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JUNE 2011<br />

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2<br />

Lynn,G., & Akgun, A. (2003). Launch Your New Products/Services Better and Faster. Research<br />

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Virtual, and Collocated New Product Development Teams. Journal of Product Innovation<br />

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Teams in a Globally Dispersed NPD Program. Product Development & Management<br />

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Tatikonda, M. V.,and Montoya-Weiss, Mitzi M. (2001). Integrating Operations and Marketing<br />

Perspectives of Product Innovation: The Influence of Organizational Process Factors and<br />

Capabilities on Development Performance. Management Science. 47(1):151–72.<br />

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Creativity. Academy of Management Review 18:293-321.<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 983

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