OXFORD

FAST MOVING
CONSUMER GOODS
The Fast Moving Consumer Goods (FMCG) sector
consists of the manufacture, promotion and
distribution of goods mainly sold in supermarkets
and department stores. Products include everything
from cereal to washing powder, and from icecream
to clothing. There are many familiar names in this
sector such as Unilever, P&G, l’Oréal and Diageo –
down to smaller niche companies like Gü Puds. FMCG
is one of the fastest growing sectors in the UK.
Nicola Rolfe
Senior Brand Manager, Unilever
“What I love about FMCG is just how much
consumers use and love the products
I work on day in, day out. Consumers
have so much to say about our products,
whether it’s toilet cleaner or ice cream,
because they use them so often.”
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GETTING IN AND ENTRY POINTS
Lauriane Anderson Mair
Marketing Product Manager,
L’Oréal
“Don’t limit yourself purely to communicationtype
roles in societies, but also embrace
managing projects (eg, organising events)
as demonstrating leadership and the ability
to coordinate different people are extremely
relevant to working in marketing.”
EXTRA-CURRICULAR IDEAS
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MORE INFORMATION:
www.careers.ox.ac.uk/management
/marketing
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