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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
JUNE 2011
VOL 3, NO 2
DPI and it’s impact on productivity:
The internet has a world wide broadcasting capability, a mechanism for information
disseminaation and a medium for collaboration and interaction between individuals and their
computers without regard for geographic location.
However, the internet being an open media is susceptible to misuse. There has been rapid rise in
the number of unsuitable websites dedicated to harmful and undesirable content.
So, there is an urgent need therefore to prevent the misuse of internet in the early stages and
promote its ethical use through awareness and educational programmes and also some prevention
tools to force those who are not accepting the educational programmes and continue their misuse
of internet.
The sub-field of internet misbehaviour may vary, yet it is reasonably clear to see how such
actions are a form of micro-resistance or sabotage. The social study of the internet is in its
infancy (Wellman and Haythornthwaite, 2002) and where it does exist some say it quickly
becomes obsolete (Cavanagh, 2007), therefore internet misbehaviour represents a very new and
ongoing challenge for the contemporary scholar or practitioner.
There is also another issue that influence internet abuse which named internet addiction,
Although many companies have corporate policies to deter the internet abuse, many users are
addicted to internet activities and have little control of not using internet activities in the
workplace.
Obviously internet abuse behaviors in the workplace are the natural extension of internet
addiction behaviors (Stanton, 2002), a user who is accustomed to use online chatting services at
home will instantly respond to any request of online chatters even in the workplace.
DPI is a system that help in this matter. Filtration of unwanted data and prevention techniques
can help to make the organization more productive.
Because nowadays with the development in the industries and applying the internet that is
necessary for each organization to be competitive, misuse of internet will prevent the workplace
to be productive.
There are some reasons that w can say DPI will help the organizations to be more productive:
• Network security:
DPI's ability to inspect data streams at such a granular level may prevent viruses and
spyware from either gaining entrance to a network or leaving it
• Network access:
DPI creates conditions where network-access rules are easy to enforce due to the deep
inspection of packets
• Quality of service:
peer to peer traffic gives ISPs a great deal of trouble. DPI would allow the ISP to
instigate traffic control and bandwidth allocation
• DRM enforcement:
DPI has the ability to filter traffic to remove copyrighted material. There's immense
pressure from the music and film industries to make ISPs responsible for curtailing illegal
distribution of copyrighted material
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