NICHE style Summer 2016

Kate Spade New York had its beginnings in
purses then expanded to clothing, jewelry,
shoes and stationary. In 1996, as the
fashion line was growing, Kate Spade
opened her first boutique in New York.
Her fashion line was followed by a
home collection brand, Kate Spade
at Home, which featured bedding,
bath items, china and wallpaper.
Kate Spade New York was sold to the
Neiman Marcus Group in 1999; however,
the Spades have remained active in the
brand that they so diligently built from
the very beginning. The Kate Spade
brand understands the importance of
taste and style rather than looking at
the trends from season to season, which
makes makes the brand timeless.
This is important to Kate Spade New York,
because any age group can wear the line.
This can be seen in their advertisements
where the brand uses young twentysomething
models, as well as Iris Apfel,
a ninety-four year old fashionista.
As the brand only became bigger
and widely available not only in
the United States but also across
the globe, it became Kate Spade &
Co. in 2007 with Deborah Lloyd
as the president and chief creative
designer. The company’s aim was to
broaden the line while honouring its
rich history. Deborah Lloyd worked
alongside Craig Leavitt, the company’s
CEO to continue building the
clothing and accessories collections.
she who leaves a trail of glitter
IS NEVER FORGOTTEN.
-KATE SPADE
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