Jaguar Magazine BLOCKBUSTER – English

PEO PLE
IN CHARGE...
...but there’s nothing
thuggish about his
new villain role in
Jaguar’s latest
advertising campaign
TOM HIDDLESTON
Nationality: English
Age: 34
Job: Actor
Other interests:
Unicef, very
long breakfasts
and old films
Who needs good guys
when evil ones are so
much more entertaining?
During Tom
Hiddleston’s short,
brilliant acting career
his villainous moments
have lingered long in
the mind. His most widely watched and loved role to date
is surely the cunning Norse god Loki in both The Avengers
and Thor film franchises. When you watch this British
actor in these vividly imagined Marvel movies, his dyedblack
hair slicked back, his stare piercing and his
Cheshire cat grin menacing, you know he’s drawing on his
Shakespearean stage background to play a character
adored and feared the world over. These films are based
on comic books, but they’re anything but child’s play. It’s
little surprise, then, that last year Jaguar invited Hiddleston,
now 34, to join the likes of Ben Kingsley and Mark
Strong and star in its Good to be Bad campaign.
Hiddleston’s second film for the campaign was The Art of
Villainy, in which we see him smartly suited and booted
and driving a F-TYPE Coupé out of a subterranean London
car park on his way to an unknown criminal mission. But
this being a classic Hiddleston role there is nothing
remotely thuggish about his villain. His bad guy is a
sophisticate through and through. We meet him listening
to John of Gaunt’s This scepter’d isle speech from Shakespeare’s
Richard II through his car’s audio system. Very
THE BLOCKBUSTER ISSUE j 43