Digital Marketing in India 2015

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Digital Marketing in India 2015
Summary:
latest market research report titled Digital Marketing in India 2015 highlights the
overall potential of digital marketing in India, particularly focusing on the major
forms of digital marketing and the tools to implement it. Rising demand for digital
marketing is spurred by the increased use of internet and mobile phones along
with a fast growing e-commerce business.
The major areas for digital marketing growth include social marketing, content
creation and management, search marketing, email marketing, analytics and
video production. The report also provides significant insights to the multifarious
tools that cater to specific functions namely analytics, scheduling posts and
filtering through content. Digital marketing is slated to generate around 40% of

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the revenues for most companies in India, and expected to receive 8% of the
total media advertising spend in 2015. The market is set to expand predominantly
owing to rapidly increasing Internet user base in India, growth in access to
smartphones and tablets much complimented by a positive consumer attitude
towards online media.
One of the major drawbacks is that digital marketing poses considerable
challenge with respect to measurement of return on investment in specific
channels, thus making it a very calculated area of investment by firms. Mobile
advertisements, content marketing, video and image based marketing and real
time marketing are some of the recent trends observed in this market.
Educational institutions spreading the concept of internet marketing, a robust
infrastructure, viral campaigns, static banners and telemarketing are some
recommended strategies one can adopt for success in the Indian Market in the
digital marketing business.
You can order full Report
@http://www.aarkstore.com/Media/165179/digital-marketing-in-india-
2015
Table of contents:
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 2014-15), Inflation Rate: Monthly
(Dec 2014 Apr 2015)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2015 Jul 2015), Exchange Rate: Half
Yearly (Dec 2014 May 2015)
Slide 4: Lending Rate: Annual (2011-12 2014-15), Trade Balance: Annual (2011-12

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2014-15), FDI: Annual (2010-11 2013-14)
Introduction:
Slide 5-12: Digital Marketing Introduction, Factors that Aid towards Digital
Marketing Success, Major Forms of Digital Marketing, Digital Marketing and
Diverse Target Segments, 7Ps of Digital Marketing, Traditional Media Pyramid,
Social Media Pyramid, Online Marketing Where it Pitches and Reasons to Pitch
Market Overview:
Slide 13-17: Digital Marketing India Overview, Digital Marketing Market Size and
Growth (2014 2019e), Digital Marketing India Snapshots, Percentage Share in
Spending in Different Online Marketing Segments in India (2013), Online
Advertisement India Overview, Online Advertising Industry Market Size and
Growth (2014 2019e), Mobile Advertisement India Overview, Mobile Advertising
Industry Market Size and Growth (2014 2019e), Vertical Focus for Mobile Ad
(2013)
Digital Marketing Types:
Slide 18-28: Social Media Marketing, Major Social Media Marketing Benefits for
Organizations, Changing Trends for Organizations for being on Social Media,
Search Engine Marketing, E-mail Marketing, Online Advertising (Affiliate
Marketing, Ad Networks and Blogs), Mobile Advertising Overview, Content
Marketing
Digital Marketing Tools:
Slide 29-41: Social Media Marketing Tools, Search Engine Marketing Tools, Online
Public Relations Tools, Directories and Listings Marketing Tools, Email Marketing
Tools, Online Advertising Tools
Drivers & Challenges:
Slide 42: Drivers & Challenges Summary

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Slide 43-46: Drivers
Slide 47-48: Challenges
Trends:
Slide 49: Key Trends Summary
Slide 50-58: Advent of Mobile Marketing, Content Marketing Emerges as the New
Buzzword, Custom Content Development Process, Video and Image-Based
Marketing, Visual Engagement Tools in Video and Image Based Marketing, Real
Time Marketing, Online Marketing Evolving as New Stream of Study
Competitive Landscape:
Slide 59: Porters Five Forces Analysis
Slide 60-63: Competitive Benchmarking
Slide 64-113: Major Private Players
Strategic Recommendation
Slide 114-117: Awareness Spelled through Educational Institutions,
Infrastructure, Viral Campaigns, Static Banners and Tele-marketing
Appendix:
Slide 118: Key Ratios Description
Slide 119: Sources of Information
List of Tables:
Competitive Landscape
1. Company Profiles (All Companies)
a. Company Information (All Companies)
b. Products and Services (All Companies)
c. Key People (All Companies)
d. Key Ratios (All Companies)
e. Business Highlights (All Companies)

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Appendix:
1. Key Ratios Description
2. Sources of Information
List of Figures:
Macro- Economic Indicators
1. GDP at Factor Cost: Quarterly (2011-12 to 2014-15)
2. Inflation Rate: Monthly (Jul-Aug 2013 Nov-Dec 2013)
3. Gross Fiscal Deficit: Monthly (Feb 2013Jul 2013)
4. Exchange Rate: Monthly (Apr 2014 Sep 2014)
5. Lending Rate: Annual (2011-12, 2012-13, 2013-14, 2014-15)
6. Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14)
7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)
Market Overview:
1. Digital Marketing Market Size and Growth (2014 2019e)
2. Revenue Generation Digital Marketing Percentage Share (2014)
3. Spend in Total Media Advertising Digital Marketing Percentage Share (2015e)
4. Percentage Share in Spending in Different Online Marketing Segments in India
(2013)
5. Online Advertising Industry Market Size and Growth (2014 2019e)
6. Percentage Share of Advertising Spending by Brands (2013)
7. Percentage Share of Different Categories of Online Advertising Spending (2012)
8. Mobile Advertising Industry Market Size and Growth (2014 2019e)
9. Percentage Share of Vertical Focus for Mobile Ad (2013)

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Digital Marketing Types:
1. Percentage Share of People using Social Media (2013)
2. Percentage Share of Usage of Social Media as Part of Total Web Usage (2013)
3. Percentage Share of Social Media Users Who Think Companies Should have
Presence in Social Media (2013)
4. Percentage Share of Company Related Blogs in Social Media (2013)
5. Search Engine Percentage Market Share of Major Search Engines (2013)
6. Percentage Share of Internet users who opt for search engines as the 1st step
to look for a product (2013)
7. Percentage Share of Purchases made online through sites that are listed on
search engine result lists (2013)
8. Percentage Share of Internet users depending on search engine for
requirement of information (2013)
9. Percentage Share of Users not finding what they are searching on internet and
going away (2013)
10. Percentage Share of Email Marketing in Total Marketing Budget
11. Total Percentage of Different Tools of Content Marketing (2014)
Drivers & Challenges:
1. Internet User Base in India Size and Growth (2014 2018e)
2. Smartphone Sales in India Market Size and Growth (2014 2018e)
3. High Growth Web Categories in India (2013)
Trends:
1. Percentage Share of Total Budget Dedicated to Mobile Advertisement by Top
Advertisers

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Competitive Landscape:
1. Competitive Benchmarking Key Ratios of 3 Major Companies Operational &
Financial Basis (2012-13)
2. Company profiles
a. Financial Snapshot
b. Ownership Structure
Related Reports:
Europe Digital Slit Lamp Market Report 2016
China Digital Meter Market Research Report 2016
Digital Marketing Software Market
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