3FOOD

Third Industrial Revolution Consulting Group
- Provide commodities that allow users to make the most out of travel time: Wi-Fi internet
connection in transport hubs, outlets to recharge mobile phones, availability of seating
and of small tables, conveniance stores at major stations, etc. There is no reason why a
bus or a tram should offer a worse quality of service than an airplane or a train.
2.2.3 Push Administrative policies.
This policy refers to a set of measures that coercively limits totally or partially non-sustainable
transport means. Recommended measures in this line are:
- Banning polluting vehicles from entering certain parts of the city by designating marked
off Limited Traffic Zones or Pedestrian Zones. This can be done permanently or at certain
times; the ban can be imposed on all vehicles or on some categories, like ICE vehicles or
pending emission level.
- Regulate parking by eliminating parking spaces along roads, provided that the liberated
space will not be used to increase the car lanes but, rather, be reserved for bike lanes as
well as bus lanes and space for pedestrians.
2.2.4 Push Supply policies.
Supply policies refer to interventions on the supply side, either vehicles or infrastructures.
Among the supply policies that can be used as “push” measures, we recommend:
- Reducing the capacity of the streets – especially in urban contexts –, eliminating parking
space along the road, and using some of the car lanes to build reserved bike lanes and/or
reserved bus lanes. This is a key/strategic action to achieve the established goals.
- Re-distributing public space in a more “democratic” way. A person in a car occupies as
much as 15 times the space of a person doing the same trip on public transport, and 35
times the space of a pedestrian. Space use in cities tends to reflect this inequality: more is
allocated to cars, taking it away from other uses. Reserving lanes for public transport or
walking can effectively increase the capacity of a street to carry people. It is of great
importance that the available public space be redistributed equitably between public
transport and active mobility to ensure the quality of service needed to convince people
to change their habits.
It is important to note that limitations and prohibitions can be unpopular if not well-supported
and justified. In particular, they have to be combined with new modes of mobility that are more
attractive to users and more efficient to use. Social persuasion can help reach the objectives of
a less wasteful system of mobility.
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