhibits and visitor<br />
experiences at <strong>MOC</strong>.<br />
foto: www.tontantravel.com
2. Profile<br />
The combination of my education and work experiences has given me a very broad knowledge and experience in many fields.<br />
Studying biology and communication gave me the tools to communicate and teach complex biological cases to the public. My<br />
force and passion is using these skills to design zoo experiences through exhibits that are exciting, entertaining and<br />
educational. In addition I have a huge network in both international zoo organizations and zoo´s and aquaria around the<br />
World.<br />
Education<br />
• 2007 - 2009: Master in biology and communication.<br />
• 2004 - 2007: Bachelor in biology and communication.<br />
• 2001 - 2004: Mathematic graduate, Amtsgymnasiet i Sønderborg (High School).<br />
Work experience<br />
• 2015 - 2016: Research-assistant on various animal conservation projects around the world<br />
• 2011 - : Managing director at Terrariet Vissenbjerg.<br />
• 2010 - 2012: High School teacher in biology at Munkensdam Gymnasium, Kolding.<br />
• 2010 - 2011: Manager of the education department at Terrariet Vissenbjerg.<br />
• 2008 - 2009: Team-leader – Accounts receivable – L’EASY/D:E:R/WUPTI.<br />
• 2004 - 2007: Student job – Accounts receivable – L’EASY.<br />
• 2006 - 2008: - Instructor and teacher on several courses – University of Southern Denmark.<br />
- Technical laboratory assistant in various research projects.<br />
• 2007 - 2009: Initiation & management of an independent biological communication group (Bioteam)<br />
Networks<br />
• Organizations: EAZA, WAZA, AZA, IMATA, Species360 etc.<br />
• Zoo´s and aquaria around the World<br />
• Universities around the World
Professional competences<br />
One of my biological interests is the aspect of animals kept under human care for public display. My master thesis focused on the<br />
possibility to start a Swim With the Dolphins facility In Denmark covering every aspect of dolphinaria management and<br />
construction. Professional institutions and companies who contributed to my training was Dolphins Plus - Florida, Ocean<br />
Embassy/Sea World – Florida, Dolfinarium Harderwijk – The Netherlands, Grontmij Carl Bro – Denmark, and several others. This<br />
has given me a precious network of competent resources, knowledge and experience in the following:<br />
• General management<br />
• Business administration<br />
• Economics<br />
• Outreach/Education<br />
• PR<br />
• Park-visitor/customer relations<br />
• Park/facility management<br />
• Park/facility design and construction<br />
• Production of master plans<br />
• Sponsorships and grants/donations<br />
• Legislation and ethics of keeping animals under human care<br />
• General animal husbandry<br />
General management & project manager experence<br />
• As the CEO of the zoological garden, Terrariet – Reptile Zoo, I get a continuing growing knowledge, experience and network in<br />
the professional competences mentioned above. My focus has been on development and especially new exhibit design.<br />
• For 5 years I worked in an accounts receivable department at a company that rent out electronics. In January 2008 I was<br />
promoted to team-leader for 16 employees. My position and success as a team-leader has given me management skills and<br />
the tools to collaborate with people in many positions. As team-leader my tasks were, among others: general management,<br />
project management, responsibility for personnel, budget responsibility etc.
Teaching and presentation competences<br />
• As an instructor on biological courses for several years, at the University of Southern Denmark, I’ve gained experience in<br />
presenting and lecturing biology on a high educational level. I’ve used this experience as a High School teacher in biology at<br />
Munkensdam Gymnasium in Kolding.<br />
• To train my presentation skills I was one of the founders of an independent biological communication group at the University<br />
of Southern Denmark (Bioteam). The group presented biology to mainly high school students and the public. Several<br />
students are now involved in Bioteam and the success of the group has been acknowledged by the Institute of Biology and<br />
the University.<br />
• I’m used to do presentation in front of an audience, also in English. During my life and education I have visited many<br />
countries, and lived in England for two years.<br />
Research and laboratory competences<br />
• Assistant, to a professor, on various successful research projects on marine organisms at the University of Southern Denmark.<br />
• Use of laboratory techniques and technical laboratory equipment.<br />
• Scientific article writing.<br />
Personal competences<br />
• Ambitious<br />
• Structured<br />
• Kind, friendly, open-minded and communicate well with people on all levels<br />
• In all my activities my philosophy is to accentuate and focus on the positive in my own or other peoples work instead of<br />
focusing on what is done wrong.<br />
• I speak English and Danish fluently and master some German.<br />
• Very good IT-competences<br />
Spare time<br />
• It is important to me to have a social network and I’m known as a friendly, positive and forthcoming person with a lot of<br />
humor.<br />
• In my spare time a like to exercise and explore local and foreign nature and culture. I also enjoy sports fishing and diving.<br />
Civil status<br />
• Married to Sandra who is also an biologist.
Exhibit Design Project Manager<br />
Meeting deadlines and to a budget is the challenge for every project manager. Especially in new exhibit<br />
projects in the animal display community. Here funds are often limited and dates are set to grand openings.<br />
Getting the best out of the project team and have focus on structure and risk management will help to achieve<br />
milestones and the end goal with success.<br />
• I am experienced in project management off new zoo<br />
exhibits. In the projects I have managed I have done<br />
most of the work single handed. From first sketches to<br />
drawing proposals in Sketch-up to delivery to an<br />
architect. From construction start to opening for<br />
visitors.<br />
• I am highly structured and set up schedules and tasks in<br />
graphical ways that are easy to understand and oversee.<br />
Simple post-its or Gannt charts are good tools.<br />
• Good and close communication with the executive staff<br />
or project owner is essential for a successful project.<br />
• I also have experiences as a team leader. Inspiration for<br />
my leadership style is to focus on the positive and<br />
coaching team members so they help them selves in<br />
solving problems. As a project manager it is of course<br />
also your task to take difficult dissociations and turn<br />
negative issues in to positive.<br />
• Every project should start with a good kick off meeting<br />
and celebrations when major milestones are achieved.<br />
This gives a good team spirit and helps achieve the next<br />
goal.<br />
• As the exhibit design project manager at <strong>MOC</strong> I would<br />
be a great team player and be able to contribute to the<br />
future success of <strong>MOC</strong>.
<strong>MOC</strong> project<br />
New exciting, informative and entertaining exhibits and experiences combined with the existing popular and<br />
educating attractions at <strong>MOC</strong> will attract many new visitors in the future. More people will be fascinated by the<br />
amazing ocean life around Hawaii and help conserve it.<br />
As the exhibit design project manager at <strong>MOC</strong> it would be my ambition, together with colleagues, to create exhibits and experiences<br />
that would make the visitors forget time and place and indulges them selves into Hawaii's magnificent life below the sea surface. The<br />
experience should start even before the visitors set foot on the grounds and they should remember their visit long after their day at<br />
<strong>MOC</strong>. New exhibits and attraction could be constructed with offset in the existing theme and atmosphere in the park. In addition, to<br />
attract more and new visitors, you also have to think out of the box and implement experiences that allow visitors to connect with<br />
nature on a whole other level.<br />
Surely <strong>MOC</strong> has a lot of great projects for the future. In addition I would suggest to change one of <strong>MOC</strong> slogans “…with out ever<br />
getting wet”, into “plunge in” and create an experiences where people get into the animals environment:<br />
Tropical reef<br />
Almost every person in the world is fascinated by the beautiful<br />
and stunning habitat of tropical reefs. Not exactly a new idea but<br />
artificial tropical reefs where visitors can swim along fish and<br />
corals are extremely popular around the world. It would fit in<br />
perfectly at <strong>MOC</strong> and strengthen the mission of <strong>MOC</strong>.<br />
Under safe conditions children and adults could, from a sandy<br />
beach, plunge into an artificial coral reef and discover thousand<br />
of colorful fish, from small clown fish to big rays. Corals in all of<br />
the rainbows colors could be explored while snorkelers swim by<br />
sharks only separated by glass.<br />
In an area, with knee high water level, people can walk in<br />
between unharmful stingrays while a staff members educate<br />
about these magnificent fish.<br />
The adventure can also be combined with SeaWalking, diving<br />
courses etc.<br />
In addition an aviary can be placed on top of part of the reef and<br />
visitors can stroll along aquatic birds of Hawaii.<br />
Photo top: https://www.flickr.com/photos/kudumomo/2649718708
Portfolio<br />
The most exciting part of my job is managing projects from the first post-its in a brainstorming to the first<br />
visitors set food in a new animal habitat. In the following projects I have managed and coordinated every<br />
aspect in the process of fundraising, building design and construction, outreach, visitor experience etc.<br />
The rainforest – opened 2015<br />
210 m 2 lush walk through rainforest with crocodile and<br />
mangrove exhibit. Large under water viewing areas with fish,<br />
turtles and different amphibians.
The Venom Lab – opened 2015<br />
Incorporated into the pyramid in the Desert this secret lab is<br />
an exhibition that tells the story about how venom from<br />
animals are used in the medical industry. Animals represented<br />
in the exhibit have contributed with components from their<br />
venom to create pain relievers, diabetes medicine, sedations<br />
and more.
The Desert – opening 2017<br />
Exhibits are incorporated into an Egyptian styled theme so<br />
people are in no doubt. They are in a desert. A pyramid<br />
dominates the room. On the outside it functions as a<br />
“theatre” and on the inside exhibits are made underneath it.
Komodo<br />
Terrariet houses two specimens of the largest lizard on earth.<br />
The setting in the new Komodo house will replicate the<br />
landscape found in Komodo National Park and beside dragons<br />
house local flora and fauna.<br />
Giant snakes<br />
Reticulated python and the Green Anaconda. The two snakes<br />
competing in being the largest snake in the World. The retic<br />
gets up to 10 meters in length. The Anaconda a bit shorter but<br />
much more heavy. Looking at each other from opposite<br />
exhibits the animals compete in length and weight on<br />
interactive screens.<br />
Other projects managed: New kitchen, exhibits with local reptiles and amphibians, office buildings, etc.
Contact<br />
Thank you very much for your interest in my application for the position as Exhibit Design Project Manager. I will be<br />
looking forward to hearing from you.<br />
Yours Sincerely<br />
Director – Terrariet<br />
Tel.: +45 24 47 65 67<br />
E-mail: mojoe04@gmail.com<br />
Skype: mojoe04@gmail.com