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Demographic 21-65 year olds • 21-45 year olds for bar nightlife. • Most Hennessy Tavern Inc. restaurants cater to every age. • Households whose heads are in their peak earning years (35-54) spend more in restaurants than younger and older adults. 5 CAUCASIAN • As of 2013 73.5% of California’s population is White. In the smaller beach cities like Hermosa Beach the population of white people is 86.8%. 6 • A majority of Hennessy’s Tavern Inc. customers are over the age if 21. • 95% of the time at least one person per household eats out at least once a month. 4 • Psychographic MIDDLE/UPPERCLASS • The amount spent on food away from home in one week by the average household is $32. 4 • All dishes at Hennessy’s restaurants range from $11-$30. • On average an American will eat out at least 25 times per year. 4 • In 2015, California restaurants are expected to have $72.3 billion in sales. 5 • The No. 1 driver of restaurant spending is a household with annual incomes of $70,000+. They account for 1/3 of all US households and ½ of total restaurant spending. 4 • The Estimated household income in Los Angeles County is $48,466. The estimated household income in California is $60,190. 3 5 "State Statistics." National Restaurant Association. N.p., n.d. Web. 10 Sept. 2015. . 6 "United States Census Bureau." California QuickFacts from the US Census Bureau. N.p., n.d. Web. 10 Sept. 2015. . Page|12
Geographic Hennessy’s Tavern Inc. has restaurants in these areas. 2 Hennessey’s Tavern: • Carlsbad, CA • Dana Point, CA • Hermosa Beach, CA- • Laguna Beach, CA • La Jolla, CA • Las Vegas, NV • Manhattan Beach, CA • Redondo Beach, CA • San Juan Capistrano, CA • Seal Beach, CA H.T Grill: • Redondo Beach, CA Lighthouse Café: • Hermosa Beach, CA Mickie Finnz Fish House & Bar: • Dana Point, CA • Redondo Beach, CA • Las Vegas, NV The Wine Bistro: • Dana Point, CA Las Vegas Country Saloon • Las Vegas, NV Brass the Lounge: • Las Vegas, NV Page|13
Page 1 and 2: Hennessey’s Tavern Inc. Portfolio
Page 3 and 4: Office Writing Hennessey’s Tavern
Page 5 and 6: MEMO 1845 S. Elena Ave, #300, Redon
Page 7 and 8: Taylor Brightwell 922 E Apache Blvd
Page 9 and 10: FACT SHEET 1845 S. Elena Ave, #300,
Page 11: saloon in Las Vegas that doubles as
Page 15 and 16: BACKGROUNDER PREVENTION OF SERVICE
Page 17 and 18: THE ISSUE TODAY The use of fraudule
Page 19 and 20: Online Writing Hennessey’s Tavern
Page 21 and 22: this one are designed to enforce st
Page 23 and 24: 1845 S. Elena Ave, #300, Redondo Be
Page 29 and 30: The website also allows guests to q
Page 31 and 32: While informing visitors about upco
Page 33 and 34: KEY MESSAGES AND TALKING POINTS -Th
Page 35 and 36: News and Communication Writing Henn
Page 39 and 40: the niche market he has found in So
Page 41 and 42: firms in the city it became clear t
Page 43 and 44: Design Hennessey’s Tavern Inc.
Page 45 and 46: 11/30/15 Crisis 1 Steps once crisis
Page 47 and 48: 11/30/15 to do with it Steps once c
Page 49 and 50: Hennessey’s Tavern Our History Th

Hennessey'sPRPortfolio

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