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Case History:<br />
Employee Recognition<br />
Client<br />
Objective<br />
Premium<br />
Offered<br />
Description<br />
Results<br />
Humana, Inc. (Green Bay, WI)<br />
Recognize top-performing sales representatives who have achieved<br />
“Leader’s Club” status<br />
Custom-matted and framed hand-painted miniature watercolor images<br />
of the Ritz Carlton Resort and key landmarks of San Diego, CA<br />
Humana offers an incentive travel package to top-performing sales<br />
reps who meet the criteria of “Leader’s Club” status. Approximately<br />
135 sales reps reached this achievement and participated in the trip.<br />
As a special, commemorative gift to help the sales rep remember their<br />
vacation long after it ends, (and to encourage the rep to strive to win<br />
the incentive trip again the following year) Blue Fuel Marketing helped<br />
create custom framed artwork of hand-painted images of the Ritz<br />
Carlton Resort and other key landmarks in San Diego, California, where<br />
their trip was held.<br />
Humana executives reported this was by far the most unique,<br />
sophisticated custom gift they have ever given out and received endless<br />
compliments from the recipients. After seeing the framed artwork, the<br />
Ritz Carlton Resort contacted Blue Fuel Marketing and ordered their<br />
own custom paintings.<br />
Mukwonago 262.378.5041 | Green Bay 920.826.4663 | bluefuelmarketing.com
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