Unines Brand guidelines Email
Uninest Brand Guidelines
Uninest Brand Guidelines
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
September | 2016<br />
BRAND<br />
GUIDELINES<br />
1
Hello!<br />
Every successful brand has a powerful visual<br />
identity. <strong>Unines</strong>t’s vision is to strengthen and<br />
achieve maximum potential from all its marketing<br />
activities and communication.<br />
This document will help you understand our<br />
brand <strong>guidelines</strong> and demonstrate how you use<br />
them in a property operations setup and when<br />
creating marketing material, both internal and<br />
external.<br />
Design information provided in this document<br />
can be amended if necessary to suit operational<br />
requirement. For special requests, please contact<br />
the corporate design team on<br />
varuna.mehta@gsa-gp.com.
Contents<br />
1. Who are we?<br />
2. How are we related to GSA?<br />
3. <strong>Brand</strong> essence<br />
4. Intact logo<br />
5. Colour Palette<br />
6. Fonts<br />
7. Icons<br />
8. Photographic style<br />
9. <strong>Brand</strong> stationery<br />
4<br />
5<br />
6<br />
8<br />
12<br />
14<br />
18<br />
19<br />
20
Who are we?<br />
<strong>Unines</strong>t provides the best living<br />
experience for students worldwide.<br />
Our communities thrive because<br />
we all contribute to them.<br />
Our vision<br />
“To create and manage great<br />
quality locally-driven communities<br />
that students call home”<br />
Our strategy<br />
Our property designs define<br />
our communities from the inside<br />
out, resulting in a unique, holistic<br />
living experience for our students.<br />
With our history, expertise and<br />
knowledge, we deliver the best<br />
and most culturally appropriate<br />
student living experience in every<br />
market.<br />
4<br />
Our characteristics<br />
Our brand characteristics should be<br />
felt every time we communicate<br />
with our students. These words<br />
are examples of our personality<br />
brought to life.
How are we related to GSA?<br />
GSA is not simply in the student<br />
accommodation sector, we<br />
created it. We research, finance<br />
and build secure and vibrant<br />
communities that give students<br />
the space to grow in the directions<br />
that matters most to them.<br />
In conjunction with our student<br />
brands we are committed to<br />
providing exceptional living<br />
experiences for university<br />
students around the world.<br />
The yellow mark in our logo is a<br />
distinctive feature and is known as<br />
the ‘GSA motif’. It forms a unique<br />
part of the <strong>Unines</strong>t student brand<br />
and highlights the value and<br />
brand equity we deliver as part<br />
of the overall student experience.<br />
This dominant feature supports<br />
the co-branding between GSA<br />
and <strong>Unines</strong>t, and therefore, it is<br />
important that its always present<br />
and used appropriately.<br />
5
<strong>Brand</strong> essence<br />
Our brand essence is the key idea<br />
and driving force behind everything<br />
we do and our signatures.<br />
It is at the heart of our brand and must<br />
be considered in everything from<br />
the way staff address customers to<br />
all the visual applications used in<br />
promoting our brand.<br />
“Your home away from home”<br />
6
hYour home away from<br />
ome<br />
7
<strong>Brand</strong>mark<br />
The <strong>Unines</strong>t brandmark is our most important asset and should always be applied correctly.<br />
Do not alter or change the brandmark in any way. Use brandmark artworks for all printing.<br />
Always use the master artwork provided.<br />
The following pages describe how to apply the brandmark correctly with the brand. The<br />
primary brandmark is the preferred option and should be used whenever possible. The<br />
reversed out brand mark should be used primarily over photography when there is an<br />
obvious conflict with a colour background.<br />
1. Primary brandmark 2. Reversed brandmark 3. Solid black version has limited<br />
use on black and white print<br />
only<br />
8
<strong>Brand</strong>mark descriptor<br />
<strong>Unines</strong>t logo is made of two elements, brandmark and descriptor.<br />
As a global company and currently as a fairly new brand in most markets, <strong>Unines</strong>t uses a<br />
descriptor for all our properties.<br />
For most situations when describing our properties the term “Student Residences” should<br />
be used.<br />
<strong>Brand</strong>mark<br />
Descriptor<br />
Bounding box only used to demonstrate the reversed brandmark.<br />
9
Clear space & Usage<br />
To help ensure visibility and legibility, the logo has an area of clear space which remains free<br />
of all other elements, such as type and graphics. The clear space is based on the height of<br />
the word-mark ‘n’ in the square shape for both primary and product brandmarks. It should<br />
always be used to create the minimum clear space on an application.<br />
An overall minimum size has been created to always ensure that the logo is scaled in<br />
proportion and is not distorted in any way. No uninest brandmark should be used smaller<br />
than 12mm in width on any print application, and no smaller than 23 pixels on any screen<br />
application.<br />
CLEAR SPACE<br />
CLEAR SPACE<br />
CLEAR SPACE<br />
CLEAR SPACE<br />
CLEAR SPACE<br />
CLEAR SPACE<br />
CLEAR SPACE<br />
CLEAR SPACE<br />
Print<br />
Min size 12mm<br />
Print<br />
Min size 12mm<br />
Digital<br />
Min size 25 pixels<br />
Digital<br />
Min size 25 pixels<br />
10
Logo misuse<br />
To ensure consistency, only the approved and registered logo should be used on all<br />
branded collateral. Using the logo in any other way (examples as below) would dilute our<br />
brand IP.<br />
1. Primary <strong>Brand</strong>mark<br />
2. Reversed <strong>Brand</strong>mark with<br />
dark background<br />
3. Do not rotate the<br />
brandmark<br />
4. Do not change the<br />
colour<br />
5. Do not add a shadow 6. Do not stretch the<br />
brandmark<br />
7. Do not change order of the brandmark & descriptor. Only use approved logo.<br />
11
Colour Scheme<br />
Primary colours<br />
Colour consistency is an important part of our visual identity. Please<br />
use/specify the correct colour values for the relevant media<br />
(i.e.: Print/On-screen/Paint)*<br />
Pantone<br />
Interior/Paint<br />
Process Cyan C<br />
Dulux 1070<br />
Striking Cyan<br />
Pantone<br />
Interior/Paint<br />
151C<br />
Ral 2008<br />
Screen<br />
R: 0<br />
G: 158<br />
B: 224<br />
Screen<br />
R: 255<br />
G: 131<br />
B: 0<br />
Print<br />
C: 100<br />
M: 0<br />
Y: 0<br />
K: 0<br />
Print<br />
C: 0<br />
M: 60<br />
Y: 100<br />
K: 0<br />
12
Secondary colours<br />
Greyscale | Supporting color tint |<br />
Neutral<br />
C:0 M:0 Y:0 K: 80<br />
R:88 G:89 B:91<br />
C:0 M: 60 Y: 100 K:0<br />
R:247 G:144 B:47<br />
C:0 M:0 Y:0 K: 0<br />
R:0 G:0 B:0<br />
C:0 M:0 Y:0 K: 70<br />
R:109 G:110 B:113<br />
C: 1 M: 48 Y: 98 K:0<br />
R:243 G:155 B:35<br />
C:0 M:0 Y:0 K: 60<br />
R:128 G:130 B:133<br />
C: 2 M: 34 Y: 82 K:0<br />
R:245 G:176 B:72<br />
C:0 M:0 Y:0 K: 20<br />
R:209 G:211 B:212<br />
*Print is CMYK and onscreen is RGB<br />
13
Fonts<br />
Geomanist<br />
Our primary typeface is Geomanist.<br />
This font and its variations are to be used for all marketing and media<br />
collateral (e.g.. Print/advertising)<br />
Geomanist Medium/Black can be used for Headlines,<br />
Sub Headings, and when impact and stand-out is required.<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Light<br />
Regular Medium Black<br />
14
Helvetica<br />
Helvetica is our web-safe font and should be used on all digital<br />
applications as a substitute default font. It can also be used as<br />
body font on any print material.<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Light<br />
Regular<br />
Bold<br />
15
SimHei<br />
Primary Mandarin font<br />
16
Frutiger Arabic 45 Light<br />
بل<br />
Primary Arabic font<br />
ش ز ذ ي ث بل ا<br />
ه ت ن م ور خ ح<br />
ض ق س فع د<br />
إعامر طوكيو إستيالء عن بحث, قد حاول تحرّكت<br />
بالسيطرة يبق, ومن عن شعار أعامل الساحة. و<br />
تعديل واُسدل الشهرية جعل, أي دول إعامر وفرنسا,<br />
عل سليامن، الخاطفة بني. ان بال أدىن إحكام, دول<br />
تم مرمى الساحل, هذا التي والكوري كل. عالقة<br />
تكاليف وصل إذ, جُل ت. انه بشكل أوزار<br />
17
Icons<br />
We have developed unique icons that are simple and clean, to be used<br />
where appropriate. These have been designed to compliment the logo.<br />
18
Photographic style<br />
Europe | Middle east | Asia pacific<br />
19
20<br />
<strong>Brand</strong> stationery
As a rule brandmark should be placed on the left side, top or bottom or centrally of<br />
the application. This is applicable to all stationary marketing materials.<br />
21
For all enquiries regarding our brand, please contact<br />
E: marketing@gsa-gp.com<br />
M: +971 56 480 9780<br />
Please note - design information provided in this document can be amended if necessary to suit<br />
operational requirements and will be dealt with individually by the branding team.<br />
22<br />
ALL RIGHTS RESERVED AND UNAUTHORISED COPYING AND DISTRIBUTION IS STRICTLY<br />
PROHIBITED COPYRIGHT GLOBAL STUDENT ACCOMMODATION GROUP LIMITED © 2016<br />
V.2