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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

JUNE 2011<br />

VOL 3, NO 2<br />

The percentage breakdown graphically shows the market orientation of companies, which<br />

participated in the survey. Different results generated between China and Malaysia. As the<br />

figure shows that 11 firms are mostly oriented on international market and only 3 firms are<br />

positioned on domestic market. It is very different from the results of firms in China, which<br />

has only 8 firms out of 16 firms are mostly oriented on international market and the other 8<br />

goes to domestic market. Reasons may vary, but this can be explained as a current trend of<br />

the industry in both countries.<br />

Size of companies in terms of employee’s number<br />

Sized of companies usually should be measured companies’ annual revenue and the<br />

“general size” (No of employees), in order to avoid any unpleasant emotions (cultural<br />

difference), the size only measured by employee number. The more employees a firm has<br />

assumed to be big company.<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 898

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