gender differential paper IJCRB

ijcrb.webs.com
JUNE 2011
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2
In toothpaste we have Marriana international’s medicam which covers the most area in the
target market. Then we have the lotion/cream category most of the people use Unilever’s
fair & lovely and also some other companies are also there to give them competition like
L’Oreal and some local companies. Then in chips most of the market share is obtained by
lay’s it’s a multinational company but as it is available in different packs and taste is
different most people wants to purchase it. In biscuits we have a local company LU
providing different biscuits.
In shampoos, soaps, detergents and cooking oil Unilever is the top most company. In
detergents P&G products are also used. In soaps Zulfeqar Industry’s Capri also got some
market share. In shampoo’s L’Oreal’s products are also used by the people. In cooking oil a
local brand Nemat also cover a good market share. In drinks the most shares is covered by
Coca-cola but also sprite, Fanta and dew.
We have obtained the consumer behavior through different dimensions. Different
respondent’s data have collected from the primary source. But there is also a thing that
people don’t tell or give the right information regarding the questions asked about the
income and others.
Recommendations and suggestions
The researcher wants to give few suggestions for the upcoming organizations in this field
as well as the existing firms
As we know that the demand of product is affected by its life cycle. If the product is in the
introduction stage then it will defiantly be getting sometime to capture the market share and
to create the awareness of the brand so it is necessary for the organizations to create brand
awareness in the customers for that they can use different marketing strategies like sales
promotion, direct marketing and others.
The consumer is trading up to experience the new or what he hasn’t. He’s looking for
products with better functionality, quality, value, and so on. What he ‘needs’ is fast getting
replaced with what he ‘wants’? A new report by Booz & Company for the Confederation of
Indian Industry (CII), called FMCG Roadmap to 2020. Provide the customer with what he
actually wants. After the awareness is being created then the promotional activities should
be done and remind the customer of what one have.
If we see in the current market there are not enough retail stores to buy the FMCG’s there
is a potential in this market. New stores can be opened and the people should be provided
good high quality products at low prices. There are not much stores even in the surrounding
areas of our target market so some new stores over there can also be built.
The other can be the *4A’s of marketing which may help the firms to make their flourish in
this field
(4A’S= Availability, Affordability, Awareness and Acceptance)
Limitations
Sample size- we just chose only 100 people as a sample in our study.
Accuracy- For understand the real facts and data; we conduct this study only to the
educated people for accurate results.
Inadequate information- Uneducated people have not the proper knowledge about fast
moving consumer’s product
Area of study- Our area of study is very limited having only few nearby locations in Okara
district.
COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 829