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Third Industrial Revolution Consulting Group Source: Benita Matofska (2015) What we Know about the Global Sharing Economy, Compare and Share, March 2015, http://www.thepeoplewhoshare.com/reports/ STATE OF PLAY AND LUXEMBOURG VISION How likely is it that the Sharing Economy will play an ever-larger role in the economic life of Luxembourg in the coming decades? According to an opinion survey conducted by Latitude Research, “75% of respondents predicted their sharing of physical objects and spaces will increase in the next five years.” Many industry analysts agree with these optimistic forecasts. Time magazine declared collaborative consumption to be one of its “10 ideas that will change the world.” 336 336 See: http://content.time.com/time/specials/packages/article/0,28804,2059521_2059717_2059710,00.html 390
Third Industrial Revolution Consulting Group Interestingly enough, Luxembourgers are less engaged in the Sharing Economy than many other countries, but are likely to increase their participation in the years ahead. According to a 2015 survey of Luxembourgers by ING Luxembourg, 24% of Luxembourg residents know about the sharing economy, 33% would consider sharing their household appliances for money, 8.9% would be willing to share their holiday home, and 20% believe their participation in the sharing economy will increase. 337 The Social Dimension The shift to a prosumer Sharing Economy is as much about the values a society shares as it is about the technologies it introduces. The future configuration of Luxembourg society and economic life is not fated, but the result of today’s choices and decisions. Technological changes are not an end in themselves, but tools to ameliorate our society. Public authorities, businesses, social partners, civil society and citizen movements must work together to jointly shape the transformation of society. The human dimension must be considered to ensure the acceptance of the TIR process. The transition to a Third Industrial Revolution will not be achieved by technological development and innovation alone. Societal issues must be considered as well. Technological changes are inextricably linked to changes in mindset. A broad approach allows taking all actors towards TIR and helps explain both the opportunities and concerns related to upcoming changes. In summary, the empowerment of the consumer and societal aspects set the frame for the working group “Prosumers & Social Model.” Living together is based on ethical and moral values which are essential and vital elements of our society. For instance, human rights are an integral part of these values, and compliance with them should never be taken for granted, but rather be seen as a process to be continually monitored. It is, therefore, necessary to assure that the respect of common values frames the transition to the TIR. In a recent nation branding process, conducted by an inter-ministerial and inter-institutional coordination committee and involving a wide variety of Luxembourg society as well as the general public, participants crowd sourced a profile of Luxembourg’s citizenry. Reliability, dynamism, and openness were identified as the country’s most distinguishing characteristics and core strengths. Reliability refers to the solid foundations on which Luxembourg performs its activities and to the stability of its economy. Dynamism reflects Luxembourg’s ability to reinvent itself and adapt to changing surrounding conditions. The way in which Luxembourgers make decisions and take action is characterized by pragmatism and a commitment to constant improvement. The country’s openness is a key component of its 337 See: https://www.ing.lu/web/ING/NL/Particuliers/News/NEWS_20150723_SHARECO_NL 391
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