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Third Industrial Revolution Consulting Group and below ground) that evolved during the Holocene (past 11,700 years). 335 The long-andslow and short-and-fast temporal cycles historically occurring at different spatial dimensions in and between the diverse ecosystems of the biosphere are undergoing dramatic change due to climate destabilization. The data capabilities of TIR Internetization, digitization and AI technologies are central to achieving and sustaining effective rewilding efforts. The Big Data will have to be mined via complex socio-ecological systems-theory modelling to sustain local ecosystems in a rapidly changing climate. 335 Bai, Xuemei, Sander van der Leeuw, Karen O’Brien, Frans Berkhout (2016) Plausible and desirable futures in the Anthropocene: A new research agenda, Global Environmental Change 39:351–362, http://dx.doi.org/10.1016/j.gloenvcha.2015.09.017. 382
Third Industrial Revolution Consulting Group OVERVIEW PROSUMERS & SOCIAL MODEL Capitalism is giving birth to a progeny. It is called the Sharing Economy on the Collaborative Commons. This is the first new economic system to enter onto the world stage since the advent of capitalism and socialism in the early 19 th Century, making it a remarkable historical event. The Sharing Economy is already changing the way we Co-Chairs Charles Margue and Serge Allegrezza, and the Luxembourg Prosumers & Social Model Working Group; Michael Totten (Assetsforlife.net) and Jeremy Rifkin, TIR Consulting Group LLC organize economic life, offering the possibility of dramatically narrowing the income divide, democratizing the global economy, and creating a more ecologically sustainable society. Like every parent-child relationship, the two economic systems generally cooperate but occasionally are at odds. And while the capitalist parent will need to nurture its child and allow it to mature, the child will also transform the parent in this unfolding relationship. We are already witnessing the emergence of a hybrid economy, part capitalist market and part sharing economy on the Collaborative Commons. To the extent that capitalism can create new business models and practices that will support the development of the sharing economy, it will prosper along with its offspring. The triggering agent that’s precipitating this great economic transformation is zero marginal cost brought on by the digitalization of communication, energy, and transport, and now the introduction of the Internet of Things platform. Businesses have always sought new technologies that could increase productivity and reduce the marginal cost of producing and distributing goods and services, in order to lower their prices, win over consumers and market share, and return profits to their investors. They never anticipated, however, a technology revolution that might unleash “extreme productivity” bringing marginal costs to near zero, making information, energy, and many physical goods and services nearly free, abundant, and no longer subject to market exchanges. That’s now beginning to happen. The near zero marginal cost phenomenon wreaked havoc across the “information goods” industries over the past decade as millions of consumers turned prosumers and began to produce and share their own music via file sharing services, their own videos on YouTube, their own knowledge on Wikipedia, their own news on social media, and even their own free e-books on the World Wide Web. The zero marginal cost phenomenon brought the music industry to its knees, shook the film industry, forced newspapers and magazines out of business, and crippled the book publishing market. 383
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