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Joint Strategic Plan on Intellectual Property Enforcement<br />

SECTION 3<br />

11. Expand and Enhance the Use of<br />

Post-Entry Audits.<br />

Law enforcement officials use informed compliance<br />

site visits as one tool to help prevent the recurrence of<br />

IPR violations. These site visits are designed to have a<br />

deterrent effect.<br />

Over the past ten years, the Federal Government’s<br />

approach of providing stakeholder audit assistance<br />

related to IP compliance has evolved greatly. Early on,<br />

engagements included evaluating and testing internal<br />

controls over IPR, providing importers with informed<br />

compliance and ways to strengthen internal controls,<br />

and quantifying identified infringements through a<br />

review of books and records for potential penalty<br />

action. The audits, while beneficial, were resourceintensive<br />

investments.<br />

In 2012, CBP piloted the IPR Strike Unit (ISU) as an<br />

efficient collaboration among DHS partners to target<br />

and address violations shortly after importation, before<br />

or during the detention phase. ISU engagements have<br />

largely replaced full post hoc IP audits because they<br />

are more collaborative, focused, and efficient. The<br />

most successful elements of the full audit model were<br />

maintained and enhanced under the ISU program.<br />

Recently, CBP expanded the site visits to: (1) survey<br />

some repeat offender companies to inform them of their<br />

responsibilities with respect to compliance with IPR laws<br />

and regulations; (2) obtain an understanding of their<br />

importing practices related to IPR; and (3) determine<br />

if there are factors that may require further CBP<br />

consideration. This is an efficient way to assess risk and<br />

determine which companies warrant further action.<br />

As interdiction methods and educational efforts<br />

continue to evolve, the use of post-entry audits via site<br />

visits with informed compliance remains a valuable tool<br />

to both help deter future violations and enable stronger<br />

enforcement actions if the violations are repeated.<br />

Additional procedures, including issuance of post-entry<br />

IPR penalties, may provide law enforcement with even<br />

greater tools to secure future compliance.<br />

ACTION NO. 3.19: Evaluate the effectiveness of<br />

ISU in deterring IPR violations. CBP will examine<br />

the benefits of ISUs and surveys, and other<br />

possible real-time procedures, in contributing<br />

to the agency’s ability to effectively assess risks<br />

and deploy resources in a targeted, efficient<br />

manner. CBP will recommend such expansion or<br />

enhancement of post-entry audit procedures as<br />

appropriate based on the results of this review.<br />

ACTION NO. 3.20: Study options for<br />

reinforcing post-entry IPR penalties. Within<br />

two years of the issuance of this Plan, CBP will<br />

evaluate options for enhancing the deterrent<br />

effect of post-entry penalties. As part of this<br />

evaluation, CBP will examine the current usage<br />

and effectiveness of penalties to determine if<br />

they should be strengthened. In addition to<br />

offering options for prospectively strengthening<br />

post-entry penalty administration, CBP will<br />

report on the deterrent value of: (1) assessing<br />

penalties versus issuing warnings for a first<br />

violation; and (2) assessing escalating penalties<br />

on repeat violators, even if the second and<br />

subsequent violations are not to the same<br />

product or mark as in the first violation.<br />

B. WORKING GLOBALLY: CUSTOMS EFFORTS<br />

TO CURB THE MOVEMENT AND TRADE OF<br />

COUNTERFEIT AND PIRATED GOODS AROUND<br />

THE WORLD.<br />

Effective and efficient customs administrations are vital<br />

for the economic, social, and security development of<br />

nations around the world. Customs administrations play<br />

a critical role in trade facilitation and revenue collection,<br />

serving as one of the most important sources of revenue<br />

for most countries. 26 However, customs administrations<br />

also have a unique observation position: they are at the<br />

crossroads between fair trade, the economy, fiscal and<br />

budget issues, crime interdiction, and environmental<br />

concerns, to name but a few.<br />

As key border agencies, the customs administrations’<br />

growing role in providing community protection and<br />

national security—by securing the supply chain from<br />

prohibited or unsafe imports, and in turn, denying<br />

the flow of illicit proceeds to producers and importers<br />

of counterfeit and pirated products—can make a<br />

major contribution to enhancing overall national<br />

competitiveness. Investors take note of markets where<br />

customs administrations result in the efficient delivery<br />

of high quality goods to market and the exclusion<br />

of substandard, illicit goods from competition with<br />

legitimate goods. Trading partners, likewise, rely on<br />

customs administrations to fulfill faithfully the terms<br />

106

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