3FOOD

Third Industrial Revolution Consulting Group
Social security is also a consideration that must be taken into account. Today a car represents a
comfortable and protected environment and is often not comparable to the situation at a bus
station or cycle lane, especially during rush hours. Technologies able to guarantee personal
security must be integrated alongside the new transport systems.
Multimodal journey calculators have to be put place in order to easily compare the real-time
travel times, prices and costs of the different modes of transportation. This is planned for
mobiliteit.lu for the beginning of 2018.
Importantly, companies play a central role as they can strongly encourage a shift in behavior:
the aim should be to favor a mobility budget (as opposed to car benefits) as well as systematic
company mobility plan, where key drivers in users’ transportation choices can be addressed.
4.5.2 Implement easy demos
Communication programs and regulatory measures are critical to ensuring a transition to a
Third Industrial Revolution mode of mobility. While this is important, we should also remember
that even here there is a need to change individual habits, and this takes time. It is done by
reinforcing positive user experience with the new forms of mobility.
Providing the transport system for free for a while is typically important, though empirical cases
show that after the incentives are over, many people will go back to the old system. So it might
not be enough. A push measure on the car, combined with the “pull” incentives, is crucial.
Encourage the young generation through reinforced mobility school programs and gamification
for the teens. Many of the actions included in this plan will take a long time to be fully effective,
and the people who today are in their teens will be the ones who can fully benefit from them.
But they must start today to become aware of the need and the advantages of this
transformation.
4.5.3 Lighthouse project - Deploying a mobility testing and demonstrating corridor.
A corridor for testing and demonstrating new mobility solutions could be built in Luxembourg.
This corridor would provide an experimental field for testing various mobility modes and
technologies. Solar road sections, energy-harvesting paths, and solar roof systems supplying
public lighting or e-bike charging stations are just a few of the systems that will require field
testing. Since the emphasis is put on fast cycling roads (see section 4.1.1), this new generation
testing corridor could be potentially also used as a fast cycling lane.
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