NICHE style Summer 2016
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Kate Spade New York had its beginnings in<br />
purses then expanded to clothing, jewelry,<br />
shoes and stationary. In 1996, as the<br />
fashion line was growing, Kate Spade<br />
opened her first boutique in New York.<br />
Her fashion line was followed by a<br />
home collection brand, Kate Spade<br />
at Home, which featured bedding,<br />
bath items, china and wallpaper.<br />
Kate Spade New York was sold to the<br />
Neiman Marcus Group in 1999; however,<br />
the Spades have remained active in the<br />
brand that they so diligently built from<br />
the very beginning. The Kate Spade<br />
brand understands the importance of<br />
taste and <strong>style</strong> rather than looking at<br />
the trends from season to season, which<br />
makes makes the brand timeless.<br />
This is important to Kate Spade New York,<br />
because any age group can wear the line.<br />
This can be seen in their advertisements<br />
where the brand uses young twentysomething<br />
models, as well as Iris Apfel,<br />
a ninety-four year old fashionista.<br />
As the brand only became bigger<br />
and widely available not only in<br />
the United States but also across<br />
the globe, it became Kate Spade &<br />
Co. in 2007 with Deborah Lloyd<br />
as the president and chief creative<br />
designer. The company’s aim was to<br />
broaden the line while honouring its<br />
rich history. Deborah Lloyd worked<br />
alongside Craig Leavitt, the company’s<br />
CEO to continue building the<br />
clothing and accessories collections.<br />
she who leaves a trail of glitter<br />
IS NEVER FORGOTTEN.<br />
-KATE SPADE<br />
WWW.<strong>NICHE</strong>.STYLE<br />
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