Hennessey'sPRPortfolio

Demographic
21-65 year olds
• 21-45 year olds for bar nightlife.
• Most Hennessy Tavern Inc. restaurants cater to every age.
• Households whose heads are in their peak earning years (35-54) spend
more in restaurants than younger and older adults. 5
CAUCASIAN
• As of 2013 73.5% of California’s population is White. In the smaller beach
cities like Hermosa Beach the population of white people is 86.8%. 6
• A majority of Hennessy’s Tavern Inc. customers are over the age if 21.
• 95% of the time at least one person per household eats out at least once a
month. 4
•
Psychographic
MIDDLE/UPPERCLASS
• The amount spent on food away from home in one week by the average
household is $32. 4
• All dishes at Hennessy’s restaurants range from $11-$30.
• On average an American will eat out at least 25 times per year. 4
• In 2015, California restaurants are expected to have $72.3 billion in sales. 5
• The No. 1 driver of restaurant spending is a household with annual incomes
of $70,000+. They account for 1/3 of all US households and ½ of total
restaurant spending. 4
• The Estimated household income in Los Angeles County is $48,466. The
estimated household income in California is $60,190. 3
5 "State Statistics." National Restaurant Association. N.p., n.d. Web. 10 Sept. 2015.
.
6 "United States Census Bureau." California QuickFacts from the US Census Bureau. N.p., n.d. Web. 10
Sept. 2015. .
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