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JUNE 2011<br />

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2<br />

According to A.T. Kearney’s 2004, China ranks second in the index, enjoying cost<br />

advantages and a large educated labor pool although it lags behind India in terms of<br />

experience and other key factors such as IT and management education, language skills,<br />

and overall country risk. Particular it scored low in areas of intellectual property and<br />

bureaucratic red tape. The 2008 Olympics are expected to provide useful experience with<br />

the English language. But the fact is leading global companies re tapping Chinese talent.<br />

IBM, for example, opened three new BPO data centers in the summer of 2003. India’s<br />

service firms are in China as well, including Satyam, TCS, Infosys, as well as smaller<br />

player such as Igate Global Solutions and MphasiS Group. With the China’s entry into the<br />

World Trade Organization has extended a further investment. 130 R&D facilities in China<br />

have been established by Western MNCs, and the special economic zones (SEZs) AND 15<br />

national software industrials parks pushed the foreign invest a another level. Shanghai,<br />

home of Pudong Software Park, is becoming a service hub. More than half of the roughly<br />

1,000 foreign start-ups in Shanghai in 2002 were in service industries, challenging Hong<br />

Kong’s long track record in attracting service-sector investment. In addition China is also<br />

becoming a destination for companies targeting the Japanese and Korean market. In the<br />

northeastern city of Dalian, Dell Computer and CSK Corp. are opening Japanese language<br />

call centers. South Korea’s Kookmin Bank is moving its customer service center to China,<br />

where it will employ ethnic Koreans as well as local Chinese staffers. Japan’s top IT<br />

companies plan to double their software development staffs in China. From the<br />

perspectives of Chinese government, it is serious about creating a first-class high-tech labor<br />

force. Beijing’s IT promotion center provides coding training, and cities are helping local<br />

firms cover the costs of acquiring Carnegie Mellon Capability Maturity Model (CMM)<br />

certification. Both multinational and Indian firms are also providing training in partnership<br />

with the government. At undergraduate, post- graduate and adult education levels,<br />

universities and training institutes are increasingly emphasizing training in software<br />

development and applications and other technical skills. English language proficiency is<br />

another skill gap receiving attention. For example, some Shanghai elementary school<br />

students receive math and science instruction in English. As the supply of bilingual, ITskilled<br />

labor grows, China’ low wages will make it an increasingly formidable competitor<br />

to India. China’s vast labor pool and low costs made it Malaysia ranked third as the most<br />

attractive location for offshore business development in the A.T. Kearney’s 2004 offshore<br />

location attractiveness index as well as the A.T. Kearney Global Services Location Index<br />

2005. On the other hand, India and China ranked first and second respectively in the 2005<br />

global services location index. In 2003 and 2004, India and China were also ranked first<br />

and second respectively in the 2003 Six-Industry Survey and the 2004 offshore location<br />

attractiveness index by A.T. Kearney. It can be seen that Malaysia had not yet been<br />

discovered as an offshore location during 2003. It means that Malaysia only took off as an<br />

attractive location for offshore business development in 2004 (Kelly, 2005). According to<br />

IMPS‘s latest report, its total share of services in Malaysia’s GDP has expended from<br />

48.8% in 1987 to 53.4% in 2007, furthermore, the government has been targeted its<br />

outsourced indsutry as the engine of growth under Malaysia’s Third Industrial Master Plan<br />

(IMP3), Apparently, both governments hold a very firm conviction for the contribution of<br />

BPO industry to its economic growth.<br />

According to A.T. Kearney (2004, p.1), “The annual index is a tool to help companies<br />

understand and compare the factors that make countries attractive as potential locations for<br />

offshore services. It measures the viability of countries as offshore destinations based on<br />

their financial structure, people skills and availability, and business environment”. In the<br />

A.T. Kearney’s 2004 offshore location attractiveness index, India ranked first in both<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 890

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