Hennessey'sPRPortfolio

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1845 S. Elena Ave, #300, Redondo Beach, Ca 90277 Summary Paul Hennessy was born in New Jersey. He attended the New York Business College of Finance and later became a Wall Street stock trader. After visiting his sister in San Francisco one summer he left New York for California where he took a busboy job. Hennessey soon moved into a management position and when that business began to expand he decided to leave and start one of his own. 1 Hennessy opened Hennessy’s Tavern in 1976 in Hermosa Beach, California. Over the past 39 years he has grown his company to 18 different restaurant locations throughout Southern California and Las Vegas, Nevada. 2 Strengths 1. Friendly Staff- Hennessy’s Tavern Inc. has more than 800 employees, each of them considered family. 1 When hiring Hennessy says he looks for enthusiasm before he looks for experience. 1 Each regional manager is thoroughly trained allowing for less direct control over each of Hennessy’s restaurants. The Hennessy’s Tavern brand is centered on serving “Irish hospitality” and creating a relaxed neighborhood-meeting place; this is especially true in the beach city locations. 2 2. Multiple Locations- Hennessy’s Tavern Inc. has 17 different locations spanning from Manhattan Beach to San Diego and four locations in Las Vegas, Nevada. The beach city locations attract both tourists and locals and the Las Vegas locations are in the heart of downtown Las Vegas. 2, 3 3. Multiple Restaurant Venues- Hennessy’s Tavern Inc. has 10 Irish pub themed locations but Paul Hennessy has also expanded his brand to several other restaurant themes including, the “beachy” themed Mickie Finnz, the country 1 Lowrie, Katharine Blossom. "Paul Hennessey: From Busboy to Mogul." Redondo Beach, California Patch. N.p., 20 Dec. 2012. Web. 10 Sept. 2015. . 2 "Hennessey's Taverns - About Us." Hennessey's Taverns - About Us. N.p., n.d. Web. 10 Sept. 2015. . 3 "Los Angeles, California." (CA) Profile: Population, Maps, Real Estate, Averages, Homes, Statistics, Relocation, Travel, Jobs, Hospitals, Schools, Crime, Moving, Houses, News, Sex Offenders. N.p., n.d. Web. 10 Sept. 2015. . Page|10
saloon in Las Vegas that doubles as a live music venue, and two upscale Napastyle restaurants at H.T Grill and The Wine Bistro. The expansion beyond just Irish pubs has helped reach new demographics. Hennessy saw a need for gathering places with relaxing environments and has been very successful in this niche. 1, 2 4. Social media- The Hennessy’s Tavern Inc. locations all do a great job of maintaining a social media presence on Facebook. They use the site to let customers know about daily promotions and upcoming events. They also have a large presence on Yelp. The average rating on Yelp is about four out of five stars. 5. Community Outreach and Support- Having been around almost 40 years, the Hennessy’s Tavern Inc. locations located in the beach cities have become local hang out spots. Paul Hennessy really admires the small beach communities and continues to support local schools and Little Company of Mary Hospital. 1 Hennessy’s also sponsors a paddleboard racing organization and many other community events. Weaknesses 1. Competitors- There are 68,144 places to eat and drink in California and 5,165 in Nevada. 4 Hennessy’s Tavern Inc.’s variety or venues helps them against competitors, however there is still a very large restaurant industry in California. The niche the company has found in the beach cities is the main reason for their success. 2. Social Media- Almost all restaurant locations remain very active of Facebook, but the company could benefit from more social media exposure. In general, many restaurants have begun using Instagram to reach younger demographics and promote events and Hennessy’s could benefit from incorporating this. 3. Too Pricey- Food prices vary by restaurant but most dishes are between $11 and $30. A few of Hennessy’s Tavern Inc.’s more high-end restaurants like H.T Grill serve more expensive dishes but they also appeal to a different demographic of people. It is likely that a customer that might find one restaurant too pricey could find another perfectly reasonable. 4 "Infographics." National Restaurant Association. N.p., n.d. Web. 10 Sept. 2015. . Page|11
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Page 5 and 6: MEMO 1845 S. Elena Ave, #300, Redon
Page 7 and 8: Taylor Brightwell 922 E Apache Blvd
Page 9: FACT SHEET 1845 S. Elena Ave, #300,
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Page 15 and 16: BACKGROUNDER PREVENTION OF SERVICE
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