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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

JUNE 2011<br />

VOL 3, NO 2<br />

Which detergent do you prefer?<br />

Frequency Percent Valid Percent<br />

Cumulative<br />

Percent<br />

Valid<br />

Aerial 7 6.9 7.0 7.0<br />

Surf Excel 48 47.1 48.0 55.0<br />

Express 6 5.9 6.0 61.0<br />

others 39 38.2 39.0 100.0<br />

Total 100 98.0 100.0<br />

Missing System 2 2.0<br />

Total 102 100.0<br />

Fig 13<br />

In the above graph the preference of detergents are checked. Most of the respondents uses<br />

surf excel about 48%, aerial 6%, express 7% and others. Because it is giving the best<br />

quality and people are also brand conscious so they prefer it.<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 823

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