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KINGSPORT TENNESSEE

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Marketing & Public Relations<br />

The Kingsport Marketing & Public Relations<br />

Department has created various resources<br />

to help get the city message to the public,<br />

whether it’s a road closure, city event or<br />

official news, such as a balanced budget.<br />

The PR Department has also partnered<br />

with local media outlets to help make sure<br />

residents have access to multiple channels<br />

to receive the city’s message.<br />

Main resources include:<br />

Wednesday News of the Week - partnership with TimesNews<br />

Social Media - Facebook<br />

Digital Billboard (on Eastman Rd) - partnership with Lamar Advertising<br />

Newsletter - BMA, staff and special annoumcements<br />

Website - hub for city information<br />

Youtube Channel - created to house all city videos<br />

OneKingsport - Partnership with Chamber, KCVB, and KCS<br />

People Matter More than Products: We want to inform and educate our citizens about city services<br />

by sharing stories through our staff.<br />

Many times, the people behind the city services do their job to the best of their ability and don’t<br />

seek recognition. The City of Kingsport started a new series in August, titled Highlighting Heroes,<br />

and features an employee from one of the many different service departments.<br />

Our hope is that these individuals aren’t seen as just performing their job, but more as an individual<br />

who cares for their city and loves their job. Get to know your city service workers and say thanks to<br />

our everyday heroes behind the service!<br />

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