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Case History:<br />
Increase Membership<br />
Client<br />
Objective<br />
Premium<br />
Offered<br />
Description<br />
Results<br />
Waukesha Memorial Hospital/Pro Health Care (Waukesha, WI)<br />
Increase membership of Women’s Health Program<br />
Custom Ceramic Campfire Mug with exclusive M.J. Scandin<br />
“Here’s To Good Women” design and PHC logo<br />
Waukesha Memorial Hospital/Pro Health Care hosts an annual Women’s<br />
Health Open House to promote their women-related health services and<br />
increase membership to their Women’s Health Program – a club designed<br />
to offer special discounts on services to members. Joining the program<br />
costs members $25 annually. Blue Fuel Marketing introduced a strategy<br />
to offer a free custom ceramic Campfire Mug as an incentive to join the<br />
program. We contacted local artist, M.J. Scandin, to create an exclusive<br />
“Here’s To Good Women” design to go alongside the Pro Health Care<br />
logo for a truly unique mug.<br />
The mugs were the “talk of the event” with multiple offers to even<br />
purchase them! However, Waukesha held firm that they could only<br />
be received by becoming a member. Approximately 200 non-current<br />
members attended the event and over 32% joined that day, making<br />
it their most successful Open House to date.<br />
Mukwonago 262.378.5041 | Green Bay 920.826.4663 | bluefuelmarketing.com
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