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Blue Fuel Marketing<br />
is Ignited<br />
Two friends, unlimited creativity, and a vision to change the perceptions of an<br />
industry... add this to our passion for and experience in marketing, promotional<br />
products, apparel, and print, a few clients that wanted to experience an<br />
evolutionary vision, and you have the spark that started Blue Fuel Marketing.<br />
Our “Get it Done” attitude means we'll be up at 5am for conference calls or bring<br />
pizza to your office for late night brainstorming sessions. We're engaged from the<br />
moment a challenge is presented until well after the solution is delivered. Our 360<br />
degree approach guides you to make the proper decisions for your programs. We<br />
work with you to define the macro concepts and ideas, and then we drill down to<br />
the micro solutions that will help shape your marketing objectives.<br />
Branded merchandise, when done properly, plays a pivotal role in every allinclusive<br />
marketing campaign because it is so effective in strengthening the<br />
relationship between people and brands. Blue Fuel Marketing recognized this<br />
early on and was quickly applauded by industry veterans for our ability to create<br />
dimensional advertising and branding that was actually “invited” into people’s<br />
lives. We help your targets touch, own, and experience your brand in a way no<br />
other marketing medium can. Our solutions engage, educate, and make a positive<br />
brand association. Best of all, we do this while reducing your marketing supply<br />
chain costs and enabling you to focus on higher value targets.<br />
Our approach is very collaborative and all-inclusive. We live in a crowded space,<br />
we know it, and we thrive on it. We do more than what is expected and we do it<br />
fabulously. This is our standard to live up to when we create and deliver products<br />
and programs for you.<br />
Mukwonago 262.378.5041 | Green Bay 920.826.4663 | bluefuelmarketing.com
Ignite Your Business<br />
When was the last time you were wowed by your promotional products supplier?<br />
Did they present you with unique solutions with your needs in mind, or did they<br />
send you a list of websites for you to do the work?<br />
Blue Fuel Marketing is a consultancy and an idea company long before we are a<br />
merchandise agency. Our passionate people pursue creative projects by listening<br />
to and evaluating your opportunities, and then help you by applying creativity and<br />
innovation to every aspect of the process: from strategy, ideation, sourcing cool<br />
new merchandise, to creating custom ideas from scratch.<br />
The main function of the Blue Fuel Marketing performance engine is achieved<br />
through the establishment of a culture of creativity, innovation and efficiency,<br />
teamed with individuals that are accountable and personally responsible. By<br />
making our deliverables smart, repeatable and unpredictable, our core business<br />
obtains scale and drives the success of our clients.<br />
By blending our unique mixture of big experience, fresh thinking, and a worldwide<br />
supply chain with your business objectives, a comprehensive and effective solution<br />
is ignited. Higher profits are realized, brand awareness is enhanced, and customer<br />
loyalty is strengthened.<br />
Blue Fuel Marketing is a complete Branded Merchandise agency specializing in:<br />
Decorated Apparel • Online Company Stores • Uniform Programs<br />
Promotional Products • Service, Sales and Recognition<br />
Programs Corporate Gifts • Warehousing & Fulfillment • Awards<br />
Event Merchandise & Displays • Print & Graphic Design<br />
If you’re ready to add some Fuel to your Brand,<br />
you’re ready for Blue Fuel Marketing.<br />
Mukwonago 262.378.5041 | Green Bay 920.826.4663 | bluefuelmarketing.com
Corporate eStore Solutions<br />
The absolute best way to control and distribute your promotional marketing<br />
products, uniforms, safety programs, and corporate apparel!<br />
Enterprise, national, regional, and local companies alike are all realizing the<br />
benefits of an online store for the management and distribution of branded<br />
materials. If you're serious about building your brand both inside and outside<br />
your company, or streamlining the ordering of branded merchandise and apparel,<br />
then ask about our ecommerce packages. We can save you valuable time, energy,<br />
and money with a corporate eStore. There will be no more time spent worrying<br />
about inventory, warehousing space, shipping, and shrinkage when you set up a<br />
hassle-free program with Blue Fuel Marketing.<br />
We have the knowledge, resources, technology, and experience to custom-design<br />
a program that will extend your brand across all of your channels. Our fullyautomated,<br />
web-based support system eliminates significant direct and indirect<br />
costs and inefficiency associated with traditional programs, and allows your<br />
organization to:<br />
Maximize efficiency<br />
Manage brand standards<br />
Provide convenient access to branded merchandise<br />
Ensure all departments have up-to-date, accurate information<br />
Showcase a wide variety of choices<br />
Simplify vendor management<br />
Control costs<br />
Mukwonago 262.378.5041 | Green Bay 920.826.4663 | bluefuelmarketing.com
We’re Here to Serve<br />
Branded Apparel and Custom Uniform Programs Recipient of the Golden<br />
Image Award for Technical Excellence in Screen Printing – we take branding<br />
seriously. With over 60 embroidery heads and 72 printing heads at our disposal,<br />
we have the capacity to produce over 6 MM decorated garments annually with<br />
quality as our top priority. Use our experience as the foundation for your custom<br />
uniform program to attract new business and build a team environment.<br />
Promotional Products Utilizing our database of over 750,000 promotional<br />
products plus our outside-the-box thinking, we will develop detailed and unique<br />
ideas to suit all of your needs. On-target, on-time and always on-budget.<br />
Custom Merchandise and Direct Importing Blue Fuel Marketing doesn’t<br />
follow the standard in product development. We make our own. Through alliances<br />
with select overseas manufacturers, we offer clients one of the most cost-effective<br />
and reliable importing programs in the Midwest, offering top-quality merchandise<br />
at a 25-50% savings. Couple that with the benefits of custom product design and<br />
it can be an untapped source of revenue.<br />
Online Stores Accelerated delivery times, lower costs, fewer inefficiencies.<br />
See how our company programs can maintain your branding standards, simplify<br />
uniform and branded merchandise ordering company-wide, and deliver a robust<br />
shopping experience for store customers.<br />
Warehouse and Fulfillment Services For your fulfillment and one-to-one<br />
marketing needs, we offer customized fulfillment services that integrate order<br />
processing, customer service, warehousing, kitting, and shipping with your printed<br />
media, promotional merchandise, and branded apparel.<br />
Graphic Design Services From simple graphic revisions to comprehensive<br />
image-enhancing design, our award-winning design team can surpass all of your<br />
creative needs.<br />
Business Print, Visual Environments, and Display Graphics Blue Fuel<br />
Marketing knows the importance of professional looking marketing and sales<br />
materials. We've printed everything from note pads to catalogs, from personalized<br />
direct mail to creative point-of-purchase solutions such as decals, banners, and<br />
stand-up units. We make your job easier by handling all of the details.<br />
Mukwonago 262.378.5041 | Green Bay 920.826.4663 | bluefuelmarketing.com
Our Focus is on Your Business<br />
Comprehensive Marketing Solutions Partnering with Blue Fuel Marketing<br />
means you’ll have the support and resources of our team on your side. We become<br />
a member of your team and oversee the day-to-day tactics of projects so you can<br />
focus on what’s most important.<br />
Submerging ourselves in your business allows us to understand your marketing<br />
plan to brainstorm, plan, and deliver full-service, custom solutions for any project.<br />
Managed Vendor Relationships Managing a network of preferred domestic<br />
and international suppliers and decorators, Blue Fuel Marketing is able to<br />
reduce costs on a variety of products without sacrificing quality or efficiency. In<br />
addition, we seamlessly arrange purchase orders, reconcile the bills, and increase<br />
efficiencies by being the single point of contact for your organization.<br />
Inventory and Logistics Experienced in managing and optimizing warehouse<br />
and logistical services, we can accommodate all your fulfillment needs. This<br />
includes coordinating warehouse inventory, freight shipments, kitting, labeling,<br />
and much more. Your projects will arrive at the right time and at the right place.<br />
Client and Employee Programs Ignite interest in your firm like never before.<br />
Whether it's reducing workman’s compensation through safety programs,<br />
motivating your sales team with irresistible incentives, rewarding consumers by<br />
offering loyalty packages, or purchasing rewards such as on-pack promotions,<br />
Blue Fuel Marketing has the ingenuity to create valued recognition programs that<br />
support your company's goals.<br />
Lasting Brand Impressions We believe that every touch point your company<br />
has with a consumer should positively reinforce your brand. Combining custom<br />
merchandise, strategic thinking, award-winning design, reliability, and inspiration,<br />
we create actionable marketing strategies that cultivate brand equity and create<br />
experiences that will leave a lasting impression.<br />
Mukwonago 262.378.5041 | Green Bay 920.826.4663 | bluefuelmarketing.com
Case History:<br />
Increase Membership<br />
Client<br />
Objective<br />
Premium<br />
Offered<br />
Description<br />
Results<br />
Waukesha Memorial Hospital/Pro Health Care (Waukesha, WI)<br />
Increase membership of Women’s Health Program<br />
Custom Ceramic Campfire Mug with exclusive M.J. Scandin<br />
“Here’s To Good Women” design and PHC logo<br />
Waukesha Memorial Hospital/Pro Health Care hosts an annual Women’s<br />
Health Open House to promote their women-related health services and<br />
increase membership to their Women’s Health Program – a club designed<br />
to offer special discounts on services to members. Joining the program<br />
costs members $25 annually. Blue Fuel Marketing introduced a strategy<br />
to offer a free custom ceramic Campfire Mug as an incentive to join the<br />
program. We contacted local artist, M.J. Scandin, to create an exclusive<br />
“Here’s To Good Women” design to go alongside the Pro Health Care<br />
logo for a truly unique mug.<br />
The mugs were the “talk of the event” with multiple offers to even<br />
purchase them! However, Waukesha held firm that they could only<br />
be received by becoming a member. Approximately 200 non-current<br />
members attended the event and over 32% joined that day, making<br />
it their most successful Open House to date.<br />
Mukwonago 262.378.5041 | Green Bay 920.826.4663 | bluefuelmarketing.com
Case History:<br />
Custom Manufacturing<br />
Client<br />
Objective<br />
Premium<br />
Offered<br />
Description<br />
Results<br />
Batteries Plus Bulbs (Hartland, WI)<br />
Uniform cost reduction for 600+ privately owned stores<br />
Uniform Shirts<br />
Batteries Plus Bulbs had been using the same standard core uniform<br />
shirt for almost 15 years. Approaching their VP of Marketing, Blue<br />
Fuel Marketing presented a strategy to significantly reduce the system's<br />
annual spend requirements by diving deeper into the supply chain.<br />
With direct-to-factory relationships, as well as having inspectors at<br />
the factory level for quality control, testing and social compliance, we<br />
refined the strategic procurement process while mitigating the risks<br />
common to direct importing. A critical capability for performance and<br />
bottom line profitability in today's economy.<br />
Blue Fuel Marketing designed, sampled, tested, produced, as well as<br />
managed customs and logistics for the importing of over 7,000 custom<br />
uniform shirts annually. In doing so, we were able to reduce the cost of<br />
core uniform shirts by over 45%. A reduction that results in system wide<br />
savings in excess of $52,000 annually.<br />
Mukwonago 262.378.5041 | Green Bay 920.826.4663 | bluefuelmarketing.com
Case History:<br />
Employee Recognition<br />
Client<br />
Objective<br />
Premium<br />
Offered<br />
Description<br />
Results<br />
Humana, Inc. (Green Bay, WI)<br />
Recognize top-performing sales representatives who have achieved<br />
“Leader’s Club” status<br />
Custom-matted and framed hand-painted miniature watercolor images<br />
of the Ritz Carlton Resort and key landmarks of San Diego, CA<br />
Humana offers an incentive travel package to top-performing sales<br />
reps who meet the criteria of “Leader’s Club” status. Approximately<br />
135 sales reps reached this achievement and participated in the trip.<br />
As a special, commemorative gift to help the sales rep remember their<br />
vacation long after it ends, (and to encourage the rep to strive to win<br />
the incentive trip again the following year) Blue Fuel Marketing helped<br />
create custom framed artwork of hand-painted images of the Ritz<br />
Carlton Resort and other key landmarks in San Diego, California, where<br />
their trip was held.<br />
Humana executives reported this was by far the most unique,<br />
sophisticated custom gift they have ever given out and received endless<br />
compliments from the recipients. After seeing the framed artwork, the<br />
Ritz Carlton Resort contacted Blue Fuel Marketing and ordered their<br />
own custom paintings.<br />
Mukwonago 262.378.5041 | Green Bay 920.826.4663 | bluefuelmarketing.com
Case History:<br />
Increase Sales<br />
Client<br />
Objective<br />
Premiums<br />
Offered<br />
Description<br />
Results<br />
West Bend Mutual Insurance (West Bend, WI)<br />
Increase policies written for the Personal Lines Division - Home and<br />
Highway®<br />
Die cast Indy car, an all-inclusive trip to the Indianapolis 500 including<br />
a private event in European racing karts, and a police escort to the race<br />
Blue Fuel Marketing conceived, implemented, managed, and executed<br />
a comprehensive campaign called Race to Win where insurance agents<br />
were invited to “Get in the Race to Win" - a deluxe racing experience<br />
that culminated with an all-inclusive trip to the Indianapolis 500 for the<br />
top 100 performers. To begin the campaign with a roar, all 1,000 agents<br />
received a custom designed, limited edition, die cast Indy car along<br />
with the program format. Every month thereafter, the campaign was<br />
reinforced with race reminders and the opportunity for agents to track<br />
their status by visiting a custom Race to Win website.<br />
West Bend sales of the Home and Highway® policy hit an all-time<br />
high only 6 months into the campaign and policies written for the year<br />
exceeded their goal by over 300%.<br />
Mukwonago 262.378.5041 | Green Bay 920.826.4663 | bluefuelmarketing.com
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