gender differential paper IJCRB

ijcrb.webs.com
JUNE 2011
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2
of the independent variables, the predicted change in the dependent variable when the
independent variable is increased by one unit conditional on all the other variables in the model
remaining constant. For example, here we estimate that the performance rating of an employee is
decreased by 27.9% with a one unit increase on intimidation scale assuming that there is no
change in the rest of variables. Similarly, there would be 7.6% increase in the performance rating
of employee by a unit increase on the ingratiation scale. One unit increase in exemplification will
bring a 28.2% increase in performance rating. Self-promotion is negatively related with
performance rating. It has a 5.3% negative impact on performance rating. Supplication will also
decrease one performance rating by 8.6%. In this coefficient table t value is also mentioned. It is
showing the influencibility of impression management strategies on performance rating. All the
strategies can be ranked with the help of this t value. Strategies with a high t value are more
influencive as compared to those having lower t value. Tolerance values for all IVs are in
acceptable range i.e. none of them is approaching to zero. VIF value is also in acceptable range
i.e. all values are below 2. The researchers have developed the following regression equation
with the help of above coefficient table.
R = β o + β 1 *T + β 2 *G + β 3 *E + β 4 *P + β 5 *S
(Where, R = Performance Rating, T = Intimidation, G = Ingratiation, E = Exemplification, P =
Self-Promotion and S = Supplication).
R = 3.662 - 0.279T + 076G + 0.282E - 0.053P – 0.086S
Impression management strategies can be ranked as follows:
1. Exemplification
2. Ingratiation
3. Self-Promotion
4. Supplication
5. Intimidation
Examining the residual plot, it appears that the homogeneity of variance assumption is not
violated since the residuals scatter randomly around the zero line and the degree of scatter
appears approx. constant across the range of predicted values. The histogram of the residuals is
also approx. consistent with the assumption of normality
The above results indicate that most of the impression management strategies are male oriented
(Chidambaram et al,. 2008) and women are not inclined towards adopting impression
management tactics (Laura, 2006).
Young people try to portray a positive image of them by adopting the strategies like ingratiation
and exemplification. But with the increase in age people left the use of positive strategies and
move towards negative ones like intimidation and supplication.
In this study it has been proved that intimidation and supplication are the most negative
strategies of impression management (Bolino & Turnley, 2003). People using intimidation were
rated lower so first null hypothesis is proved.
The study results have shown that the performance rating of an employee is decreased by 27.9%
with a one unit increase on intimidation scale assuming that there is no change in the rest of
variables. The value of t-statistics is -2.882, which is significant thus our first hypothesis is
accepted. The acceptance of this hypothesis is supported by the study of Wayne & Ferris (1990)
and Allen & Rush, (1998).
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