Hennessey'sPRPortfolio

The website also allows guests to quickly gain access to social media accounts for both
the company as a whole, and each individual location.
By providing customers with links to each individual location’s social media pages the
company allows guests to conveniently interact with the places they visit the most.
The Hennessey’s Tavern Inc. Facebook Page has 405 likes and the Twitter Account has
670 followers. Each of the different restaurant locations also has their own individual
social media accounts as well.
The current issue with Hennessey’s Tavern Inc.’s use of social media is inconsistency.
Some locations post more than others, some only post for events and some don’t
interact enough with followers.
To be able to maximize social media strength it is important to constantly update
followers. Many of the Hennessey Facebook and Twitter accounts will go months
without a new post.
Many of the restaurant’s accounts contain outdated photos and generic posts. In order
to appeal better to followers photos should be updated and posts should me fresh and
interactive as well as different on each platform.
The best way to generate an online presence is to be more active on these platforms
and continuously reach out to followers.
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