KINGSPORT TENNESSEE
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Marketing & Public Relations<br />
The Kingsport Marketing & Public Relations<br />
Department has created various resources<br />
to help get the city message to the public,<br />
whether it’s a road closure, city event or<br />
official news, such as a balanced budget.<br />
The PR Department has also partnered<br />
with local media outlets to help make sure<br />
residents have access to multiple channels<br />
to receive the city’s message.<br />
Main resources include:<br />
Wednesday News of the Week - partnership with TimesNews<br />
Social Media - Facebook<br />
Digital Billboard (on Eastman Rd) - partnership with Lamar Advertising<br />
Newsletter - BMA, staff and special annoumcements<br />
Website - hub for city information<br />
Youtube Channel - created to house all city videos<br />
OneKingsport - Partnership with Chamber, KCVB, and KCS<br />
People Matter More than Products: We want to inform and educate our citizens about city services<br />
by sharing stories through our staff.<br />
Many times, the people behind the city services do their job to the best of their ability and don’t<br />
seek recognition. The City of Kingsport started a new series in August, titled Highlighting Heroes,<br />
and features an employee from one of the many different service departments.<br />
Our hope is that these individuals aren’t seen as just performing their job, but more as an individual<br />
who cares for their city and loves their job. Get to know your city service workers and say thanks to<br />
our everyday heroes behind the service!<br />
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