Mariquita Book - mk2

We were always keen at Classic Boat to create covers that had an
impact. By 2014 we were happy with our new design and logo,
and it’s always a sign of true confidence when you can cover up
the magazine’s name albeit partially. It’s a confidence trick on
the reader to leave out so much type but with Mariquita under
full sail it looked like she was jumping off the page.
Dan Houston
Editor, Classic Boat
When you are putting a boat like Mariquita on the cover, you
want to get it right. Of course, we work hard on every Classic
Boat cover. Often they go through endless permutations, with
different boats, different angles, different words … but boats
like Mariquita don’t come around too often. This was the
first time in a while that we’d had real access to the yacht.
The quality of photography was not a problem. Those lines
are remarkably kind on the lens. But which image to choose
of one of the world’s most photographed boats? The image
we chose – one of quite a few options on the table, as I recall
– captures the thrill of seeing her under full sail, and we felt
it said more to our readers about what the magazine was
about that month than even the Classic Boat logo. It would
be a marketing mistake to obscure the logo in its entirety,
but Mariquita’s topsails made up in abundance for anything
missed in typography. This October cover of Classic Boat was
a special edition for distribution through the Med in which
Mariquita is well known.
Peter Smith
Senior Art Editor, Classic Boat
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