Information Booklet- Profitable Tradie
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Marketing Checklist<br />
Are your marketing strategies delivering you those profitable jobs you want?<br />
If not your probably missing some of the key elements listed below...<br />
18 Do you have a clearly defined Niche (s) for your business? (e.g. maintenance, commercial, builders, HVAC etc.)<br />
19 Have you got a unique selling proposition?<br />
20 Are you using a systemised referral process?<br />
21 Do you send a regular Newsletter?<br />
22 Do you have a website? And does it capture and convert visitors into clients?<br />
23 Do you have an annual marketing plan that is budget driven?<br />
24 Do you have a compelling guarantee?<br />
25 Are you consistently testing and measuring marketing activities you’re doing?<br />
26 Do you have strategic alliances with partners (e.g. Builders, property managers, real-estate agents, kitchen supplies, other subcontractors)?<br />
27 Are you marketing to your database and do you use email marketing?<br />
28 Are you calculating marketing campaign breakeven points?<br />
29 Do you have a system for nurturing prospects?<br />
30 Are you using multiple tried and tested “Direct Response” marketing strategies for improved lead flow?<br />
31 Do you have a 10 x 10 Marketing Plan which you review and update regularly?<br />
32 Are you distributing Flyers with offers and testimonials?<br />
33 Do you have signage on all your vehicles and have you got site signage on all your sites?<br />
34 Do you have an online marketing strategy (Including AdWords, social media and other online directories)?<br />
35 Do you have a program for servicing work?<br />
Yes/No<br />
(Yes only<br />
if 100% of<br />
the time)<br />
Items to<br />
work on in<br />
the next<br />
90 days<br />
Marketing Total:
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