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Office of the Intellectual Property Enforcement Coordinator<br />

6. Enhance Customs Recordation Systems and<br />

Public-Private Collaboration on Information<br />

Collection.<br />

One of the unique aspects of combating trade in<br />

counterfeit and pirated goods is that it requires close<br />

partnership and coordination with the private sector<br />

whose rights are exploited to the detriment of the affected<br />

businesses, consumers, and national interests alike.<br />

Customs enforcement officials rely on product<br />

information data to identify illicit merchandise shipped<br />

into the United States. Without thorough, accurate, and<br />

appropriately submitted product information, officers<br />

examining incoming containers cannot effectively<br />

differentiate genuine articles from counterfeits. CBP<br />

prioritizes enforcement of IP that has been recorded<br />

through the Intellectual Property Rights e-Recordation<br />

(IPRR) application (FIG. 50), which is done after<br />

they have been registered with the U.S. Patent and<br />

Trademark Office (USPTO) or the U.S. Copyright Office. 14<br />

The information submitted by the rights holder through<br />

the e-recordation process is one of the most valuable<br />

tools CBP has for making infringement determinations.<br />

With today’s voluminous and fast-moving global<br />

trade, it is important that law enforcement continue to<br />

enhance its means of foiling ever-changing illicit trade<br />

practices. Federal law enforcement will never be able to<br />

seize its way out of the problem alone. Rather, effective<br />

IP enforcement must include tools and resources to<br />

identify and interdict counterfeit and pirated goods,<br />

and investigate and prosecute those who traffic in<br />

them. The need for industry support has evolved<br />

from strictly aiding in infringement determinations to<br />

serving as tactical partners alongside Federal agencies.<br />

Working in partnership with the private sector, Federal<br />

law enforcement officials are able to leverage industry<br />

knowledge and expertise to improve enforcement efforts.<br />

No one knows how a product is being imitated<br />

better than the rights holder. Industry has access to<br />

established platforms for sharing this intelligence with<br />

Federal law enforcement. 15 Collaborating and sharing<br />

appropriate information with industry stakeholders gives<br />

law enforcement a more complete picture of the trade<br />

environment. Leveraging data from additional sources<br />

leads to more comprehensive risk profiles, better<br />

risk segmentation, and more actionable intelligence.<br />

Furthermore, the intelligence gained allows agencies<br />

like CBP and ICE to better utilize targeting capabilities,<br />

detect bad actors earlier in the supply chain, respond<br />

to risks on a real-time basis, and anticipate new threats<br />

before they fully emerge.<br />

CBP’s online IPRR recordation application invites,<br />

though it does not require, trademark and copyright<br />

FIG. 50: Intellectual Property Rights e-Recordation (IPRR) Application<br />

SECTION 3<br />

101

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