gender differential paper IJCRB

ijcrb.webs.com
JUNE 2011
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2
and finally, how to use the web to their company’s advantage. It is important that every
link in your value chain utilizes the Internet to increase the efficiency of your
communications. For that, you need to figure out a strategy that is a unique mixture of
both offline and online activities. The objective of using the web should be to gain a
distinctive strategic positioning in the market.
Websites serve different purposes in different businesses depending on the market and
the products they have on offer. For example, some companies use their websites just to
get leads that will be followed up by their sales people whereas others sell directly on
their websites. There is no one answer to strategy since all companies will have different
markets, culture and objectives. But one thing that all companies have in common is the
objective to make a profit. Simply stated, your strategy should be to combine all elements
of your promotional mix to achieve the result you are looking for. As we reviewed in this
paper, technology is improving in every day and companies are trying to be equipped
with new innovations and technologies so they compete together to get new ways in
business. In current market place internet is very important and most of the firms have a
website to introduce themselves to customers so they need to be as creative as possible to
get more customer. Using the internet marketing has changed already and its evolving
every day. Using face book, flicker, blogs, email, wiki and other forms of web.2.0 tools
can give every company one competitive advantage other the others. Even if companies
employ a person who is experienced in IT can make them very professional in this area of
internet. If people care about the market share, social responsibility, ethical issues and a
lot of important issues in the business it’s the time to use internet in a variety of ways to
introduce themselves and get new customer and make more profit in long term. The
future is for the people who care about every tiny problem in handling the customers. So
we believe that the game has started we need to get start right now so the way that we do
our business is very important. We must use the internet to get the best use of it in
business.
Even though this paper was specifically focused on one of the biometric recognition
characteristics, the authors recognize the fact that the entire spectrum of the biometrics
deserves an in-depth look in terms of its applications in various parts and aspects of
online practices. It is hoped that the exploratory studies such as this one would provide
the researchers with added incentives to conduct further investigations. After all, one
needs to accept that fact that while the online marketing strategy is a popular one, it is
still far from perfect.
More and more biometric technology is getting employed in order to detect and recognize
individuals. Criminal investigation and intelligence are still the dominant areas of
application, but it is becoming commonplace in the commercial sector and in the public.
For example, scarce and/or valuable resources in everyday life are increasingly protected
by video controls.
Governments enforce their immigration laws by taking fingerprints of certain people
entering their countries. Companies, hospitals and organizations protect the entrances of
their buildings, interior rooms, computers and safes by fingerprint readers. Some
companies keep track of working hours by automatically recognizing incoming and
outgoing employees. Banks monitor their tellers and ATMs in order to defeat theft and
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