gender differential paper IJCRB

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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
H3: Bank selection criteria for different income group are different.
JUNE 2011
VOL 3, NO 2
Ho4: Bank seletion criteria for different age group are not different.
H4: Bank selection criteria for different age group are different.
Population and Sampling
The total population includes all Islamic banks’ customer in Okara. There are three Islamic
banks in Okara i.e. Dubai Islamic Bank Ltd., Islamic Bank Ltd., and Meezan Bnak Ltd.
The total customers of these three Islamic banks are our population and we are taking the
sample of 100 customers randomly from these three banks.
Findings
In this study, 100 questioners were conducted and SPSS was used to interpret data. We
used multiple regression analysis to find the satisfaction level of customers regarding
criteria of choosing Islamic banks. There are four dependent variables whose satisfaction
level is resulted from independent variable. We have four demographic factors in this study
such as gender, occupation, age and income.
Results
H1: Bank selection criteria for male and female are different.
In the regression table 7 which is supporting the hypothesis showing statistics about
gender that, male gives highest importance to convenience (Beta 0.325) i.e. (strong global
and local networks, convent branch location, and sufficient transaction time). Whereas
female responds highest to cost and benefit (Beta 0.527) factor i.e. (cost and benefits
describe low service charges and good returns). Both of these have significant level
P