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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

JUNE 2011<br />

VOL 3, NO 2<br />

References<br />

Euromonitor Plc (Jan, 2011) published a report on retail stores recording the figures of<br />

inflation<br />

Jassin O'Rourke and US consulting firm (2008) Emerging Textiles, reveals that seven<br />

Asian countries are now offering lower labor costs than China<br />

Hittboss (2011) published report on curretnt market situation of Pakistan<br />

Ahmad Nadeem shahid, shumaila Asnath, Sadaf Jabeen, Yousra Younas (2009), give the<br />

multinational companies working in Pakistan (MBA project report)<br />

Vandana Chandra ( 2010) published a dissertation report, and suggested that different<br />

factors like demographics, socio-economic class and income effects the buying patterns of<br />

consumer regarding FMCG’s, MBA(agri- business) AMITY University, Lucknow<br />

Rajesh K Aithal and Arunabha Mukhopadhyay (2004), in article of Rural Telecom in India:<br />

Marketing Issues and Experiences from other countries suggested 4A’s model, Indian<br />

Institute of Management, Lucknow<br />

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ANALYSIS BY DEMOGRAPHICS, LIFESTYLE, AND CONSUMER VALUES", in<br />

Advances in Consumer Research Volume 14, eds. Melanie Wallendorf and Paul Anderson,<br />

Provo, UT : Association for Consumer Research, Pages: 223-226.<br />

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equity Upper Saddle River, NJ: Prentice Hall<br />

Martijn Pruijsen Enschede, June 2008 Lighting the Lotus Developing a marketing strategy<br />

for the consumer market of the Division Lighting of Philips Electronics Vietnam<br />

Ltd.,Master Thesis for Business Administration School of Management and Governance,<br />

University of Twente, Enschede, the Netherlands<br />

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York, NY, 1987 page 113<br />

Purba basu, research on living style of rural consumers, (2004), pg. no. 5-8.<br />

EDWARD JAMES HALLAM (2008) AN EVALUATION OF PRODUCT QUALITY<br />

AND CONSUMER SATISFACTION IN THE FMCG MARKET: PICK ‘N PAY<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 830

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