Digital Marketing in India 2015
Netscribes latest market research report titled Digital Marketing in India 2015 highlights the overall potential of digital marketing in India, particularly focusing on the major forms of digital marketing and the tools to implement it. Rising demand for digital marketing is spurred by the increased use of internet and mobile phones along with a fast growing e-commerce business.
Netscribes latest market research report titled Digital Marketing in India 2015 highlights the overall potential of digital marketing in India, particularly focusing on the major forms of digital marketing and the tools to implement it. Rising demand for digital marketing is spurred by the increased use of internet and mobile phones along with a fast growing e-commerce business.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Aarkstore Enterprise<br />
<strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> <strong>in</strong> <strong>India</strong> <strong>2015</strong><br />
Summary:<br />
latest market research report titled <strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> <strong>in</strong> <strong>India</strong> <strong>2015</strong> highlights the<br />
overall potential of digital market<strong>in</strong>g <strong>in</strong> <strong>India</strong>, particularly focus<strong>in</strong>g on the major<br />
forms of digital market<strong>in</strong>g and the tools to implement it. Ris<strong>in</strong>g demand for digital<br />
market<strong>in</strong>g is spurred by the <strong>in</strong>creased use of <strong>in</strong>ternet and mobile phones along<br />
with a fast grow<strong>in</strong>g e-commerce bus<strong>in</strong>ess.<br />
The major areas for digital market<strong>in</strong>g growth <strong>in</strong>clude social market<strong>in</strong>g, content<br />
creation and management, search market<strong>in</strong>g, email market<strong>in</strong>g, analytics and<br />
video production. The report also provides significant <strong>in</strong>sights to the multifarious<br />
tools that cater to specific functions namely analytics, schedul<strong>in</strong>g posts and<br />
filter<strong>in</strong>g through content. <strong>Digital</strong> market<strong>in</strong>g is slated to generate around 40% of
Aarkstore Enterprise<br />
the revenues for most companies <strong>in</strong> <strong>India</strong>, and expected to receive 8% of the<br />
total media advertis<strong>in</strong>g spend <strong>in</strong> <strong>2015</strong>. The market is set to expand predom<strong>in</strong>antly<br />
ow<strong>in</strong>g to rapidly <strong>in</strong>creas<strong>in</strong>g Internet user base <strong>in</strong> <strong>India</strong>, growth <strong>in</strong> access to<br />
smartphones and tablets much complimented by a positive consumer attitude<br />
towards onl<strong>in</strong>e media.<br />
One of the major drawbacks is that digital market<strong>in</strong>g poses considerable<br />
challenge with respect to measurement of return on <strong>in</strong>vestment <strong>in</strong> specific<br />
channels, thus mak<strong>in</strong>g it a very calculated area of <strong>in</strong>vestment by firms. Mobile<br />
advertisements, content market<strong>in</strong>g, video and image based market<strong>in</strong>g and real<br />
time market<strong>in</strong>g are some of the recent trends observed <strong>in</strong> this market.<br />
Educational <strong>in</strong>stitutions spread<strong>in</strong>g the concept of <strong>in</strong>ternet market<strong>in</strong>g, a robust<br />
<strong>in</strong>frastructure, viral campaigns, static banners and telemarket<strong>in</strong>g are some<br />
recommended strategies one can adopt for success <strong>in</strong> the <strong>India</strong>n Market <strong>in</strong> the<br />
digital market<strong>in</strong>g bus<strong>in</strong>ess.<br />
You can order full Report<br />
@http://www.aarkstore.com/Media/165179/digital-market<strong>in</strong>g-<strong>in</strong>-<strong>in</strong>dia-<br />
<strong>2015</strong><br />
Table of contents:<br />
Slide 1: Executive Summary<br />
Macroeconomic Indicators<br />
Slide 2: GDP at Factor Cost: Quarterly (2011-12 2014-15), Inflation Rate: Monthly<br />
(Dec 2014 Apr <strong>2015</strong>)<br />
Slide 3: Gross Fiscal Deficit: Monthly (Feb <strong>2015</strong> Jul <strong>2015</strong>), Exchange Rate: Half<br />
Yearly (Dec 2014 May <strong>2015</strong>)<br />
Slide 4: Lend<strong>in</strong>g Rate: Annual (2011-12 2014-15), Trade Balance: Annual (2011-12
Aarkstore Enterprise<br />
2014-15), FDI: Annual (2010-11 2013-14)<br />
Introduction:<br />
Slide 5-12: <strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> Introduction, Factors that Aid towards <strong>Digital</strong><br />
<strong>Market<strong>in</strong>g</strong> Success, Major Forms of <strong>Digital</strong> <strong>Market<strong>in</strong>g</strong>, <strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> and<br />
Diverse Target Segments, 7Ps of <strong>Digital</strong> <strong>Market<strong>in</strong>g</strong>, Traditional Media Pyramid,<br />
Social Media Pyramid, Onl<strong>in</strong>e <strong>Market<strong>in</strong>g</strong> Where it Pitches and Reasons to Pitch<br />
Market Overview:<br />
Slide 13-17: <strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> <strong>India</strong> Overview, <strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> Market Size and<br />
Growth (2014 2019e), <strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> <strong>India</strong> Snapshots, Percentage Share <strong>in</strong><br />
Spend<strong>in</strong>g <strong>in</strong> Different Onl<strong>in</strong>e <strong>Market<strong>in</strong>g</strong> Segments <strong>in</strong> <strong>India</strong> (2013), Onl<strong>in</strong>e<br />
Advertisement <strong>India</strong> Overview, Onl<strong>in</strong>e Advertis<strong>in</strong>g Industry Market Size and<br />
Growth (2014 2019e), Mobile Advertisement <strong>India</strong> Overview, Mobile Advertis<strong>in</strong>g<br />
Industry Market Size and Growth (2014 2019e), Vertical Focus for Mobile Ad<br />
(2013)<br />
<strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> Types:<br />
Slide 18-28: Social Media <strong>Market<strong>in</strong>g</strong>, Major Social Media <strong>Market<strong>in</strong>g</strong> Benefits for<br />
Organizations, Chang<strong>in</strong>g Trends for Organizations for be<strong>in</strong>g on Social Media,<br />
Search Eng<strong>in</strong>e <strong>Market<strong>in</strong>g</strong>, E-mail <strong>Market<strong>in</strong>g</strong>, Onl<strong>in</strong>e Advertis<strong>in</strong>g (Affiliate<br />
<strong>Market<strong>in</strong>g</strong>, Ad Networks and Blogs), Mobile Advertis<strong>in</strong>g Overview, Content<br />
<strong>Market<strong>in</strong>g</strong><br />
<strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> Tools:<br />
Slide 29-41: Social Media <strong>Market<strong>in</strong>g</strong> Tools, Search Eng<strong>in</strong>e <strong>Market<strong>in</strong>g</strong> Tools, Onl<strong>in</strong>e<br />
Public Relations Tools, Directories and List<strong>in</strong>gs <strong>Market<strong>in</strong>g</strong> Tools, Email <strong>Market<strong>in</strong>g</strong><br />
Tools, Onl<strong>in</strong>e Advertis<strong>in</strong>g Tools<br />
Drivers & Challenges:<br />
Slide 42: Drivers & Challenges Summary
Aarkstore Enterprise<br />
Slide 43-46: Drivers<br />
Slide 47-48: Challenges<br />
Trends:<br />
Slide 49: Key Trends Summary<br />
Slide 50-58: Advent of Mobile <strong>Market<strong>in</strong>g</strong>, Content <strong>Market<strong>in</strong>g</strong> Emerges as the New<br />
Buzzword, Custom Content Development Process, Video and Image-Based<br />
<strong>Market<strong>in</strong>g</strong>, Visual Engagement Tools <strong>in</strong> Video and Image Based <strong>Market<strong>in</strong>g</strong>, Real<br />
Time <strong>Market<strong>in</strong>g</strong>, Onl<strong>in</strong>e <strong>Market<strong>in</strong>g</strong> Evolv<strong>in</strong>g as New Stream of Study<br />
Competitive Landscape:<br />
Slide 59: Porters Five Forces Analysis<br />
Slide 60-63: Competitive Benchmark<strong>in</strong>g<br />
Slide 64-113: Major Private Players<br />
Strategic Recommendation<br />
Slide 114-117: Awareness Spelled through Educational Institutions,<br />
Infrastructure, Viral Campaigns, Static Banners and Tele-market<strong>in</strong>g<br />
Appendix:<br />
Slide 118: Key Ratios Description<br />
Slide 119: Sources of Information<br />
List of Tables:<br />
Competitive Landscape<br />
1. Company Profiles (All Companies)<br />
a. Company Information (All Companies)<br />
b. Products and Services (All Companies)<br />
c. Key People (All Companies)<br />
d. Key Ratios (All Companies)<br />
e. Bus<strong>in</strong>ess Highlights (All Companies)
Aarkstore Enterprise<br />
Appendix:<br />
1. Key Ratios Description<br />
2. Sources of Information<br />
List of Figures:<br />
Macro- Economic Indicators<br />
1. GDP at Factor Cost: Quarterly (2011-12 to 2014-15)<br />
2. Inflation Rate: Monthly (Jul-Aug 2013 Nov-Dec 2013)<br />
3. Gross Fiscal Deficit: Monthly (Feb 2013Jul 2013)<br />
4. Exchange Rate: Monthly (Apr 2014 Sep 2014)<br />
5. Lend<strong>in</strong>g Rate: Annual (2011-12, 2012-13, 2013-14, 2014-15)<br />
6. Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14)<br />
7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)<br />
Market Overview:<br />
1. <strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> Market Size and Growth (2014 2019e)<br />
2. Revenue Generation <strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> Percentage Share (2014)<br />
3. Spend <strong>in</strong> Total Media Advertis<strong>in</strong>g <strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> Percentage Share (<strong>2015</strong>e)<br />
4. Percentage Share <strong>in</strong> Spend<strong>in</strong>g <strong>in</strong> Different Onl<strong>in</strong>e <strong>Market<strong>in</strong>g</strong> Segments <strong>in</strong> <strong>India</strong><br />
(2013)<br />
5. Onl<strong>in</strong>e Advertis<strong>in</strong>g Industry Market Size and Growth (2014 2019e)<br />
6. Percentage Share of Advertis<strong>in</strong>g Spend<strong>in</strong>g by Brands (2013)<br />
7. Percentage Share of Different Categories of Onl<strong>in</strong>e Advertis<strong>in</strong>g Spend<strong>in</strong>g (2012)<br />
8. Mobile Advertis<strong>in</strong>g Industry Market Size and Growth (2014 2019e)<br />
9. Percentage Share of Vertical Focus for Mobile Ad (2013)
Aarkstore Enterprise<br />
<strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> Types:<br />
1. Percentage Share of People us<strong>in</strong>g Social Media (2013)<br />
2. Percentage Share of Usage of Social Media as Part of Total Web Usage (2013)<br />
3. Percentage Share of Social Media Users Who Th<strong>in</strong>k Companies Should have<br />
Presence <strong>in</strong> Social Media (2013)<br />
4. Percentage Share of Company Related Blogs <strong>in</strong> Social Media (2013)<br />
5. Search Eng<strong>in</strong>e Percentage Market Share of Major Search Eng<strong>in</strong>es (2013)<br />
6. Percentage Share of Internet users who opt for search eng<strong>in</strong>es as the 1st step<br />
to look for a product (2013)<br />
7. Percentage Share of Purchases made onl<strong>in</strong>e through sites that are listed on<br />
search eng<strong>in</strong>e result lists (2013)<br />
8. Percentage Share of Internet users depend<strong>in</strong>g on search eng<strong>in</strong>e for<br />
requirement of <strong>in</strong>formation (2013)<br />
9. Percentage Share of Users not f<strong>in</strong>d<strong>in</strong>g what they are search<strong>in</strong>g on <strong>in</strong>ternet and<br />
go<strong>in</strong>g away (2013)<br />
10. Percentage Share of Email <strong>Market<strong>in</strong>g</strong> <strong>in</strong> Total <strong>Market<strong>in</strong>g</strong> Budget<br />
11. Total Percentage of Different Tools of Content <strong>Market<strong>in</strong>g</strong> (2014)<br />
Drivers & Challenges:<br />
1. Internet User Base <strong>in</strong> <strong>India</strong> Size and Growth (2014 2018e)<br />
2. Smartphone Sales <strong>in</strong> <strong>India</strong> Market Size and Growth (2014 2018e)<br />
3. High Growth Web Categories <strong>in</strong> <strong>India</strong> (2013)<br />
Trends:<br />
1. Percentage Share of Total Budget Dedicated to Mobile Advertisement by Top<br />
Advertisers
Aarkstore Enterprise<br />
Competitive Landscape:<br />
1. Competitive Benchmark<strong>in</strong>g Key Ratios of 3 Major Companies Operational &<br />
F<strong>in</strong>ancial Basis (2012-13)<br />
2. Company profiles<br />
a. F<strong>in</strong>ancial Snapshot<br />
b. Ownership Structure<br />
Related Reports:<br />
Europe <strong>Digital</strong> Slit Lamp Market Report 2016<br />
Ch<strong>in</strong>a <strong>Digital</strong> Meter Market Research Report 2016<br />
<strong>Digital</strong> <strong>Market<strong>in</strong>g</strong> Software Market<br />
About Aarkstore Enterprise:<br />
Aarkstore Enterprise is a lead<strong>in</strong>g provider of bus<strong>in</strong>ess and f<strong>in</strong>ancial <strong>in</strong>formation<br />
and solution’s worldwide. We specialize <strong>in</strong> provid<strong>in</strong>g onl<strong>in</strong>e market bus<strong>in</strong>ess<br />
<strong>in</strong>formation on market research reports, books, magaz<strong>in</strong>es, conference at<br />
competitive prices, and strive to provide excellent and <strong>in</strong>novative service to our<br />
customers.<br />
Contact Details:<br />
Aarkstore Enterprise<br />
Phone: +91 998 729 5242 / +91 - 22 2756 4953<br />
Email: enquiry@aarkstore.com<br />
Our Website: http://www.aarkstore.com<br />
Our Blog : http://www.aarkstore.com/blog/<br />
Our News Section : http://www.aarkstore.com/news
Aarkstore Enterprise