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1845 S. Elena Ave, #300, Redondo Beach, Ca 90277 TV INTERVIEW MESSAGE STRATEGY NEWS STATION BACKGROUND KTLA Los Angeles News for Southern California was the first TV Station licensed west of the Mississippi. KTLA has been keeping Southern Californians informed since 1947. The morning news broadcast airs from 4 a.m. to 10 a.m. From the hours of 4 a.m. to 7 a.m. the news focuses on breaking stories, weather and traffic. From 7 a.m. to 10 a.m. the news shifts to include entertainment news and lighthearted stories along with breaking news, weather and traffic. The main anchors are Jessica Holmes, Megan Henderson, Mark Kriski and Sam Rubin. Jessica Holmes is the weekday co-anchor for the final three hours of the morning broadcast. Holmes has been with KTLA since 2005. Before becoming co-anchor she was weathercaster and a helicopter-based traffic reporter for the show. Megan Henderson is the weekday co-anchor for the first three hours of the morning broadcast. Henderson has been with KTLA since 2009. Before joining the KTLA team she worked on the Fox News Channel. She has a broadcast journalism degree from Arizona State University. Mark Kriski is the weekday weather anchor for the last three hours of the morning broadcast. Kriski has been wit KTLA since its’ debut in 1991. Kriski has won eight Emmy Awards and is considered the funniest weatherman in Los Angeles. Sam Rubin is the weekday entertainment reporter and has been with KTLA 5 since its’ 1991 debut. Rubin has reported on the industry for over twenty years and has interviewed many Hollywood stars including Tom Hanks, Mel Gibson, Halle Berry, and Larry King. OBJECTIVES FOR THE INTERVIEW The objective of this interview is to publicize the new Hennessey’s Tavern Location in San Jan Capistrano California. Other objectives include highlighting the Hennessey’s brand, discussing the company’s unique history and early years, and talking about future plans for expansion. Our main objective of the interview is to connect with the KTLA’s Southern California audience and give them a face to the Hennessey name. Page|32
KEY MESSAGES AND TALKING POINTS -The opening of the new Hennessey’s Tavern is San Juan Capistrano California. The new location in San Juan Capistrano is the tenth established tavern location. We are excited to establish a new location in this area and hope the locals will enjoy our relaxed atmosphere. This location is located just 4.5 miles from our Dana Point location. -The Hennessey’s Tavern Inc. brand or Irish Hospitality. The Hennessey’s brand was built off the idea of serving Irish Hospitality. Paul Hennessey believes in treating his staff like his extended family. All of our restaurants aim to provide our customers with the best service possible. -The history of Hennessey’s Tavern Inc. How we started and expanded. The first Hennessy’s Tavern opened in 1976 in Hermosa Beach California. The Tavern was owned and operated by Paul Hennessey who left his Wall Street job for a career in the restaurant industry. Now 40 years later Paul Hennessy owns 18 restaurants throughout Sothern California and Las Vegas Nevada. Hennessey establishes a new restaurant location about every two years. -The future of our company. Highlight where we might expand in the near future or any other upcoming projects or renovations. Discuss plans and concept ideas for the renovation of the Redondo Beach Mickie Finnz. Talk about the success of the Las Vegas locations and the possibility of more establishments beyond Sothern California. POSSIBLE QUESTIONS AND ANSWERS Why did you decide to leave your Wall Street career behind? - After seeing how beautiful California was I couldn’t go back to New York. I wanted to see what opportunities would come about if I moved to California. What made you want to leave your job at Victoria’s Station and open your own place? Page|33
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