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Paintball-TV Sponsorship information 2017

Herzlich Willkommen, welcome, bienvenue… PAINTBALL-TV.net specializes in the live broadcast of the Tournament Paintball scene. In 2016 there was live webcasting two match days of the DPL East Division of the District League (Bezirksliga), DPL National League (Landesliga), one match day of DPL Regional League and two match days of the North Division of the DPL 3rd State League (Bundesliga) were broadcast live via webcast. As the first webcast team, also on an international level, we were first to broadcast a Woodland BigGame live via webcast in 2015. We thereby set a new standard in terms of the medial processing of paintball! Here you can read the current evaluation of our season 2016 and get an insight into the season 2017! For suggestions, constructive criticism and questions we are always open and will be happy at any time under info@paintball-tv.net available! With colorful greetings Your PAINTBALL - TV- team

Herzlich Willkommen, welcome, bienvenue…
PAINTBALL-TV.net specializes in the live broadcast of the Tournament Paintball scene. In 2016 there was live webcasting two match days of the DPL East Division of the District League (Bezirksliga), DPL National League (Landesliga), one match day of DPL Regional League and two match days of the North Division of the DPL 3rd State League (Bundesliga) were broadcast live via webcast. As the first webcast team, also on an international level, we were first to broadcast a Woodland BigGame live via webcast in 2015. We thereby set a new standard in terms of the medial processing of paintball!
Here you can read the current evaluation of our season 2016 and get an insight into the season 2017!

For suggestions, constructive criticism and questions we are always open and will be happy at any time under info@paintball-tv.net available!

With colorful greetings

Your
PAINTBALL - TV- team

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PAINTBALL-<strong>TV</strong><br />

your paintball streaming channel<br />

<strong>Sponsorship</strong> <strong>information</strong> <strong>2017</strong><br />

What is <strong>Paintball</strong><br />

The business <strong>Paintball</strong>-<strong>TV</strong><br />

Products, services<br />

Coverage analysis<br />

Types of sponsorship<br />

1


FACTS<br />

• More than 3.900 likes on Facebook …<br />

… up to 2<br />

• More than 850 YouTube channel subscribers …<br />

• More than 5.000 views of top videos on YouTube …<br />

• Up to 2.500 viewers on the match day …<br />

• More than 2.900.000 seasonal contacts at …<br />

• Up to 22.000 seasonal meetings …<br />

13a<br />

14<br />

… up to 15.000 Views<br />

per month!<br />

13 13a<br />

14<br />

… almost 10.000 users<br />

per season!<br />

2


240 videos!<br />

… more than 116.000 clicks<br />

on YouTube!<br />

14a 15<br />

15a<br />

… almost 1.200 follower<br />

on livestream.com!<br />

… more than 200.000 unique users<br />

per season on match days!<br />

• This is our paintball webcast from Germany!<br />

14a<br />

15<br />

• This is a completely new level of paintball marketing!<br />

• This is <strong>Paintball</strong>-<strong>TV</strong>, this is your Livestream!<br />

… all over the world!<br />

3


CONTENTS<br />

P. 7 1. <strong>Paintball</strong><br />

P. 8 Attractiveness of paintball<br />

P. 9 Course of the game<br />

Limitations<br />

P. 10 Playfields<br />

Marker<br />

P. 11 <strong>Paintball</strong>s<br />

P. 12 Shelters<br />

Injuries in paintball<br />

P. 13 2. Business<br />

What is webcasting?<br />

Corporate structure<br />

P. 14 Goals and Mission<br />

P. 17 3. Products, services<br />

P. 18 Product placement<br />

Placement opportunities<br />

4


P. 19 4. Market<br />

Market review,<br />

the company’s market<br />

position, market<br />

assessment<br />

P. 22 5. Quantitative, qualitative<br />

and territorial range<br />

2012 - 2016<br />

livestream.com<br />

P. 24 Facebook<br />

P. 25 Youtube<br />

P. 26 Qualitative range<br />

P. 28 Territorial range<br />

of livestream.com<br />

in 2016<br />

P. 30 6. <strong>Sponsorship</strong><br />

General <strong>information</strong><br />

on sponsorship<br />

Types of sponsorship<br />

P. 32 7. Sponsors<br />

P. 35 Contacts<br />

5


6


1. PAINTBALL<br />

<strong>Paintball</strong> appeared at the beginning of the 1980s in the US, and<br />

has been played in Germany since early 1990s. Today paintball<br />

has higher growth in popularity in the world than any other<br />

types of recreational and team sport. More than 14 million people play<br />

it in the US, so paintball comes third among the recreational and team<br />

mass sports, leaving snowboarding behind. The number of paintball<br />

admirers is growing in Germany too. If in mid 1990s you one still had to<br />

look for paintball facilities like a needle in a haystack, then in 2007 there<br />

were already more than a hundred of them, and this growth is not stopping.<br />

Today there are more than 20 indoor and outdoor paintball fields in<br />

Berlin and its suburbs alone.<br />

No distinction is often made in Germany between sporting “paintball“<br />

and “gotcha“, although there is a substantial difference between the<br />

two games. The name Gotcha originates from the English phrase “I’ve<br />

got you”.<br />

Gotcha paintball is usually played on a natural terrain or in a wooded area.<br />

The terrain itself with its natural features serves as a playfield. A field for a<br />

sportive paintball, on the contrary, looks like a football pitch fenced with a<br />

net, with inflatable or wooden structures on it. In this type of paintball the<br />

players wear multicolour clothing and coloured equipment. No camouflage<br />

is needed here, as the combat goes much quicker due to the small size of the<br />

playing field. The goal of the game is to capture the flag.<br />

A gotcha paintball game is based on a particular scenario, for example, you<br />

have to reach the flag or capture the enemy base. Of course, the players prefer<br />

camouflage clothing in order to blend into surroundings and avoid being<br />

sighted by the opponent. This often leads to a public opinion that this sport<br />

is practiced by members of ultra-right military sport clubs or - which is a<br />

complete nonsense - by nazis. The one who had a shot at paintball knows:<br />

“It is not so!” Lawyers and doctors, officials and police officers, students<br />

and fire fighters, craftsmen and many others go to the field and it is evi-<br />

7


dent that no membership in military sports clubs has<br />

anything to do with it!<br />

In each sport the clothing is chosen on the basis of its<br />

usefulness and practicality. “Rambos” and “lone wolfs”<br />

have a hard time playing because teamwork is important<br />

and necessary here too. Both gotcha and sporting<br />

paintball are primarily team sports. For the recent nearly<br />

25 years the admirers of both paintball types in Germany<br />

have created different amateur and professional leagues,<br />

such as, for example, the German <strong>Paintball</strong> League,<br />

which unites more than 300 teams competing with each<br />

other for championship. Thus gotcha paintball is, to put it<br />

in crude terms, a modern version of cops and robbers. In<br />

Germany gotcha paintball is also called Woodland.<br />

Attractiveness of paintball<br />

<strong>Paintball</strong> is a unique combination of sport, entertainment<br />

and action. Two things make paintball attractive: first,<br />

almost endless number of variations and, second, dynamism<br />

of the game. Because all the players simultaneously<br />

move on the field, many line-ups emerge that rapidly replace<br />

one another. For example, a situation, when at the beginning<br />

of the battle one team gains a clear advantage over the<br />

other due to successful placement of the players, can rapidly<br />

change to the opposite if, for example, one of the opponents<br />

unexpectedly manages to reach a strategically important<br />

shelter.<br />

It is only in a team that the players can play in full force and<br />

win. At the same time each of them has to keep an eye on the<br />

whereabouts of the enemy and of the other team members<br />

from his shelter and implement the joint tactical plan, sending<br />

voice and sign signals.<br />

8


Course of the game<br />

The goal of the game is to capture the flag that is usually<br />

located at the opponent‘s base and to deliver it to one‘s<br />

own base. Two teams with three, five or seven members<br />

in each enter the combat in a playfield fenced with a<br />

net. In order to limit the freedom of movement of the<br />

opponent and obstruct his actions, each player is armed<br />

with a marker – a paintball gun which shoots balls with<br />

paint. The field has multiple obstacles of different shape<br />

that serve as shelters for the players and a cover from<br />

the shots. Under their cover the players can also move<br />

along the field unseen by the opponents. The teams begin<br />

their movement simultaneously from the opposite<br />

ends of the field running from the base to the nearest<br />

shelters.<br />

Each player whose clothing or equipment has been<br />

marked with a ball, leaves the game immediately.<br />

The hit counts if the ball leaves a visible stain of<br />

paint after it explodes. If one of the players succeeds<br />

in bringing the enemy flag to his base and remain<br />

“untouched”, it means that his team has won and the<br />

game has ended. The usual duration of the game is<br />

5-10 minutes.<br />

Limitations<br />

Everyone can play paintball. The only condition<br />

in Germany (unlike other European countries) is<br />

reaching the age of 18. There is no division by age<br />

or gender. All you need is the equipment which you<br />

can hire at every field, good reflexes and understanding<br />

of the partner, and, above all, the team spirit.<br />

In the end, only teams win in paintball.<br />

9


Playfields<br />

Playing paintball is forbidden in public places. But currently there are<br />

countless numbers of playfields and halls in Germany. There are strict<br />

requirements to their equipping and thus they are fully safe for the players.<br />

The easiest way to find out where the closest paintball facility is located is<br />

on the websites www.pbhub.de/atlas/ and www.paintball-piloten.de. Besides,<br />

all the addresses of the open fields and halls can usually be found in the<br />

centre of „Gotcha!“ magazine.<br />

Marker<br />

A marker is a pneumatic gun loaded with paintballs. Its name comes from<br />

the English word „to mark“ as this weapon allows you to virtually leave a<br />

mark on your opponent.<br />

10<br />

Compressed air or carbon dioxide<br />

is used as the working gas,<br />

although the latter is less recommended<br />

for environmental reasons.<br />

In Germany paintball guns<br />

or markers fall under the provisions<br />

of the Law on Weapon Storage,<br />

no license is needed for their<br />

purchase and storing, so individuals<br />

aged 18 or higher can buy markers<br />

in licensed shops. Every model<br />

sold in Germany must be certified by<br />

the Federal Institute of Physics and<br />

Metrology (Physikalisch-Technische<br />

Bundesanstalt – PTB) and have the<br />

so-called “F-brand” (letter F inscribed<br />

in a pentagon), a stamp of the seller<br />

and of the calibre on it. If the marker<br />

lacks those brands because it<br />

was privately brought in from<br />

abroad, its use in Germany is


illegal. In Germany the muzzle energy of a weapon that doesn’t require a<br />

license to be purchased or stored must not exceed 7.5 joules, which is equivalent<br />

to the discharge speed of about 65 m/s.<br />

Marker handling is regulated with special norms. For example, it is forbidden<br />

to transport the markers that are “ready for firing” outside the allowed<br />

places (playfields). You can find more detailed <strong>information</strong> in the current<br />

version of the German Law on Weapon Storage.<br />

<strong>Paintball</strong>s<br />

The most important element of<br />

the equipment besides the mask<br />

and the marker are, of course, the<br />

paintballs. Such a ball consists of<br />

the shell and the filler. The shell<br />

is made of gelatine and the filler<br />

is the mixture of food colourant,<br />

potato starch, vegetable oil and<br />

water. The detailed contents are<br />

a big secret of any manufacturer.<br />

<strong>Paintball</strong>s are completely environmentally<br />

safe and fully degradable<br />

in nature. There is no trace of them<br />

left in two weeks under normal<br />

weather conditions.<br />

As paintballs are made of natural<br />

materials, so they are characterised<br />

by high sensitivity. For their storage it is necessary to maintain the constant<br />

room temperature from 18 to 22 degrees Celsius. <strong>Paintball</strong>s must not be left<br />

under the sun or, the more so, be kept in a fridge or a freezer. It is necessary<br />

to protect them from humidity and significant temperature swings. Calibre<br />

68 is considered to be ideal for paintballs, but there exist deviations from<br />

67th to 69th, as well as differences in the mass of a ball depending on its<br />

contents and manufacturing technology.<br />

11


Shelters<br />

All kinds of objects can serve as shelters, for example, car tires, trays, trees,<br />

furniture, walls or bags with sand put on one another. However during<br />

tournaments well proven inflatable shelters (SupAir), i.e. plastic bunkers of<br />

different colours and shapes (a cone, a cylinder, a prism, etc.) filled with air,<br />

are mostly used. They usually have a heavy bottom part and are fixed on the<br />

field with hooks or small sandbags.<br />

Injuries in paintball<br />

Let’s put it this way: crossing the road is a more dangerous job! The research<br />

done in the US has shown that the injury probability in paintball is 0.3<br />

per 1000 people a year, which allows considering it one of the safest sports<br />

in the world. As a comparison: 33 people per thousand get injured annually<br />

when crossing the street.<br />

Special attention is given to safety in paintball. The players are allowed to go<br />

to the field only if they wear a special paintball mask and the necessary protective<br />

clothing. The mask is<br />

mainly aimed at protecting<br />

the eyes and other sensitive<br />

areas of the face. At first<br />

there can be a burning sensation<br />

after a hit but there<br />

will be no real pain. In the<br />

worst possible case there<br />

can sometimes be a bruise.<br />

The referees see that the<br />

rules of the game and the<br />

safety requirements are<br />

observed. Besides, the<br />

playfield is fenced with a<br />

net, so that no paintball<br />

would ever go outside.<br />

12


2. BUSINESS<br />

What is webcasting?<br />

Live stream webcasting is a system of transmitting audio and video materials<br />

made in the style of radio and <strong>TV</strong> programmes via the Internet. There<br />

exist such webcasting types as Video On-Demand and Live WebCast and<br />

it should be noted that due to a broad range of opportunities to organise<br />

interaction with the audience (for example, as a video conference) Live<br />

WebCast has an obvious advantage over traditional radio and <strong>TV</strong>.<br />

Profitability of webcasting as compared with the traditional<br />

<strong>TV</strong> broadcasting is based on significantly lower production<br />

costs, innovative technologies, clear target<br />

group orientation of the transmitted content<br />

and, thus, the content quality assurance. In<br />

this case you can be sure that the attracted<br />

audience, although it will not be as broad,<br />

will be more attentive than the audience of<br />

the traditional radio and <strong>TV</strong>!<br />

Corporate structure<br />

The <strong>Paintball</strong>-<strong>TV</strong> company was founded by<br />

Thomas Liebner (born in 1978, entrepreneur,<br />

Berlin) in Berlin on 11th June 2011 as an independent<br />

project. The business activity of<br />

the company began on 30th June 2011. The<br />

<strong>Paintball</strong>-<strong>TV</strong>.net company originally developed<br />

and implemented live webcasts<br />

of DPL (German <strong>Paintball</strong> League) East<br />

from Greater Berlin tournaments,<br />

which took place in the <strong>Paintball</strong><br />

Rockstar Arena in Garzau. Since<br />

that time, we have continued to<br />

evolve into an independent service<br />

13


provider for paintball webcasts further within the<br />

paintball scene. In 2016 there was live webcasting<br />

two match days of the DPL East Division of the<br />

District League (Bezirksliga), DPL National League<br />

(Landesliga), one match day of DPL Regional League<br />

and two match days of the North Division of<br />

the DPL 3rd State League (Bundesliga) were broadcast<br />

live via webcast. As the first webcast team,<br />

also on an international level, we were first to<br />

broadcast a Woodland BigGame live via webcast in 2015. We<br />

thereby set a new standard in terms of the medial processing of paintball!<br />

Additionally, we have had the opportunity to broadcast selected free events.<br />

The www.<strong>Paintball</strong>-<strong>TV</strong>.net also has a YouTube channel where it publishes<br />

several podcasts for each match day, which are used for rewatching, analysis<br />

or just to fill in time between webcasts. <strong>Paintball</strong>-<strong>TV</strong>.net is also present on<br />

Facebook, Twitter, Instagram and Google+.<br />

The company is headed by Thomas Liebner, CEO. The staff of the company<br />

will be increased since 1st January <strong>2017</strong> in order to meet the planned<br />

expansion objectives. The company owns offices, production facilities and<br />

warehouses in Berlin. The accounting records are kept by the CEO with the<br />

help of a modern IT application and supervised by two employees.<br />

Goals and Mission<br />

Our mission is to support the development of sporting paintball!<br />

We intend to use our activities (in marketing, public relations and dayto-day<br />

cooperation with the paintball community) to promote sporting<br />

paintball as a sport that deserves public recognition and to strengthen its<br />

positions. For this purpose, in <strong>2017</strong> we will continue to develop the <strong>Paintball</strong>-<strong>TV</strong>.net<br />

project in order to provide the highest standards of broadcasting<br />

quality via one of the latest systems – Live Webcasting. Were envisaged<br />

the concept <strong>Paintball</strong>-<strong>TV</strong>.net in <strong>2017</strong> across Europe, both in tournament, as<br />

well as to establish in the Woodland area. Since 2015 there will appear an<br />

14


opportunity to organize mobile webcasting of paintball tournaments taking<br />

place on all the territory of Germany, in the neighbouring European states<br />

and, in the long term, all over the world.<br />

For that purpose, a new concept of HD broadcasting will be implemented<br />

in 2015, which will allow us to offer a service of organizing mobile HD<br />

webcasting of paintball competitions. This modernisation of the infrastructure<br />

will help us to conform to the international standards in professional<br />

broadcasting technologies, increase our customer orientation and<br />

thus become even more attractive for our chosen target audience, which<br />

will make us unique and, therefore, competitive on the global market. In<br />

addition to that, we offer appropriate individual sponsorship strategies<br />

that allow us to regulate the reach for our sponsors, providing maximum<br />

attention to them.<br />

Our own self-developed concept of the <strong>Paintball</strong>-<strong>TV</strong>.net streaming channel<br />

is implemented by a permanent freelance team. The concept is justified<br />

due to the active promotion of paintball topics by the players in the<br />

public space and on the whole due to the constant increase in the number of<br />

admirers of this sport in Germany and its transformation into a mass one.<br />

The company needs additional<br />

capital for further growth and better<br />

foothold in the market. That’s<br />

why the founders keep looking for<br />

new active sponsors.<br />

The company proceeds from the<br />

basic assumption that in <strong>2017</strong> it<br />

will achieve a 100% quantitative<br />

increase of the market share and a<br />

50% quality increase as compared<br />

with the current market situation.<br />

You will find more detailed <strong>information</strong><br />

about sponsorship opportunities<br />

on page 17 or page 30!<br />

15


16


3. PRODUCTS,<br />

SERVICES<br />

Product placement<br />

The company offers the following placement opportunities for your brand:<br />

a) ad blocks<br />

b) presentation of the product during<br />

streaming broadcast<br />

c) product placement on the anchors<br />

and near them<br />

d) banner advertising in the background<br />

behind the anchors<br />

e) field banners<br />

f) prize drawing<br />

g) placing the logo over the<br />

broadcasted picture<br />

h) website: affiliate link, banner ads<br />

with URL, LayerAd<br />

i) Youtube: a podcast of the broadcast<br />

with the advertising content in it<br />

j) Facebook: sponsor link and reference<br />

k) streaming channel: reference and link<br />

17


The products described in paragraphs a) – h) are widely known and proven<br />

marketing practices that are in fact taken from the usual marketing strategies.<br />

The products described in paragraphs j) – k) are uniquely provided by<br />

<strong>Paintball</strong>-<strong>TV</strong>.net.<br />

The range of our services covers all the requirements of companies to<br />

adequately promote their products. The concept introduced allows bringing<br />

<strong>information</strong> directly to the homes of paintball admirers, who keep growing<br />

in numbers. Besides, another advantage of our product is that we offer a<br />

concept that is unique in format and innovative for the paintball segment,<br />

which is unparalleled in Europe.<br />

Placement opportunities<br />

The company offers various opportunities for adequate promotion of your<br />

products. Significant advertising exposure potential is mainly created<br />

among the German paintball players by the beginners and amateurs. It has<br />

also been noted that professional promotion of brands and non-intrusive,<br />

personalized support from the anchors during the live streaming has a significant<br />

influence on the buyers’<br />

decision making and behaviour.<br />

18<br />

No other company has used the<br />

opportunity to place the advertising<br />

content into the podcasts<br />

on YouTube before. Thus it is<br />

guaranteed that the advertising<br />

included into live streaming<br />

will provide the longest<br />

sustainable effect in attracting<br />

new customers.<br />

The demand is closely<br />

connected with the market<br />

situation, which is described<br />

in detail below, in section 4.


4. MARKET<br />

Market review, the company’s<br />

market position, market assessment<br />

Broadcasting industry in Germany is very poorly developed<br />

as compared with the neighbouring states and the US. There<br />

are almost no broadcasts or regular <strong>TV</strong> programmes with<br />

broad range of <strong>information</strong> about paintball on public <strong>TV</strong><br />

channels.<br />

Furthermore, there is no other company in Germany, which<br />

independently focuses on live paintball webcasts, let alone<br />

the subject of live paintball via webcasts! According to a<br />

target group-specific survey conducted by Tristan Dransmann,<br />

deputy editor of the magazine OFFFIELD and published<br />

in that magazine on 3 October 2015, we currently hold a<br />

44.9% share of the German market! (OFFFIELD - magazine<br />

for paintball culture, issue 1/2015, page 64)<br />

19


At the moment such advantageous<br />

market position guarantees the uniqueness<br />

of live webcasts as an advertising<br />

medium and, therefore, gives you an<br />

innovative competitive advantage over<br />

traditional advertising measures.<br />

Constant increase in the number of<br />

regular viewers is confirmed by different<br />

platforms, in particular, Facebook and<br />

YouTube (see the data in section 5) and<br />

shows that the selected target audience<br />

demonstrates a stable growing interest<br />

to products offered by us. We are expecting<br />

up to 2500 visitors on the days of the<br />

events.<br />

Continuous creation and updating during<br />

the season of the constantly changing<br />

and the most innovative “eye catchers”<br />

supplementary to our product guarantees<br />

a stable increase in the number of our<br />

platforms’ users. The number of visitors<br />

of our online platforms is constantly<br />

growing, which is confirmed by statistics.<br />

High audience growth rates allow us to<br />

provide a broad presence of the marketed<br />

brand. A detailed, market analysis of the<br />

financial years 2012 to 2016 can be found on<br />

the following pages. The analysis is based<br />

on our three main platforms and shows the<br />

positive development of the webcast format<br />

as an advertising medium. Our concept<br />

also contains parallel, on-going marketing<br />

channels. We‘d be happy to talk to you about<br />

them personally!<br />

20


21


5. QUANTITATIVE, QUALITATIVE<br />

AND TERRITORIAL RANGE<br />

2012 TO 2016<br />

livestream.com<br />

For live coverage of the tournaments in the Internet uses <strong>Paintball</strong> <strong>TV</strong> since<br />

2011 livestream.com cloud-based radio and video content management<br />

platform. With livestream.com it is possible for us, tournament broadcasts<br />

on the PC in the Internet browser and on mobile devices offer both a live<br />

webcast as well as on-demand video via Livestream App.<br />

In the years 2012 to 2014, the evaluation of the visitor accesses took place<br />

using the integrated video analysis of livestream.com. Here only the playback<br />

time of the transfers was measured. Since 2015, the analysis of visitor<br />

traffic is carried by an external analysis program that allows us an extensive<br />

review of the reach and access times.<br />

5000<br />

Playback time in hours<br />

12000<br />

Visitor Hits total<br />

4000<br />

4.843<br />

10000<br />

11.949 11.833<br />

3000<br />

2000<br />

3.259 3.377<br />

8000<br />

6000<br />

4000<br />

1000<br />

2000<br />

0<br />

2012 2013 2014<br />

0<br />

2015 2016<br />

3500<br />

3000<br />

2500<br />

2000<br />

1500<br />

Illustration 5.1.1 Development of the live stream Illustration 5.1.1 Visitor Hits<br />

accesses according to the Visitors playback Hits time on matchdays for entire Season 2015 – 2016<br />

in the years 2012 – 2014<br />

3.390<br />

22<br />

2.175<br />

1.780


5000<br />

4000<br />

3000<br />

5000<br />

2000<br />

4000<br />

1000<br />

3000<br />

0<br />

2000<br />

1000<br />

0<br />

3500<br />

3000<br />

2500<br />

2000<br />

3500<br />

3000<br />

1500<br />

1000<br />

2500<br />

2000<br />

500<br />

1500<br />

0<br />

1000<br />

500<br />

0<br />

5000<br />

4.843<br />

12000<br />

10000<br />

11.949 11.833<br />

Playback time in hours<br />

8000 Visitor Hits total<br />

In 2016 could be generated on livestream.com 12000<br />

3.259 3.377<br />

6000 alone with the live broadcasts<br />

of the seven game days of the North 4.843 Division 10000of the DPL 3rd State League<br />

4000 11.949 11.833<br />

(Bundesliga), Major League (Oberliga), National 8000 League (Landesliga) and<br />

2000<br />

the District<br />

3.259<br />

League<br />

3.377<br />

(Bezirksliga) total 8721 visitors. Taking the visitor accesses<br />

to 2012 the by us provided 2013 On-Demant 2014 content over 2015 the entire period 2016 of the<br />

6000<br />

0<br />

4000<br />

season 2016 to even 11833 visitors could be generated at this time!<br />

2012 2013<br />

Visitors Hits on matchdays 0<br />

2014<br />

2015 2016<br />

3.390<br />

Visitors Hits on matchdays<br />

2.175<br />

1.780 3.390<br />

1.376<br />

2.175<br />

April<br />

Mai Juni<br />

Juli August September<br />

1.780<br />

1.376<br />

Illustration 5.2 Development of the live stream accesses<br />

April Mai<br />

on match days of the 2016 season<br />

Visitors<br />

Juni<br />

Hits entire<br />

Juli<br />

season<br />

August September<br />

2000<br />

4000<br />

3000<br />

5000<br />

2000<br />

4000<br />

1000<br />

3000<br />

0<br />

2000<br />

1000<br />

0<br />

200000<br />

150000<br />

200000<br />

100000<br />

150000<br />

50000<br />

100000<br />

0<br />

2.799 2.599<br />

Visitors 4.009 Hits entire season<br />

4.009<br />

631 480<br />

1.315<br />

2.799 April 2.599 Mai Juni Juli August September<br />

631 480<br />

1.315<br />

April<br />

Mai Range Juni<br />

on matchdays Juli<br />

August<br />

September<br />

Illustration 5.3 Development of the live stream accesses over 198.646 the<br />

entire period of the 2016 season<br />

Range on matchdays<br />

11.016<br />

8.587 14.918 45.789<br />

198.646<br />

23


5000<br />

4000<br />

3000<br />

5000<br />

2000<br />

4000<br />

1000<br />

3000<br />

0<br />

2000<br />

1000<br />

0<br />

200000<br />

150000<br />

200000<br />

100000<br />

150000<br />

50000<br />

100000<br />

0<br />

50000<br />

0<br />

3000000<br />

2500000<br />

2000000<br />

3000000<br />

1500000<br />

2500000<br />

1000000<br />

2000000<br />

500000<br />

1500000<br />

0<br />

1000000<br />

500000<br />

0<br />

25000<br />

20000<br />

15000<br />

25000<br />

Facebook<br />

Visitors 4.009 Hits entire season<br />

2.799 2.599<br />

Since 2011 uses <strong>Paintball</strong>-<strong>TV</strong> the social media platform Facebook as a marketing<br />

channel additional of our products. The resulting 480 increase in 1.315 interest<br />

4.009 631<br />

users 2.799 and the multiplication of our reach allows us to place our sponsors<br />

April 2.599 Mai Juni Juli August September<br />

even closer to our target group.<br />

631 480<br />

1.315<br />

April Mai<br />

Range<br />

Juni<br />

on matchdays<br />

Juli August September<br />

8.587 11.016 14.918 45.789<br />

2012<br />

2013<br />

2014<br />

2015<br />

2016<br />

8.587 Illustration 11.016 5.4 Development 14.918 of Facebook 45.789hits<br />

2012<br />

on match days of the season 2012 – 2016<br />

2013<br />

2014 2015<br />

Range season<br />

2016<br />

49.035 41.288 147.316<br />

308.825<br />

2012<br />

2013<br />

2014<br />

2015<br />

2016<br />

Youtube-range per season 2012 - 2016<br />

Illustration 5.5 Development of Facebook hits over the<br />

23.691 entire period of the season 201223.413<br />

– 2016<br />

Youtube-range per season 2012 - 2016<br />

18.549<br />

198.646<br />

2.920.566<br />

49.035 41.288 147.316<br />

308.825<br />

2012 2013<br />

2014 2015 2016<br />

21.059<br />

Range on matchdays<br />

Range season<br />

198.646<br />

2.920.566<br />

20.937<br />

10000<br />

20000<br />

5000<br />

15000<br />

24<br />

21.059<br />

23.691 23.413<br />

18.549<br />

20.937<br />

0


3000000<br />

2500000<br />

2000000<br />

1500000<br />

1000000<br />

500000<br />

0<br />

25000<br />

Youtube<br />

Another distribution channel in our marketing strategy is the video platform<br />

49.035<br />

Youtube. This<br />

41.288<br />

platform not only 147.316 gives us the 308.825 scope for further sustainable<br />

spreading our Kontents within our social media strategy, but also<br />

2012 2013<br />

2014 2015 2016<br />

includes innovative ways for their product, to benefit from our content<br />

marketing ideas!<br />

Youtube-range per season 2012 - 2016<br />

2.920.566<br />

20000<br />

15000<br />

21.059<br />

23.691 23.413<br />

18.549<br />

20.937<br />

10000<br />

5000<br />

0<br />

2012<br />

2013<br />

2014<br />

2015<br />

2016<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

Illustration 5.6 Development of the Youtube range since the<br />

creation of the channel (08.2011 to 09.2016)<br />

Facebook: demographic distribution<br />

female<br />

male<br />

41 %<br />

In summary it can be stated that the range of all three channels in the 2016<br />

season yielded a total of 3.151.982 contacts. This gives an average of about<br />

525.330 contacts 23 % per month or season 3183 contacts 23 per % day of the season.<br />

In this result, the contacts of our other social media strategies, as well as<br />

4 %<br />

5 %<br />

extra-seasonal 1 % contacts are not captured with. 1 %<br />

0 %<br />

18 – 24 Jahre 25 – 34 Jahre 35 – 44 Jahre 45 – 54 Jahre<br />

A contact comes into effect when a visitor visits the livestream page, a You-<br />

Tube video viewing or clicking on a Facebook content.<br />

Youtube: demographic distribution<br />

80<br />

70<br />

60<br />

50<br />

63 %<br />

40<br />

30<br />

20<br />

10<br />

0<br />

17 %<br />

10 % 2 %<br />

25


25000<br />

20000<br />

15000<br />

25000<br />

10000<br />

20000<br />

5000<br />

15000<br />

0<br />

10000<br />

21.059<br />

Qualitative range<br />

21.059<br />

23.691 23.413<br />

Youtube-range per season 2012 - 2016<br />

18.549<br />

23.691 23.413<br />

18.549<br />

20.937<br />

20.937<br />

2012 2013 2014 2015 2016<br />

5000<br />

0<br />

50<br />

40<br />

30<br />

50<br />

20<br />

40<br />

10<br />

30<br />

0<br />

20<br />

10<br />

0<br />

80<br />

70<br />

60<br />

50<br />

80<br />

40<br />

70<br />

30<br />

60<br />

20<br />

50<br />

10<br />

40<br />

0<br />

30<br />

20<br />

10<br />

0<br />

2012<br />

Facebook:<br />

2013<br />

demographic<br />

2014<br />

distribution<br />

2015 2016<br />

41 %<br />

Facebook: demographic distribution<br />

female<br />

male<br />

female<br />

23 %<br />

23 %<br />

male<br />

41 %<br />

4 %<br />

5 %<br />

1 %<br />

1 %<br />

0 %<br />

18 – 24 Jahre<br />

25 – 34 Jahre<br />

35 – 44 Jahre<br />

45 – 54 Jahre<br />

23 %<br />

23 %<br />

Illustration 45.7 % Demographic distribution Facebook 2016 5 %<br />

1 %<br />

1 %<br />

0 %<br />

18 – 24 Jahre 25 – 34 Jahre 35 – 44 Jahre 45 – 54 Jahre<br />

Youtube: demographic distribution<br />

Youtube: 63 % demographic distribution<br />

17 %<br />

63 %<br />

10 % 2 %<br />

18 – 24 Jahre 25 – 34 Jahre 35 – 44 Jahre 45 – 54 Jahre<br />

17 %<br />

10 % 2 %<br />

18 – 24 Jahre 25 – 34 Jahre<br />

35 – 44 Jahre<br />

45 – 54 Jahre<br />

Illustration 5.8 Demographic distribution Youtube since creation<br />

of the channel (96.6% male to 4.4% female)<br />

26


27


1,1 %<br />

United Kingdom<br />

Territorial range<br />

Despite the current focus of the<br />

live broadcast to Germany,<br />

<strong>Paintball</strong> <strong>TV</strong> is now perceived<br />

in many countries of<br />

the world. The further<br />

expansion of the<br />

1,2 %<br />

USA<br />

format<br />

WebCast it<br />

will be possible in the<br />

future, the German<br />

<strong>Paintball</strong> Sport adequately<br />

media to communicate<br />

with this innovative and novel<br />

concept, involving with its European<br />

neighbors in our transmission.<br />

By resulting increase in range, we can<br />

actively shape the promotion of the European<br />

<strong>Paintball</strong> Sports.<br />

0,4 %<br />

Netherlands<br />

0,3 %<br />

Belgium<br />

0,7 %<br />

France<br />

S<br />

Illustration 5.9 Territorial range<br />

(livestream.com, 2016)<br />

28


91 %<br />

Germany<br />

dom<br />

0,46 %<br />

Poland<br />

0,9 %<br />

Austria<br />

1,1 %<br />

Switzerland<br />

29


6. SPONSORSHIP<br />

General <strong>information</strong> on sponsorship<br />

• The amount of a sponsorship fee serves the basis for putting into one of<br />

the categories: Major Sponsor, Co-Sponsor, Supporter, Official Partner or<br />

Exclusive Sponsor.<br />

• <strong>Paintball</strong>-<strong>TV</strong>.net cooperates with the press, publishing <strong>information</strong> on the<br />

paintball sport in regional, national and international mass media.<br />

• There are various opportunities for advertising throughout all the days of<br />

the competitions (see the review of sponsorship types).<br />

• In Germany, sponsored services are recognized as a business expense.<br />

Please let your tax adviser consult you on the tax law <strong>information</strong> found<br />

in „§ 4 Abs. 4 EstG“!<br />

Types of sponsorship<br />

Official Partner<br />

You get the right to be referred to as an Official Partner.<br />

Supporter<br />

You get the right to be referred to as a Supporter. There are also opportunities<br />

in it to attractively present you to the audience ensuring due attention<br />

to you.<br />

Co-Sponsor<br />

When you receive the Co-Sponsor status, you also get the right to be<br />

referred to as one on all the platforms. At the same time you enjoy all the<br />

Co-Sponsor benefits. The expected attention of the public makes this offer<br />

highly attractive. The presentation of your brand provides broad coverage<br />

by the mass media.<br />

30


Major Sponsor (Hauptsponsor)<br />

This status gives you the right to be present in the <strong>Paintball</strong>-<strong>TV</strong> project as a<br />

Major Sponsor and be mentioned as a title sponsor on all the <strong>Paintball</strong>-<strong>TV</strong><br />

online platforms. On mutual agreement with other Major Sponsors, the<br />

presence of your brand will be organized in accordance with your wishes.<br />

If possible and if so agreed special placement variants can be implemented.<br />

We will gladly inform you on all the other benefits of the Major Sponsor<br />

status upon request.<br />

Exclusive sponsor (Alleinsponsor)<br />

If you are interested in the Exclusive Sponsor status, please let us know. We<br />

will be glad to inform you personally on the opportunities offered.<br />

31


7. SPONSORS<br />

Exclusive sponsors<br />

Major Sponsors<br />

13a<br />

14<br />

Supporters<br />

13 13a<br />

14<br />

32


Official Partners<br />

14a 15<br />

15a<br />

Information Partners<br />

14a<br />

15<br />

We hope that we could be of interest<br />

to you and we will be happy to<br />

duly present your company with this<br />

unique marketing solution.<br />

33


Thank you for your recommendation<br />

13a<br />

14<br />

13 13a<br />

14<br />

Your Stream for <strong>Paintball</strong>!<br />

34


Contacts<br />

<strong>Paintball</strong>-<strong>TV</strong>.net<br />

Thomas Liebner<br />

Bornholmer Straße 6<br />

D - 10439 Berlin<br />

phone: +49 162 694 26 29<br />

e-mail: info@paintball-tv.net<br />

www.paintball-tv.net<br />

14a 15<br />

15a<br />

Editor<br />

<strong>Paintball</strong>-<strong>TV</strong>, Thomas Liebner, 2016. All rights reserved.<br />

Graphic design and layout<br />

Kay Beißert, Media-Garage, www.media-garage.de<br />

14a<br />

15<br />

Picture Credits<br />

RR-Shots (Regine Raulf), <strong>Paintball</strong>-Shots (Sebastian Prante,<br />

Patrick Ewers, Sandra Goettel), Thobias Dalke,<br />

KNS Photo&Design – Kevin Stolzmann<br />

35


PAINTBALL-<strong>TV</strong><br />

your paintball streaming channel<br />

<strong>Sponsorship</strong> <strong>information</strong> <strong>2017</strong><br />

Follow us:<br />

https://livestream.com/accounts/162021<br />

https://www.youtube.com/user/SmokingballsTv<br />

https://www.facebook.com/<strong>Paintball</strong><strong>TV</strong>

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