Hennessey'sPRPortfolio
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1845 S. Elena Ave, #300,<br />
Redondo Beach, Ca 90277<br />
Executive Summary<br />
Within this portfolio is a variety of work for Hennessey’s Tavern Inc. These pages contain<br />
example documents and design projects for this organization. It is organized into five<br />
different sections including: office writing, background information, online writing, news<br />
and communication writing and design.<br />
The office writing section includes this executive summary, an example of a memo, a<br />
business letter, and my own personal résumé. This section is mainly written documents<br />
that would be used for internal communication or to reach out to other outside the<br />
Hennessey’s corporation. The office writing examples are between pages 4-7.<br />
The background information section includes a fact sheet, basic research about<br />
Hennessey’s Tavern Inc., a bio sketch on the chief executive officer of Hennessey’s<br />
Tavern Inc., and a backgrounder on service animal fraud. These documents represent all<br />
background and research work compiled for Hennessey’s Tavern Inc. The background<br />
information section is between pages 9-18.<br />
The online writing section includes a position paper on the maintaining of smoke-free<br />
zones, a feature story profiling the Hennessey’s Tavern Inc. CEO, an evaluation of the<br />
company’s web use, and a message strategy for a possible TV interview. This section<br />
provides documents that show Hennessey’s Tavern Inc.’s views and values as well as our<br />
preparation for media coverage. The online writing section is between pages 20-34.<br />
The news and communication writing includes all news release examples such as a<br />
pitch letter, news release, audio news release and an example of a speech written for<br />
our CEO. This section focuses mainly on the use of external communication especially<br />
with the media. The news and communication writing section is between pages 36-42.<br />
The design section contains a PowerPoint presentation on crisis management, a PSA,<br />
and a brochure about our restaurants. All of these documents are focused around<br />
design and graphic elements. The design section can be found on pages 44-50.<br />
Phone: (310) 540-2274|Fax: (310) 316-2534|Email: Taylor.Brightwell@asu.edu|Web: www.hennesseystavern.com<br />
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