Flip Test 1

Case History:
Increase Sales
Client
Objective
Premiums
Offered
Description
Results
West Bend Mutual Insurance (West Bend, WI)
Increase policies written for the Personal Lines Division - Home and
Highway®
Die cast Indy car, an all-inclusive trip to the Indianapolis 500 including
a private event in European racing karts, and a police escort to the race
Blue Fuel Marketing conceived, implemented, managed, and executed
a comprehensive campaign called Race to Win where insurance agents
were invited to “Get in the Race to Win" - a deluxe racing experience
that culminated with an all-inclusive trip to the Indianapolis 500 for the
top 100 performers. To begin the campaign with a roar, all 1,000 agents
received a custom designed, limited edition, die cast Indy car along
with the program format. Every month thereafter, the campaign was
reinforced with race reminders and the opportunity for agents to track
their status by visiting a custom Race to Win website.
West Bend sales of the Home and Highway® policy hit an all-time
high only 6 months into the campaign and policies written for the year
exceeded their goal by over 300%.
Mukwonago 262.378.5041 | Green Bay 920.826.4663 | bluefuelmarketing.com