ENFORCEMENT
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Joint Strategic Plan on Intellectual Property Enforcement<br />
SECTION 3<br />
11. Expand and Enhance the Use of<br />
Post-Entry Audits.<br />
Law enforcement officials use informed compliance<br />
site visits as one tool to help prevent the recurrence of<br />
IPR violations. These site visits are designed to have a<br />
deterrent effect.<br />
Over the past ten years, the Federal Government’s<br />
approach of providing stakeholder audit assistance<br />
related to IP compliance has evolved greatly. Early on,<br />
engagements included evaluating and testing internal<br />
controls over IPR, providing importers with informed<br />
compliance and ways to strengthen internal controls,<br />
and quantifying identified infringements through a<br />
review of books and records for potential penalty<br />
action. The audits, while beneficial, were resourceintensive<br />
investments.<br />
In 2012, CBP piloted the IPR Strike Unit (ISU) as an<br />
efficient collaboration among DHS partners to target<br />
and address violations shortly after importation, before<br />
or during the detention phase. ISU engagements have<br />
largely replaced full post hoc IP audits because they<br />
are more collaborative, focused, and efficient. The<br />
most successful elements of the full audit model were<br />
maintained and enhanced under the ISU program.<br />
Recently, CBP expanded the site visits to: (1) survey<br />
some repeat offender companies to inform them of their<br />
responsibilities with respect to compliance with IPR laws<br />
and regulations; (2) obtain an understanding of their<br />
importing practices related to IPR; and (3) determine<br />
if there are factors that may require further CBP<br />
consideration. This is an efficient way to assess risk and<br />
determine which companies warrant further action.<br />
As interdiction methods and educational efforts<br />
continue to evolve, the use of post-entry audits via site<br />
visits with informed compliance remains a valuable tool<br />
to both help deter future violations and enable stronger<br />
enforcement actions if the violations are repeated.<br />
Additional procedures, including issuance of post-entry<br />
IPR penalties, may provide law enforcement with even<br />
greater tools to secure future compliance.<br />
ACTION NO. 3.19: Evaluate the effectiveness of<br />
ISU in deterring IPR violations. CBP will examine<br />
the benefits of ISUs and surveys, and other<br />
possible real-time procedures, in contributing<br />
to the agency’s ability to effectively assess risks<br />
and deploy resources in a targeted, efficient<br />
manner. CBP will recommend such expansion or<br />
enhancement of post-entry audit procedures as<br />
appropriate based on the results of this review.<br />
ACTION NO. 3.20: Study options for<br />
reinforcing post-entry IPR penalties. Within<br />
two years of the issuance of this Plan, CBP will<br />
evaluate options for enhancing the deterrent<br />
effect of post-entry penalties. As part of this<br />
evaluation, CBP will examine the current usage<br />
and effectiveness of penalties to determine if<br />
they should be strengthened. In addition to<br />
offering options for prospectively strengthening<br />
post-entry penalty administration, CBP will<br />
report on the deterrent value of: (1) assessing<br />
penalties versus issuing warnings for a first<br />
violation; and (2) assessing escalating penalties<br />
on repeat violators, even if the second and<br />
subsequent violations are not to the same<br />
product or mark as in the first violation.<br />
B. WORKING GLOBALLY: CUSTOMS EFFORTS<br />
TO CURB THE MOVEMENT AND TRADE OF<br />
COUNTERFEIT AND PIRATED GOODS AROUND<br />
THE WORLD.<br />
Effective and efficient customs administrations are vital<br />
for the economic, social, and security development of<br />
nations around the world. Customs administrations play<br />
a critical role in trade facilitation and revenue collection,<br />
serving as one of the most important sources of revenue<br />
for most countries. 26 However, customs administrations<br />
also have a unique observation position: they are at the<br />
crossroads between fair trade, the economy, fiscal and<br />
budget issues, crime interdiction, and environmental<br />
concerns, to name but a few.<br />
As key border agencies, the customs administrations’<br />
growing role in providing community protection and<br />
national security—by securing the supply chain from<br />
prohibited or unsafe imports, and in turn, denying<br />
the flow of illicit proceeds to producers and importers<br />
of counterfeit and pirated products—can make a<br />
major contribution to enhancing overall national<br />
competitiveness. Investors take note of markets where<br />
customs administrations result in the efficient delivery<br />
of high quality goods to market and the exclusion<br />
of substandard, illicit goods from competition with<br />
legitimate goods. Trading partners, likewise, rely on<br />
customs administrations to fulfill faithfully the terms<br />
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