gender differential paper IJCRB

ijcrb.webs.com
JUNE 2011
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2
shows the behavior of the customers towards the Islamic banks criteria and make
positioning easier.
Different studies have conducted in the field of Islamic bank selection by different
researches, and they have different findings.
Erol and EL-Bdour et al. (1989) conducted a study. They evaluate the attitude of
Jordanian people towards Islamic banking system. They find from their studies that religion
is not the basic factor of the selection of Islamic institutions, instead of it, there are other
factors which are important for customers while selecting the Islamic financial institutions
and the main factor is profitability and return on investment.
Islamic banking system based on the principles of profit and loss sharing which remove the
burden from customers that they have to bear it alone but the loss is shared with
institutions. Naser and Mountinho in 1997 identified that the profit and loss sharing is a
relationship banking tool for Islamic banks, this relationship establish a close link between
customers and banks. (Mamunur Rashid and M. Kabir Hassan, June 2009) In 1994,
Sudin conduct study in Malaysia, he finds out those facts that are important for Muslim
customers while selecting the banks. (Sudin H, Norafifsh A,Planisek L ,1994)
1. The provision of fact and efficient services
2. The speed of transaction
3. The reputation and image of bank.
(Kaynak , 1991) observed difference in bank selection criteria based on gender, age,
education and background of customers in Turkey. He reported that male customer gives
more preference to the reputation of bank, business hours, parking facility, availability of
wide range of services than female customers. The convenience and banking location is
important for customers who are under 40. In the field if educational background, educated
customers give importance to the fast and efficient transactions and location of branch,
while uneducated customers give preference to interest rate only.
Occupation was another demographic factor, which was studied. He reported that most of
the white collar households give importance to the reputation of bank, modern facilities and
convince. On the other hand, blue collar household give importance to the cost profit issues
and core banking. Gender show different results in bank selection criteria, male customer’s
emphasis on faster services and convince, but the female customer’s emphasis on longer
term aspects related to organization their finances and become more financially secure.
Hegazy L (1995) conducted study in Egypt about the attitude of customers in 1995. He
selected the customers of Islamic banks for study and find out that most of customer
chooses the Islamic banks due to the efficiency and speed of the service delivery.
H.Saduman Okumus (2005) undertook a survey in Turkey. His study covered the
theoretical and practical aspects of Turkish Islamic banking sector. He took a sample of
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