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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

JUNE 2011<br />

VOL 3, NO 2<br />

Are you brand conscious?<br />

Frequency Percent Valid Percent<br />

Cumulative<br />

Percent<br />

Valid<br />

yes 37 36.3 37.0 37.0<br />

no 37 36.3 37.0 74.0<br />

sometimes 26 25.5 26.0 100.0<br />

Total 100 98.0 100.0<br />

Missing System 2 2.0<br />

Total 102 100.0<br />

Fig 7<br />

In the above the respondents are asked if they are brand conscious the people replied with<br />

Yes are about 37% as we have mostly people having 25,000 and above and respondents go<br />

with No are also about 37% because also people in below then 15,000 income. And few<br />

replied with sometimes about 26% because it depends on the product they are purchasing.<br />

and also the occupation and education is the factor.<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 817

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