3FOOD

Third Industrial Revolution Consulting Group
incubator focused solely on digital currency technologies and the role of cryptocurrencies and
tokenized blockchains within a wide range of business sectors. From 2010-2013, he consulted
with a number of Fortune 500 companies and led a syndicate of investors interested in the
convergence of social media and identity technologies.
Between 2006-2010 Mr. Willard consulted with the MGM Resorts corporation for global digital
projects, including mobile and social media applications. During this time he was the lead
consultant for internal and external digital signage and the lead on social media and mobile
integration with signage, for application to MGM Resort properties worldwide, including their
US and Asia properties. From 2001-2006, he was lead consultant to Winston & Company,
designing display and back-end technology systems for many of the LED display projects in
Times Square, New York City and working closely with major international brands such as Coca-
Cola, Toshiba, LG. Anheuser Busch, Mars, and others.
In 1994 he founded Mediamerge, one of the first “dotcoms” in New York’s emerging Silicon
Alley. His clients included Calvin Klein Cosmetics, Lucent Technologies, Unilever and others. He
sold his interest in that company to private investors in 1999. His first company, Beam
Communications, was founded in 1990 and was the first company in North America devoted to
HDTV outdoor advertising technology. Beam’s clients and partners included Sony of America,
Japan Broadcasting Company, Columbia Pictures, and Met Life.
Mr. Willard received his undergraduate degree from Howard University’s School of
Communications. He is a Fellow of the Foreign Policy Association, an Advisor to the Field Center
for Entrepreneurship at Baruch College’s Zicklin School of Business in New York City, a Board
member of the Seidenberg Center for Computer Science at Pace University in New York, and a
Blockchain Startup Advisor with the famous Silicon Valley incubator Plug And Play. He remains
an internationally-sought speaker, featured at the Harvard Business School, the Kaufmann
Institute, All Payments Spain/Australia, with numerous media engagements over the years
including CNN, CNBC, and CNN International. Mr. Willard is also mentioned in Michael J. Casey
and Paul Vigna’s seminal book on the origins of the cryptocurrency movement “The Age of
Cryptocurrency”, as being one of the initial venture catalysts of the current digital currency
movement.
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