Hennessey'sPRPortfolio
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11/30/15<br />
to do with it<br />
Steps once crisis has occurred:<br />
Crisis 3<br />
• Inves9gate the situa9on<br />
internally, locate the restaurant<br />
responsible.<br />
• Issue press release to control<br />
media coverage.<br />
• Issue apology to the public and<br />
family of the vic9m.<br />
• Express future plans of preven9on<br />
publicly.<br />
drink responsibly.<br />
Conclusion & Brand Impact<br />
• Installing preventa9ve ac9on plans is vital in<br />
managing any crisis.<br />
• Food and Safety checks are necessary to our<br />
company’s success.<br />
• Most employee issues can be prevented<br />
through regular mee9ngs and performance<br />
reviews.<br />
• Applying all of these ac9ons will ensure posi9ve<br />
brand image.<br />
Hennessey’s Tavern Inc.<br />
Thank You<br />
4
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